Discover our new ebook: Internationalisation from A to Z!

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I for Internationalisation! With the arrival of free trade and globalisation, lots more businesses are going international. Expanding your activities beyond your borders is a good way to grow. By entering one or more new international markets, you can gain new clients, increase your turnover and establish your legitimacy in the sector.

However, going international is hard work. With so many things to think about, do and set up, it can [...]

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How To Translate a Shopify store with Langshop and TextMaster

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What is LangShop?

LangShop is an app for translating Shopify stores. Its main feature is fast automatic translation using several translation drivers. The app supports 241 languages and allows automatic translation for most of these languages. It also has different features for localizing and optimizing websites for international SEO.

Automatic translation is fast and allows a large amount of content to be translated in a short time. However, it’s not perfect and can’t be compared with professional translation work. Consequently, some [...]

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The TextMaster API for SAP Hybris: simplify the distribution of your product catalogue on the international stage

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SAP Hybris: the essential omnichannel Product Information Management tool

SAP Hybris is a Product Information Management tool (PIM). From the multichannel distribution of catalogue products to personalisation and the management and processing of orders, SAP Hybris enables you to manage the many challenges retailers face.

This is why TextMaster has developed an integration tool that enables retailers to easily translate their product information using SAP Hybris.

Discover [...]

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Native advertising – The specific and shared features of international markets

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In the context of internationalisation and expansion, native ads present an attractive possibility to skilfully tackle the specific characteristics of a given market. Native advertising offers a form of advertising which appears “natural” and has long served as a key tool in the repertoire of successful marketers seeking to recruit new customer bases or reactivate existing customer databases. The predictions speak for themselves: according to Alex McIlvenny, the UK Country Manager of [...]

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TheFork, a model to follow for management of a multilingual website and translation of marketing content

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As Europe’s leading online and mobile restaurant booking site, TheFork offers restaurant owners a full range of tools to help them manage their reservations, grow their revenue and build customer loyalty. Created in 2007, the French company has been part of the American group TripAdvisor since 2014. With more than 50,000 partner restaurants in 4,000 cities and 11 countries, TheFork has a distinctly international presence.

Discover how TheFork manages the translation of its marketing content in [...]

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