{"id":3812,"date":"2020-01-31T09:48:28","date_gmt":"2020-01-31T08:48:28","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/3-e-commerce-trends-to-follow-in-2020\/"},"modified":"2020-05-26T12:31:59","modified_gmt":"2020-05-26T10:31:59","slug":"3-e-commerce-trends-to-follow-in-2020","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/3-e-commerce-trends-to-follow-in-2020\/","title":{"rendered":"3 e-commerce trends to follow in 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Last year, Europe represented <\/span><b>30% of e-commerce revenue worldwide<\/b><span style=\"font-weight: 400;\"> with <\/span><b>the United Kingdom, France and Spain<\/b><span style=\"font-weight: 400;\"> in the lead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the e-commerce sector was marked <\/span><span style=\"font-weight: 400;\">by <\/span><span style=\"font-weight: 400;\">the <\/span><b>rise of personalisation of delivery, social selling and more secure payment procedures in 2019,<\/b><span style=\"font-weight: 400;\"> there are other subjects that need to be addressed in 2020. While e-commerce has totally transcended physical channels and <\/span><b>retailers<\/b><span style=\"font-weight: 400;\"> continue to invest in <\/span><b>technology,<\/b><span style=\"font-weight: 400;\"> to increase the &#8216;e&#8217; in e-commerce now seems almost superfluous.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have already covered the subject of <\/span><b>environmentally friendly and <\/b><b><i>smart <\/i>stores<\/b><span style=\"font-weight: 400;\"> in a previous post <\/span><span style=\"font-weight: 400;\">published after <\/span><b>Paris Retail Week.<\/b><span style=\"font-weight: 400;\">. It is now time to talk about other essential trends to follow in 2020&#8230;<\/span><\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/www.textmaster.com\/blog\/5-major-retail-trends-for-2020\/\">Discover 5 major retail trends for 2020<\/a><\/strong><\/p>\n<hr \/>\n<h2><\/h2>\n<h2><b>Affiliation for e-commerce: not a thing of the past!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even though it&#8217;s not a new term,<\/span><b>affiliation<\/b><span style=\"font-weight: 400;\"> is still in the news because it&#8217;s an effective means of <\/span><b>earning money in the e-commerce sector.<\/b><span style=\"font-weight: 400;\">. E-commerce affiliation is still a <\/span><b>foolproof<\/b><span style=\"font-weight: 400;\"> marketing practice when <\/span><b>opening or developing an e-commerce store,<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">the aim being to <\/span><b>have your products or services promoted<\/b><span style=\"font-weight: 400;\"> by<\/span><b>individuals <\/b><span style=\"font-weight: 400;\">(bloggers, YouTubers, influencers, etc.) or by <\/span><b>websites<\/b><span style=\"font-weight: 400;\"> (price comparison or editorial sites, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By individuals: via<\/span><b>integration of links <\/b> <span style=\"font-weight: 400;\">into their content, redirecting their followers\/subscribers to items. The affiliate is paid by <\/span><b>commission <\/b><span style=\"font-weight: 400;\">on the sales achieved.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Through web pages: via <\/span><b>links or banners<\/b><span style=\"font-weight: 400;\"> redirecting users to your website. Consequently, you can <\/span><b>generate leads<\/b><span style=\"font-weight: 400;\"> from the affiliation link.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take the example of Amazon: its affiliation programme has more than <\/span><b>500,000 affiliated sites,<\/b><span style=\"font-weight: 400;\"> so why not give it a try?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re one of those people who wants to become an influencer or if you just want get you business known by other e-merchants, you need to be active on <\/span><b>social media<\/b><span style=\"font-weight: 400;\"> and, most importantly, to use them properly&#8230;<\/span><b><\/b><\/p>\n<h2><b>Times are changing&#8230; make way for voice commerce!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In 2019, China had <\/span><b>855 million users<\/b><span style=\"font-weight: 400;\"> of smart speakers compared to <\/span><b>742 million<\/b><span style=\"font-weight: 400;\"> in the USA and <\/span><b>126 million<\/b><span style=\"font-weight: 400;\"> in the UK.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">French consumers are increasingly using voice searching for their online shopping. According to the experts, <\/span><b>30% of websites visited <\/b><span style=\"font-weight: 400;\"> in 2020 will be via voice searching. For this reason, your e-commerce sites need to be adapted to evolutions in searching behaviour, because the search engines will be announcing radical changes a few months from now.<\/span><\/p>\n<p><b>60% of users<\/b><span style=\"font-weight: 400;\"> of virtual assistants have already made purchases by vocal command. Between now and 2021, more and more brands will include voice search functions on their websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when are you planning to integrate <\/span><b>voice SEO<\/b><span style=\"font-weight: 400;\"> into your search engine optimisation strategy? <\/span><\/p>\n<h2><b>The evolution in payment methods<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These days, you need to be aware that <\/span><b>80% of online payments are made via bank cards and 11.5% with online wallets.<\/b><span style=\"font-weight: 400;\">. With the rise in power of cryptocurrencies, your companies need to offer customers different ways of paying to ensure the journey from the shopping basket to the final purchase is completed.<\/span><\/p>\n<h3><b>Payment by fingerprint recognition<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Authentication by <\/span><b>biometrics<\/b><span style=\"font-weight: 400;\"> could become the norm between now and 2022, under the influence of the <\/span><b>European Payment Services Directive 2.<\/b><span style=\"font-weight: 400;\">. This payment method should offer <\/span><b>protection against fraud<\/b><span style=\"font-weight: 400;\"> and European buyers should feel more secure when making purchases online.<\/span><\/p>\n<h4><b>The Amazon approach<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">According to the <\/span><b>Wall Street Journal,<\/b><span style=\"font-weight: 400;\"> the giant <\/span><b>Amazon<\/b><span style=\"font-weight: 400;\"> is said to have made a fairly exclusive request to the United States patents and Trade Marks Office&#8230; to be able to create a technology making it possible to carry out <\/span><b>payments with one&#8217;s fingerprints,<\/b><span style=\"font-weight: 400;\"> by combining bank card data with the hand of its owner. This would work via a <\/span><b>contactless <\/b><span style=\"font-weight: 400;\"> \u00ab <\/span><b>&#8216;palm-scan&#8217; scanner<\/b><span style=\"font-weight: 400;\"> using the <\/span><b>biometric characteristics of the palm of the hand<\/b><span style=\"font-weight: 400;\"> which would be linked to the customer&#8217;s Amazon account. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the project is still in an initial testing phase, the Seattle company appears to have already begun a <\/span><b>collaboration with Visa<\/b><span style=\"font-weight: 400;\"> to test <\/span><b>new biometric terminals<\/b><span style=\"font-weight: 400;\"> and is also thought to have approached Mastercard Wells Fargo or Synchrony Financial.<\/span> <span style=\"font-weight: 400;\">Ingenious or<\/span> <span style=\"font-weight: 400;\">scary? We&#8217;ll let you be the judge&#8230;<\/span><\/p>\n<h3><b>Payment by facial recognition<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As the name suggests, payment by facial recognition makes it possible to carry out a <\/span><b>payment using the different facial features of an individual.<\/b><span style=\"font-weight: 400;\">. A camera compares your face to a photo previously registered on your account and carries out an <\/span><b>analysis of different target points.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not highly regarded in France (this process is illegal in Europe in public spaces without a dispensation from CNIL), it is a method <\/span><b>much used in China.<\/b><span style=\"font-weight: 400;\">. Some attempts by the fast food chain KFC have already proved to be encouraging in Hangzhou.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you have an idea about the <\/span><b>trends to follow,<\/b><span style=\"font-weight: 400;\"> it&#8217;s up to you to adapt them to your market!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-aa60db89-d527-449c-99cf-0e86f166ac5d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-aa60db89-d527-449c-99cf-0e86f166ac5d\" class=\"hs-cta-node hs-cta-aa60db89-d527-449c-99cf-0e86f166ac5d\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2680086\/aa60db89-d527-449c-99cf-0e86f166ac5d\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-aa60db89-d527-449c-99cf-0e86f166ac5d\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2680086\/aa60db89-d527-449c-99cf-0e86f166ac5d.png\" alt=\"Expand you E-commerce Business Internationally: The updated ultimate guide\" width=\"750\" height=\"200\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2680086, 'aa60db89-d527-449c-99cf-0e86f166ac5d', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Last year, Europe represented <\/span>30% of e-commerce revenue worldwide<span style=\"font-weight: 400;\"> with <\/span>the United Kingdom, France and Spain<span style=\"font-weight: 400;\"> in the lead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the e-commerce sector was marked <\/span><span style=\"font-weight: 400;\">by <\/span><span style=\"font-weight: 400;\">the <\/span>rise of personalisation of delivery, social selling and more secure payment procedures in 2019,<span style=\"font-weight: 400;\"> there are other subjects that need to be addressed in 2020. While e-commerce has totally transcended physical channels and <\/span>retailers<span style=\"font-weight: 400;\"> continue to invest in [&#8230;]<\/p>\n","protected":false},"author":22,"featured_media":3807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/3812"}],"collection":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/comments?post=3812"}],"version-history":[{"count":4,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/3812\/revisions"}],"predecessor-version":[{"id":3816,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/3812\/revisions\/3816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media\/3807"}],"wp:attachment":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media?parent=3812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/categories?post=3812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/tags?post=3812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}