By Steffy Zameo
Over the years, social media has become a key channel of communication and is playing an increasingly important role in businesses’ content marketing strategies. However, its use in B2B is not yet as widespread as in the B2C sector. However, social media channels are a genuine boost for advertising. They offer numerous advantages: they help you develop your brand’s online image, build your reputation and therefore generate contacts, attract prospects to products and/or services, and lastly, create customer loyalty.
In B2B, [...]
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Last year, Europe represented 30% of e-commerce revenue worldwide with the United Kingdom, France and Spain in the lead.
Although the e-commerce sector was marked by the rise of personalisation of delivery, social selling and more secure payment procedures in 2019, there are other subjects that need to be addressed in 2020. While e-commerce has totally transcended physical channels and retailers continue to invest in [...]
Read more By Steffy Zameo
As in years past, David Mingeon, Deputy CEO of Havas Paris, presented the results of the Shopper Observer study during the opening plenary session of Paris Retail Week. For those in attendance, this was the perfect chance to learn more about the benefits and advantages of physical stores, which are no longer just for showcasing products but are genuine ambassadors of their brands. As “Places of Truth,” stores must be environmentally friendly and efficient, while paving the way for a retail [...]
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Translating your website is no longer an afterthought. Some 55% of consumers only buy from websites in their native language and today’s businesses are paying a lot more attention to the translation and localization of their websites. But why would you want to be like everyone else? As Quebecois poet and writer Monique Bosco so elegantly said, “True wealth is discreet.” So, you should be discreet! Being liked by everyone amounts to being liked by absolutely anyone, so stop [...]
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The People’s Republic of China is undeniably a major global economic player. With a GDP of 14,217 billion dollars in 2019 and an annual growth rate of 8%, China is actually the world’s second largest economic power.
Since becoming a member of the WTO in 2001, China has removed a significant number of customs barriers. As a consequence, foreign companies no longer need to form partnerships with local businesses in order to set up there. The presents European companies with an [...]
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How Technology Can Reduce the Cost of International Expansion
5 Things You Should Know Before Entering the Dutch Market
How to facilitate the translation of your video subtitles
Website localisation: tips for a homepage that is successful on a global scale
How do you keep your corporate culture if you expand internationally?
