{"id":2893,"date":"2018-10-02T11:42:29","date_gmt":"2018-10-02T09:42:29","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/thefork-a-model-to-follow-for-management-of-a-multilingual-website-and-translation-of-marketing-content\/"},"modified":"2018-10-22T14:45:58","modified_gmt":"2018-10-22T12:45:58","slug":"thefork-multilingual-website-translation","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/thefork-multilingual-website-translation\/","title":{"rendered":"TheFork, a model to follow for management of a multilingual website and translation of marketing content"},"content":{"rendered":"

As<\/span> Europe’s leading online and mobile restaurant booking site, TheFork<\/strong> offers restaurant owners a full range of tools to help them manage their reservations, grow their revenue and build customer loyalty. Created in 2007, the French company has been part of the American group TripAdvisor<\/strong> since 2014. With more than 50,000 partner restaurants in 4,000 cities and 11 countries, TheFork has a distinctly international presence<\/strong>.<\/span><\/p>\n

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Discover how TheFork manages the translation of its marketing content in 13 languages<\/a><\/strong><\/p>\n

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TheFork’s aim is now to generate even more leads internationally.<\/b><\/h2>\n

TheFork<\/strong> and their 600 employees need to convince restaurant owners to be referenced on their platform. This is a challenge that means marketing<\/strong> has to be placed at the core of every action, from the app to the website, blog articles, brochures, newsletters, FAQ, visuals and so on. There is a lot of content and numerous different formats. <\/span><\/p>\n

With versions of the site in 13 different languages, <\/strong>the multilingual<\/strong> dimension remains a sizeable challenge for TheFork<\/strong>. The company therefore wished to find a partner who could meet their needs, and who would more especially:<\/span><\/p>\n