{"id":2254,"date":"2018-04-05T18:12:01","date_gmt":"2018-04-05T16:12:01","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/how-orchestra-optimised-its-translation-workflow-thanks-to-the-textmaster-api\/"},"modified":"2022-06-21T16:42:45","modified_gmt":"2022-06-21T14:42:45","slug":"orchestra-translation-textmaster-api","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/orchestra-translation-textmaster-api\/","title":{"rendered":"How Orchestra Optimised its Translation Workflow, Thanks to the TextMaster API"},"content":{"rendered":"<p>Created in 1995, the company <strong>Orchestra<\/strong> is a <strong>leader in children&#8217;s fashion and maternity products<\/strong> in France and in 48 countries. With more than 3 million customers and 600 stores, in 2017 the Orchestra chain achieved a turnover of 520 million euros, <strong>20% of which originated internationally<\/strong>.<\/p>\n<h2><strong>Orchestra: Growth Through Acquisition of Competitors<\/strong><\/h2>\n<p>The <strong>Orchestra<\/strong> group, based in Saint-Aun\u00e8s (near to Montpellier), has enjoyed significant growth since its creation, especially through <strong>the purchase of its competitors<\/strong> in foreign markets:<\/p>\n<ul>\n<li>In 2002, Orchestra bought the Swiss company, <strong>Baby Care<\/strong><\/li>\n<li>In 2012, Orchestra strengthened its childcare range by acquiring the Belgian company <strong>Pr\u00e9maman<\/strong>, which became the group brand in this sector.<\/li>\n<li>In 2013, it was the turn of <strong>Baby 2000<\/strong>, another Belgian specialist in baby products and childcare to be brought under Orchestra&#8217;s management.<\/li>\n<li>Finally, in 2014, the Group, now called <strong>Orchestra-Pr\u00e9maman<\/strong>, acquired <strong>Home Market<\/strong>, a Belgian competitor, previously owned by Saint-Maclou.<\/li>\n<\/ul>\n<p>These different acquisitions allowed the <strong>Orchestra-Pr\u00e9maman<\/strong> Group to establish itself as the true leader in the world of children&#8217;s fashion and childcare products in Europe.<\/p>\n<h2><strong>The Project: to Find the Ideal Partner to Localise Orchestra&#8217;s E-Commerce Site<\/strong><\/h2>\n<p><strong>Orchestra historically localised its e-commerce site<\/strong> for different markets using an <a href=\"https:\/\/www.textmaster.com\/blog\/automatic-translation-vs-human-translators\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>automated translation <\/strong><\/a>solution, without any human intervention. This method had its advantages (speed, low cost), but also its pitfalls: lack of expertise and sector specialist terminology, imprecise or incorrect translations, etc.<\/p>\n<p>The Group therefore wanted<strong> to accelerate the deployment of its e-commerce site internationally<\/strong> with a new partner <strong>who could combine technology and human expertise<\/strong>.<\/p>\n<p><strong>Orchestra was looking in particular for a solution that would allow it:<\/strong><\/p>\n<ul>\n<li>to access a network of professional translators who specialised in children&#8217;s fashion and childcare products, capable of quickly adapting to the brand&#8217;s editorial style<\/li>\n<li>to integrate the translation process into their PIM (Product Information Management) software<\/li>\n<li>to optimise the translation budget by reusing translations that have already been done<\/li>\n<\/ul>\n<blockquote><p>&#8220;<em>We wanted to go from a completely automated translation solution, based on using lexical fields, to a model that was more human and responsive.<\/em>&#8221;<\/p>\n<p>Lydia Guillemot, Orchestra&#8217;s Web Marketing Manager<\/p><\/blockquote>\n<h2><strong>The TextMaster API: The Guarantee of a Seamless Translation Workflow for Orchestra<\/strong><\/h2>\n<p><strong>Orchestra&#8217;s choice therefore fell on TextMaster to industrialise the localisation of their product catalogue<\/strong>. It was in particular the <strong>API integration<\/strong> that allowed Orchestra to <strong>completely automate its translation workflows<\/strong> obtaining concrete and immediate benefits:<\/p>\n<p>&#8211; 700,000 words invoiced out of 1 million words translated thanks to <a href=\"https:\/\/www.textmaster.com\/memento-translation-memory\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Memento&#x2122;<\/strong><\/a>, TextMaster&#8217;s proprietary translation memory.<\/p>\n<p>&#8211; 1 full time employee liberated<\/p>\n<p>&#8211; <strong>30% savings<\/strong> on the overall projects.<\/p>\n<p><strong>To find out more behind-the-scenes information about this success and read more feedback on Orchestra-Pr\u00e9maman Group&#8217;s experience, <a href=\"https:\/\/go.textmaster.com\/lp-en-case-study-orchestra\" target=\"_blank\" rel=\"noopener noreferrer\">download our case study<\/a><\/strong>!<br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b696efe5-9bbc-4963-b11c-1e496c79a08a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b696efe5-9bbc-4963-b11c-1e496c79a08a\" class=\"hs-cta-node hs-cta-b696efe5-9bbc-4963-b11c-1e496c79a08a\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2680086\/b696efe5-9bbc-4963-b11c-1e496c79a08a\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-b696efe5-9bbc-4963-b11c-1e496c79a08a\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2680086\/b696efe5-9bbc-4963-b11c-1e496c79a08a.png\" alt=\"Discover how Orchestra integrated TextMaster\u2019s API in order to automate the management of its translations and to improve the quality of its content.\" width=\"750\" height=\"200\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2680086, 'b696efe5-9bbc-4963-b11c-1e496c79a08a', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Created in 1995, the company <strong>Orchestra<\/strong> is a <strong>leader in children&#8217;s fashion and maternity products<\/strong> in France and in 48 countries. With more than 3 million customers and 600 stores, in 2017 the Orchestra chain achieved a turnover of 520 million euros, <strong>20% of which originated internationally<\/strong>.<\/p>\n<h2><strong>Orchestra: Growth Through Acquisition of Competitors<\/strong><\/h2>\n<p>The <strong>Orchestra<\/strong> group, based in Saint-Aun\u00e8s (near to Montpellier), has enjoyed significant growth since its creation, especially through <strong>the purchase of its competitors<\/strong> in foreign markets:<\/p>\n<p>In 2002, Orchestra bought [&#8230;]<\/p>\n","protected":false},"author":31,"featured_media":2299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/2254"}],"collection":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/comments?post=2254"}],"version-history":[{"count":4,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/2254\/revisions"}],"predecessor-version":[{"id":5924,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/2254\/revisions\/5924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media\/2299"}],"wp:attachment":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media?parent=2254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/categories?post=2254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/tags?post=2254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}