Localising your website: the 8 mistakes to avoid

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Decided to localise your website rather than just have it translated? Then you’ve already taken the first step towards a great international business development strategy. Next, it’s all about organisation: tackle the project stages in the right order, tick off the items on the key elements checklist one by one…and avoid the most common pitfalls: those mistakes which will have your target running for the hills rather than having anything more to do with you. Successful localisation guarantees expansion!

1. Diving [...]

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With new challenges and new concerns, how do you build an international marketing strategy?

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The Rencontres Internationales du Marketing B2B (“International B2B Marketing Forum”) took place on October 25 at Business France as part of the La French Tech event series. This year the forum was organized by Aressy, Companeo, C-Radar, GetQuanty, Newslead, Stein IAS and TBMS.

Several speakers were on hand to share their experiences, advice and predictions about future trends in the field. Here are the key learnings from the keynote addresses and round tables:

1. If you are [...]

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Localising your content: what to remember

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Does expansion, new markets and an international clientele form part of your business plan? If you are thinking of expanding abroad, think also about localisation. In the digital age, translating a site is no longer enough. To reach an international audience and optimise your sites’s SEO, you need to adapt your complete offering to the local target: vocabulary, currency, taxes, time zones, or URLS… to name just a few. Let’s recap the essential elements for localising a website.

Translation vs Localisation [...]

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The seven new big trends in retail: what will tomorrow’s high street look like? (5 to 7)

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Fluidity of the customer journey, conversational commerce via social media, analysis of emotions, the passion of sales staff… These are the first four new trends in retail observed by Havas Paris in its Shopper Observer 2017 and presented during Paris Retail Week. Now it’s time for the three latest trends that will make up the retail world of tomorrow.

 

5. From the hard sell to the soft sell: how to reinvent commercial effectiveness

The figures speak for themselves:

A majority of consumers [...]

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The seven new big trends in retail: what will the high street of tomorrow look like? (1 to 4)

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As we learnt yesterday of the demise of retail giant Toys”R”Us, which was unable to go down the digital route, there’s no doubt that footfall in physical shops has been declining for several years, while online sales are rising exponentially. Retailers are finding themselves facing a challenge of scale: how to strengthen their online presence and retain physical stores as sources of interest for consumers?

The Shopper Observer Havas Paris 2017 (the observatory of consumer behaviour and retail innovation) was at Paris Retail Week 2017 to reveal [...]

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