{"id":1109,"date":"2017-06-13T16:18:25","date_gmt":"2017-06-13T14:18:25","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/a-closer-look-at-how-dayuse-a-pioneer-in-daytime-hotel-room-booking-is-set-to-conquer-the-american-market\/"},"modified":"2018-04-19T15:23:19","modified_gmt":"2018-04-19T13:23:19","slug":"dayuse-american-market","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/dayuse-american-market\/","title":{"rendered":"A closer look at how Dayuse, a pioneer in daytime hotel room booking, is set to conquer the American market."},"content":{"rendered":"

Dayuse.com: next stop, the United States<\/span><\/strong><\/h2>\n

Dayuse.com<\/a>\"Dayuse.com\"<\/a>\u00a0is the world’s number one daytime hotel booking agent. The startup is opening up digital opportunities for a market that was previously invisible: daytime hotel room booking for several hours, with reduced pricing.<\/p>\n

\"Dayuse.com<\/p>\n

Just like his concept, Dayuse.com founder David Leb\u00e9e is an atypical entrepreneur<\/strong>. During his tenure as General Manager of H\u00f4tel Amour in Paris, he decided to make the 70% of unoccupied rooms in the hotel available for daytime booking. After a first record-breaking round of funding that reached 15 million euros in 2016, and the opening of offices in the United States and Brazil, TextMaster caught up with David for a chat about his experience in the United States <\/strong>, where he plans to reach 50% of total revenue within 3 years.<\/p>\n

 <\/p>\n

Currently, 55% of Dayuse.com revenue comes from abroad. What are your goals?<\/span><\/strong><\/h2>\n

We currently have 150,000 users and 4,000 partner hotels in 20 countries. In 2016, we generated 20 million euros in sales, more than half of which was abroad<\/strong>.<\/p>\n

The United Kingdom is our second largest market after France. Each year, our growth there is 150%. The United States is currently our third market, followed by Italy.<\/p>\n

Our international strategy is a priority for Dayuse.com<\/strong>. We plan to operate in 30 new countries in the next 3 years.\u00a0By 2020 our goal is to reach 2 million users and 500 million euros in sales, 90% of which would be abroad, and half of that would come from the United States.<\/p>\n

\"By<\/p>\n

 <\/p>\n

How did you select your target markets?<\/strong><\/span><\/h2>\n

Europe is our core market, the one we started in. Outside of Europe, our 3 main target markets are North America, South America and Asia. We are currently focusing on the American continent<\/strong> and plan on operating in Asia in 2017.<\/p>\n

We focus on cities, and mostly capitals, more than actual countries. This comes from experience: when we started out in France, we were in many cities and ended up realizing that 90% of our sales came from Paris<\/strong>.<\/p>\n

For example, we target Frankfurt, Berlin, Munich and Cologne in Germany<\/a>, and Madrid and Barcelona in Spain.<\/p>\n

As for the United States, we are developing the country’s 5 largest cities and will operate in 10 secondary cities later on. We won’t go any further. Launching in every city doesn’t make any sense to us<\/strong>.<\/p>\n

To determine our target cities, we focus on a number of criteria. One of them is the population (the city must have over 1.5 million inhabitants), how many companies and headquarters are present (the city must be a business hub), the country’s GDP, etc.<\/p>\n

 <\/p>\n

Did you set your sights on the world from the start?<\/span><\/strong><\/h2>\n

We knew that we were pioneers on the market: the concept wasn’t anywhere else. Entering foreign markets was a quick decision<\/strong> because the concept behind Dayuse.com is adapted to so many types of users and situations.<\/p>\n

In France, for example, we were focused on “couples”, and noticed traction with travelers and business travelers. We now focus on these three targets and adapt our communication based on where we are<\/strong>.<\/p>\n

We began our international development <\/strong> a year after Dayuse.com was launched. We started out with a test in London, before accelerating our development in other markets.<\/p>\n

\"Very<\/p>\n

 <\/p>\n

What is your communication strategy like abroad?<\/span><\/strong><\/h2>\n

Our success relies on the fact that we offer a new type of service that meets needs that have been there forever<\/strong>. We turned something that was done on a case-by-case level into a streamlined process, that is both simple and discreet.<\/p>\n

Given our limited resources (4,000\u20ac was our initial investment), we had absolutely no communication budget when we started. Our main advantage was a unique value proposition<\/strong> that was fun too, and quickly garnered media attention.<\/p>\n

Word of mouth took care of the rest and is still one of our main communication drivers.<\/p>\n

Abroad, we used what worked in France<\/strong>, while applying a precise strategy:<\/p>\n