How Technology Can Reduce the Cost of International Expansion

By

According to Forrester, cross-border purchases will surpass national transactions by 17% by 2022. There is little doubt that all online retailers should make investing in cross-border sales and international development a priority. But you need wood to build a fire: international expansion is expensive.

Logistics, translation, advertising, legal costs…every area of a business is affected, and each needs a budget to contribute effectively to business expansion outside of their national borders.

To optimise the cost of [...]

Read more

3 challenges that technology allows you to overcome to accelerate your international time-to-market

By

70% of online buyers have made a purchase on a foreign site according to the Pitney Bowes Global E-commerce Report 2017. Cross-border e-commerce is therefore no longer just an option for e-retailers: international selling, more than an opportunity, is becoming an essential stage in the growth of an online site. But selling in new markets raises various challenges relating to international time-to-market for products in different countries.

Firstly, from an external point of view: how do [...]

Read more

PIM: the essential tool to deploy your e-commerce internationally

By

With the growth of online sales channels and the easing of restrictive regulations, retailers are facing less barriers than ever to sell abroad, especially in the European Union. Still, you must seem to be as local as possible in order to effectively address an international audience. To do this, you’ll need to manage your product information in the most efficient way. Find out in this article why using a PIM (a Product Information Management System) allows [...]

Read more

What are the main challenges for crossborder ecommerce?

By

Advancements in technology have played a huge role in crossborder e-commerce growth. Recent technology advancements have:

Streamlined logistics Made payments more secure Created payment method alternatives (PayPal, Stripe, Sofort, iDeal) Sped up the checkout process (one-click payment) Provided the tools to quickly adapt product offering and marketing communications to customers by region

But while the online cross-border figures remain promising, there are several obstacles that businesses must overcome in order to conquer new markets. These challenges include both internal and external issues.

1. External Challenges

Currencies

There are roughly [...]

Read more

Scaling your Localisation through Technology

By

Today’s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. But to develop your sales and increase your visibility abroad, you have to face a major challenge: scaling and managing your product information.

Product Information Management (PIM)

Product information management (PIM) is a central repository for managing product information across websites, e-commerce platforms, print catalogs, points of sale, mobile applications, and more.

Your [...]

Read more