{"id":1949,"date":"2017-12-19T08:10:13","date_gmt":"2017-12-19T07:10:13","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/scaler-internationalisation-technologie\/"},"modified":"2017-12-19T10:20:28","modified_gmt":"2017-12-19T09:20:28","slug":"scaling-localisation-technology","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/scaling-localisation-technology\/","title":{"rendered":"Scaling your Localisation through Technology"},"content":{"rendered":"

Today\u2019s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. But to develop your sales and increase your visibility abroad, you have to face a major challenge: scaling and managing your product information. <\/span><\/p>\n

Product Information Management (PIM)<\/strong><\/p>\n

Product information management (PIM)<\/strong> is a central repository for managing product information across websites, e-commerce platforms, print catalogs, points of sale, mobile applications, and more.<\/span><\/p>\n

Your product information<\/strong> is the core of your online business<\/strong> and it\u2019s vital to keep all of your information neatly organized so that you stay on top of changes like new collections, promotions, and existing inventory. This is especially important when expanding to new markets<\/strong>, as you will need to manage multilingual<\/strong> versions of your data, as well as different currencies, measurements, tax rates, and shipping fees.<\/span><\/p>\n

PIM enables the efficient scaling of your product and localisation<\/strong> teams across geographic and organisational boundaries. Solutions\u00a0such as Akeneo\u00a0can be particularly useful when dealing with crossborder<\/strong> issues.<\/span><\/p>\n

Human-Powered Translation Software<\/strong><\/h2>\n

There are two traditional ways to translate product descriptions:<\/p>\n