PIM: the essential tool to deploy your e-commerce internationally

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With the growth of online sales channels and the easing of restrictive regulations, retailers are facing less barriers than ever to sell abroad, especially in the European Union. Still, you must seem to be as local as possible in order to effectively address an international audience. To do this, you’ll need to manage your product information in the most efficient way. Find out in this article why using a PIM (a Product Information Management System) allows [...]

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What are the main challenges for crossborder ecommerce?

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Advancements in technology have played a huge role in crossborder e-commerce growth. Recent technology advancements have:

Streamlined logistics Made payments more secure Created payment method alternatives (PayPal, Stripe, Sofort, iDeal) Sped up the checkout process (one-click payment) Provided the tools to quickly adapt product offering and marketing communications to customers by region

But while the online cross-border figures remain promising, there are several obstacles that businesses must overcome in order to conquer new markets. These challenges include both internal and external issues.

1. External Challenges

Currencies

There are roughly [...]

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Scaling your Localisation through Technology

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Today’s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. But to develop your sales and increase your visibility abroad, you have to face a major challenge: scaling and managing your product information.

Product Information Management (PIM)

Product information management (PIM) is a central repository for managing product information across websites, e-commerce platforms, print catalogs, points of sale, mobile applications, and more.

Your [...]

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Black Friday, Take the Reins

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A concept imported from The United States, Black Friday marks the beginning of our festive spending. Its biggest advantage? It sparks a buying frenzy akin to a gold rush. In 2016 millions of consumers worldwide took advantage of the massive reductions available on this day to purchase items at unbeatable prices. France took up the trend just 3 years ago and Black Friday is slowly becoming more popular with both consumers and businesses. It’s a dream event for attracting new [...]

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The 10 commandments for successful international expansion

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From the detailed analysis of your target markets and your resources, to the localisation of your website and your social media accounts, there are numerous details that form an integral part of the international development process.

It is essential not to overlook a single step in order to be sure of establishing yourself correctly in your new markets and of attracting and retaining target consumers as far as possible.

To ensure that you don’t overlook anything, check out our infographic on the [...]

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