Does Your Translation Strategy Match Your International Ambitions?

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European trade is continuing to grow. Concepts like the single digital market are starting to take shape and consumers differentiate less and less between their country of origin and where they purchase their goods. Recently, a study published by Pitney Bowes showed that around 70% of consumers had already purchased something from a foreign website. However 55% of clients won’t buy anything if the site isn’t available in their native language.

So any business struggling to obtain the same [...]

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Trends in eCommerce 2018: The most recent best practices in SEO

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Diana Karcz, Teamleader SEO at Online Solutions Group (a German SEO agency) and Thomas Gruhle, founder of the digital marketing agency Leap, both spoke at the Internet World Expo in Munich in the beginning of March. The opportunity to review the major trends that, according to them, will reign on SEO in 2018 for e-commerce businesses.

Content and backlinks are still important for SEO

In a nutshell: All of the experts were in agreement that the two most important parameters for a top [...]

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How do you keep your corporate culture if you expand internationally?

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A performance driver in a globalisation strategy, corporate culture is, however, often forgotten. The goal? To enrich it. The risk? It gets diluted! Here is a little guide to the essentials from a specialist in company values, Amélie Fenzy, from Valeurs&Valeur.

Corporate culture and globalisation, a mix with great potential… and some risks

On the one hand, are company values, on the other, collective culture: from these two come corporate culture. “Management has values“, explains Amélie Fenzy, “an [...]

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Website localisation: tips for a homepage that is successful on a global scale

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GUEST-CONTRIBUTED ARTICLE

If your company expands and becomes internationally active, the localisation of your website will be next on the agenda. There is much more to be taken into consideration here than just the linguistic adaptation. Pay attention to key factors and create a good international website and homepage by heeding the following tips.

Complete localisation of the website

When converting your content into another language, a natural and appropriate translation merely provides a basis. Beyond this, the comprehensiveness of the localisation is [...]

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5 ways technology can help create content with more marketing impact

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Bill Gates was the first to say it, and today everyone agrees: “Content is king.” These days, establishing a content marketing strategy is an obvious step for many business. The benefits of content marketing are proven: it adds a certain weight to the name and legitimacy of a company within its industry.

However, when you’re growing your business within new markets it isn’t always easy to optimise your content marketing internationally. In this article, discover 5 ways [...]

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