{"id":3966,"date":"2020-07-09T09:30:58","date_gmt":"2020-07-09T07:30:58","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/?p=3966"},"modified":"2020-07-09T09:44:34","modified_gmt":"2020-07-09T07:44:34","slug":"e-commerce-business-international-tips","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/e-commerce-business-international-tips\/","title":{"rendered":"Taking your e-commerce business international &#8211; what to know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Running a business is a venture that we tend to take one step at a time. Very few of us start out<strong> with high hopes of becoming the best in our field, a household name or an international name<\/strong>. Instead, we\u2019re more drawn in by <strong>the opportunity to be our own boss, to get a fair share of the money<\/strong> <strong>we\u2019re actually earning and to have control and flexibility within our career paths<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We want to design and sell products or services that we\u2019re genuinely interested in or invested in. We want to <strong>learn the ins and outs of business operations<\/strong>. We want to spend our working life doing something that doesn\u2019t bore us and leave us feeling at a dead end. While we still run into plenty of<\/span><a href=\"https:\/\/marketsplash.com\/marketing-challenges\/\"><span style=\"font-weight: 400;\"> marketing challenges<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; it is all worth it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when your business does start experiencing success and you do start actually seeing positive results, things <strong>can feel a little odd<\/strong>. You\u2019ll have to start considering doing things that you might not have even anticipated yourself doing. <strong>Going global is one of these things!<\/strong> Selling goods to countries other than the one you\u2019re operating with can further <strong>boost brand exposure and can maximise sales and profits<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may seem daunting, but the good news is that <strong>taking your business international is now easier than ever when you run an ECommerce store<\/strong>. From <\/span><a href=\"https:\/\/www.dottedsign.com\/\"><span style=\"font-weight: 400;\">e-signatures<\/span><\/a><span style=\"font-weight: 400;\"> to other tools that help you go international &#8211; here are a few areas that you will need to focus on to <strong>make a success of this venture!<\/strong><\/span><\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/forms.gle\/8JXNgEqCTGV5Taxy7\">You&#8217;re a Country Manager and you&#8217;re willing to share your experience and tips with us and our readers? You can answer our questions here!<\/a><\/strong><\/p>\n<hr \/>\n<h2><strong>Focus On Market Due Diligence<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The first step that you\u2019ll have to take before plunging into attempting to establish your brand and sell internationally is to <\/span><a href=\"https:\/\/acclaropartners.com\/blog\/increasing-importance-market-due-diligence-2\/#:~:text=Market%20due%20diligence%2C%20unlike%20other,other%20third%2Dparty%20market%20participants.\"><span style=\"font-weight: 400;\"><strong>focus on market due diligence<\/strong><\/span><\/a><span style=\"font-weight: 400;\">. Put simply, this is the process of <strong>gathering data from industry experts, competitors, customers, suppliers and other third-party market participants to determine whether your venture will likely be a success<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By bringing together and analysing data from all of these areas, you will generally <strong>gain a good idea of whether customers in the region you\u2019re targeting will actually buy the products you\u2019re planning on offering them<\/strong>. Often, two things will determine whether you will be encouraged or discouraged from proceeding. These are <strong>market volatility and local dynamics<\/strong>.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong><i>Market volatility<\/i><\/strong><span style=\"font-weight: 400;\"> &#8211; your business\u2019 success will likely depend on the <strong>stability or volatility of stocks<\/strong> in the area you\u2019re planning on setting up. Stock market volatility can affect forecasts for future output across different countries.<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\"><strong>Local dynamics<\/strong> &#8211; <\/span><\/i><span style=\"font-weight: 400;\">what appeals to buyers you\u2019ve been selling to in your country of operation may not appeal to buyers elsewhere. You need to <strong>understand buyer behaviour in different areas<\/strong> to determine whether you can sell to them or not.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You will also have to focus on <strong>SEO<\/strong>. <\/span><a href=\"https:\/\/tothetop.agency\/services\/seo-roadmap\/\"><span style=\"font-weight: 400;\">Search engine optimisation<\/span><\/a><span style=\"font-weight: 400;\"> can give great insight<strong> into the search behaviour and shopping behaviour of the target demographic<\/strong> you\u2019re planning on expanding to. This, along with surveys, can help you to come up with a <\/span><strong><a href=\"https:\/\/moosend.com\/blog\/marketing-plan\/\">marketing plan<\/a><\/strong><span style=\"font-weight: 400;\"> if you do go ahead with this venture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another step that you need to take is to know <strong>who your competitors will be when you try to establish your brand in a different country<\/strong>. This will not only let you scope out competition, but it can also give you insight into <strong>local purchasing trends<\/strong> and you can see how these companies have been <strong>successful in driving consumer behaviour<\/strong>. This will give you a headstart, as you\u2019ll be able to replicate this.<\/span><\/p>\n<h2><strong>Focus On Your Website<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Next, you need to <strong>focus on your website<\/strong>. It\u2019s highly recommended that you use a shopping platform that can be used and will work internationally when you\u2019re planning on expanding to an international market. <strong>Shopify<\/strong> is a good example. Not only is it simple to use from your end of things (as there\u2019s a logical user interface), but it will also help you to <strong>create a functional and appealing website<\/strong> that will be simple and straightforward for your customers to use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platforms like this really allow you to focus on <\/span><strong><a href=\"https:\/\/go.textmaster.com\/lp-en-ux-content-international-scale\">UX or \u201cuser experience\u201d<\/a><\/strong><span style=\"font-weight: 400;\">. Not only will their interaction with your website be seamless and have a fast page loading speed (preventing potential buyers from becoming frustrated and clicking the exit tab), but you\u2019ll also be able to <strong>influence shopper behaviour by directing their attention to the parts of your site<\/strong> that you want them to focus on, like <\/span><a href=\"https:\/\/paperform.co\/templates\/lead-capture-form\"><span style=\"font-weight: 400;\">lead capture forms<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got your website up and running, <strong>it\u2019s also important to ensure that it works well on mobile<\/strong>. Increasing numbers of people are shopping on mobile nowadays and you don\u2019t want to miss out on these sales!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you really want to get ahead of the competition, you could go all out and <strong>pay an app developer to create a branded mobile app for your company<\/strong>. You could also<strong> implement features such as AI and chatbots<\/strong> to answer customer queries and complaints.<\/span><\/p>\n<h2><strong>Consider Shipping Options<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Shipping<\/strong>, of course, is often a point of contention when it comes to <strong>operating internationally<\/strong>. It inevitably costs more to <strong>ship your products overseas than it will to ship domestically<\/strong>. Generally speaking, companies charge the full <a href=\"https:\/\/www.textmaster.com\/blog\/6-factors-influence-international-shipping-costs\/\">shipping cost to international<\/a> customers in order <strong>to avoid impacting profits or making losses<\/strong>. But if people are paying a lot for shipping, you need to make sure that they get the <strong>best service<\/strong>. Find a high quality and reliable international courier to complete the task. Options like <strong>Easyship<\/strong> are useful. This is an <strong>international shipping platform<\/strong> that can handle plenty of deliveries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A note to keep in mind is that you will need a thorough understanding of restricted goods when shipping internationally. Make sure you <strong>only ship authorised goods<\/strong> and ensure you have relevant licences and <strong>follow guidelines if you <\/strong><\/span><strong>are <\/strong><span style=\"font-weight: 400;\"><strong>shipping restricted items<\/strong>.<\/span><\/p>\n<h2><strong>Understand Taxation<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Taxation varies from one country to another. While you may have a good idea of the taxation rules of the company you\u2019re operating within, you also need to <strong>understand taxation of goods and whether taxes apply to you when shipping internationally<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There may be customs, <a href=\"https:\/\/www.textmaster.com\/blog\/duties-taxes-online-sales-europe\/\">duties or other taxes<\/a> that either you or your customers may have to deal with and be aware of. Make sure to figure out what <strong>GST and VAT<\/strong> are and what different taxes apply to the different goods you\u2019re providing!<\/span><\/p>\n<h2><strong>Marketing 200<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing can make or break whether your brand <strong>survives and thrives internationally<\/strong> &#8211; the same as how marketing can make or break your brand on home turf. But the marketing techniques and tactics that see sales skyrocket with the demographic you\u2019re used to catering to might not always be the most effective marketing methods for <strong>international customers<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s generally a pretty good idea to have a <strong>local marketing team on board<\/strong> when you\u2019re taking your company international or a<strong> <a href=\"https:\/\/www.textmaster.com\/blog\/country-manager-key-role-international-business-expansion\/\">Country Manager<\/a><\/strong> who will have multiple roles at the beginning, including <strong>local Marketing Manager<\/strong>. They\u2019ll know the ins and outs of what works and what doesn&#8217;t with local customers. They\u2019ll have experience with the demographic and will be able to offer<strong> insightful advice<\/strong> when it comes to your marketing approach. This will be more than worth the investment!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also want to <\/span><a href=\"https:\/\/hbr.org\/2018\/09\/to-grow-your-business-abroad-partner-with-local-influencers\"><span style=\"font-weight: 400;\"><strong>find local influencer<\/strong>s <\/span><\/a><span style=\"font-weight: 400;\">who can push your products and make your brand a more recognised name in the country or specific area you\u2019re planning on catering to. <strong>Social media influencers<\/strong>, in particular, tend to have large local followings who trust them. Simply posting your brand or products on their feed regularly can make local consumers feel more <strong>familiar, comfortable with, interested in and likely to buy your products<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to focus on <strong>content marketing<\/strong> when you shift sales overseas. Having a <strong>blog is always a good thing and paid ads<\/strong> are a sound investment that will, again, regularly expose your newly established target demographic with your brand and the products that you\u2019re offering.<\/span><\/p>\n<h2><strong>In conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Sure, this may seem like a whole lot of information to take on board. In some ways, <strong>taking your business international can almost feel like starting all over again<\/strong>. You\u2019ll have a whole lot to learn in a relatively short time frame in order to hit the ground running and really make a success of this opportunity. But all in all, <strong>establishing your brand internationally is a venture well worth pursuing<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You never know where your biggest market could lie and catering to a wider audience simply means you\u2019re much more likely to secure more and more sales. More sales mean more <strong>profit, a more secure business and a bigger presence<\/strong>. What\u2019s not to love?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully, some of the information outlined above will be able <strong>to get you started out in the right direction<\/strong>. While it may be hard to go <strong>international<\/strong> &#8211; and you\u2019re likely to experience <\/span><span style=\"font-weight: 400;\">some<\/span><span style=\"font-weight: 400;\"> difficulties or hiccups along the way &#8211; it\u2019s not impossible. With the right tools and the right team behind you, you\u2019re already halfway there!<\/span><\/p>\n<h4><em><strong>About the Article Editor:<\/strong><\/em><\/h4>\n<p><em><span style=\"font-weight: 400;\">Darya Jandossova Troncoso is a photographer, artist and writer working on her first novel and managing a digital marketing blog &#8211; <\/span><a href=\"https:\/\/marketsplash.com\/\"><span style=\"font-weight: 400;\">MarketSplash.<\/span><\/a><span style=\"font-weight: 400;\"> In her spare time, she enjoys spending time with her family, cooking, creating art and learning everything there is to know about digital marketing.\u00a0<\/span><\/em><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-aa60db89-d527-449c-99cf-0e86f166ac5d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-aa60db89-d527-449c-99cf-0e86f166ac5d\" class=\"hs-cta-node hs-cta-aa60db89-d527-449c-99cf-0e86f166ac5d\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2680086\/aa60db89-d527-449c-99cf-0e86f166ac5d\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-aa60db89-d527-449c-99cf-0e86f166ac5d\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2680086\/aa60db89-d527-449c-99cf-0e86f166ac5d.png\" alt=\"Expand you E-commerce Business Internationally: The updated ultimate guide\" width=\"750\" height=\"200\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2680086, 'aa60db89-d527-449c-99cf-0e86f166ac5d', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Running a business is a venture that we tend to take one step at a time. Very few of us start out<strong> with high hopes of becoming the best in our field, a household name or an international name<\/strong>. Instead, we\u2019re more drawn in by <strong>the opportunity to be our own boss, to get a fair share of the money<\/strong> <strong>we\u2019re actually earning and to have control and flexibility within our career paths<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We want to design [&#8230;]<\/p>\n","protected":false},"author":22,"featured_media":3987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"_links":{"self":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/3966"}],"collection":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/comments?post=3966"}],"version-history":[{"count":8,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/3966\/revisions"}],"predecessor-version":[{"id":3991,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/3966\/revisions\/3991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media\/3987"}],"wp:attachment":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media?parent=3966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/categories?post=3966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/tags?post=3966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}