The European e-commerce markets share many similarities as well as numerous differences. Companies hoping to develop their online sales in several European countries find themselves confronted by a variety of challenges. Technical questions such as the formation of an international SEO strategy all too often remain unanswered. Here is our advice for efficiently managing the different currencies and payment methods on your international e-commerce site.
First, online retailers must make online shoppers feel at [...]Read more
It’s no secret that German exports are highly sought after. But Germany imports products too! France is Germany’s 2nd biggest supplier, followed by the Netherlands. Germany is actually an important export market for many of its European neighbors. There are lots of reasons to expand your business into Germany.
Germany is the heart of Europe, and the driving force behind its economy. Thanks to its proximity to Western European markets like France and the Benelux countries, it is a prime target [...]Read more
There are thousands of new businesses created each year all over the world. While lots of them don’t make it in the long run, there are some beautiful success stories that we can learn from. Let’s take a quick look at how ambitious startups handle their internationalization!
According to a recent report from Crane Venture Partners on the internationalization of high-growth startups (more than 88% being funded or headquartered in the US), almost [...]Read more
These days, an international SEO strategy is vital if you want to drive traffic to your site at the lowest possible cost and boost your international sales. While technical considerations should not be ignored, the main challenges now lie in producing content adapted to the local culture of your target market. We offer three tips to help you build an effective localized SEO strategy that will bear fruit across the world.