{"id":3084,"date":"2018-10-24T15:10:34","date_gmt":"2018-10-24T13:10:34","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/ux-content-at-an-international-scale-discover-our-new-eboook\/"},"modified":"2018-10-24T17:45:47","modified_gmt":"2018-10-24T15:45:47","slug":"ux-content-international-scale-ebook","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/ux-content-international-scale-ebook\/","title":{"rendered":"UX & Content on an International Scale: Discover Our New Ebook!"},"content":{"rendered":"

It’s a term that has been bandied about quite a lot in recent years, but few of us can actually define it or describe its benefits:\u00a0<\/span>User Experience,\u00a0<\/b>or <\/span>UX.\u00a0<\/b>Yet virtually every company \u2012 sometimes without even knowing it \u2012 optimises it or neglects it. To better explain exactly what\u00a0User Experience\u00a0<\/b>is, what is at stake and why you should constantly strive to optimise it as part of an international content strategy<\/strong>, <\/span>UX-Republic<\/b><\/a>\u00a0and\u00a0<\/span>TextMaster<\/b><\/a>\u00a0have pooled their knowledge to publish this e-book looking at\u00a0<\/span>UX and content on an international scale!<\/b><\/p>\n

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Discover our new ebook “UX & content on an international scale”
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The key to a successful international user experience
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As explained by Don Norman, author of “The Design of Everyday Things”, professor, and an important player in the field of UX,\u00a0<\/span>“User Experience\u00a0<\/i><\/b>encompasses all aspects of the end user’s interaction with the company, its services and its products.”<\/span><\/i>
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Nowadays\u00a0<\/span>the User Experience\u00a0<\/b>is essential to the success of not only products or digital services, but also\u00a0<\/span>content at an international scale.<\/b><\/p>\n

Putting yourself in the user’s shoes, trying to understand their social and cultural context, and taking their feedback into account can all help increase and optimise the chance of a project succeeding internationally<\/strong>.<\/p>\n

Forgetting about the user can prove to be a costly disadvantage, particularly for highly digital businesses such as e-vendors:\u00a0<\/span>68% of web users\u00a0<\/b>have left a website due to a\u00a0<\/span>bad User Experience.<\/b><\/p>\n

UX Writing: a new trend to watch
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UX\u00a0<\/span>Writing\u00a0<\/b>is one of the hottest new trends in the field of\u00a0<\/span>User Experience.\u00a0<\/b>This is\u00a0an editorial design focusing on the user and search engines, addressing both the need for user personalisation as well as the need to be indexed by search engines.<\/span><\/p>\n

Between content marketing, SEO, and\u00a0UX design,\u00a0\u00a0<\/b>content<\/strong>\u00a0<\/span>writing\u00a0\u00a0<\/b>has become a new field in which to improve the\u00a0<\/span>User Experience.<\/b><\/p>\n

These days, optimising the\u00a0<\/span>User Experience on the international scale\u00a0<\/b>therefore entails the scripting its\u00a0<\/span>content\u00a0<\/b>within the user path!<\/span><\/p>\n

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To learn more about UX & Content on an International Scale<\/strong>, download our new eBook<\/a>!<\/p>\n