To give you hand, here is our simple 7-step guide to writing product descriptions that sell<\/strong>:<\/p>\n <\/p>\n Most product descriptions focus on the features \u2013 size, color, material \u2013 but many forget to highlight the benefits to the customer. How is this product making their lives better?<\/p>\n Product description examples<\/strong> Strong: These versatile brown leather boots combine style and comfort and can be worn on a casual weekend or at the office. The waterproof, 100% leather shell ensures long-lasting durability and the rubber sole cushions and supports your feet.<\/p>\n <\/p>\n After you\u2019ve identified all the features and benefits of your product, you\u2019ll need to identify which ones are relevant to your target customer. While your leather boots may be very fashionable, if the majority of your customers use them for hiking, you\u2019ll want to focus on durability and comfort.<\/p>\n Product description examples<\/strong> Strong: These durable, waterproof leather boots can survive any weather conditions. The shape cushions and protects your feet for hours of adventure.<\/p>\n <\/p>\n To make your product description persuasive, you\u2019ll need to use the right tone and vocabulary for your audience. Are your customers young techies that want fresh, down-to-earth writing, rather than corporate jargon? Do you need to show your clients that your are a trusted expert who knows industry terminology? You can\u2019t please everyone, which is why you need to pick a style that works for your buyer and stick with it.<\/p>\n Product description examples<\/strong> Strong: This lightweight telephoto lens offers sharper, higher contrast imaging. Its 1x magnification makes it perfect for tele-macro-photography.<\/p>\n <\/p>\n Online stores get 25% to 35% of traffic from search engines like Google or Yahoo. Ecommerce SEO is a complex topic and requires ongoing maintenance. The most basic rule is NOT to copy the product descriptions from another website, even if it\u2019s your suppliers, as Google will penalize this as duplicate content. Write with keywords in mind, but don\u2019t over-do it.<\/p>\n Product description examples<\/strong> Strong: Feel like a princess in this beautiful, white wedding dress. Made out of handcrafted lace, this white wedding dress is mermaid-shaped and comes with a matching veil. Available in sizes XS to XL.<\/p>\n <\/p>\n Our attention spans have gotten increasingly shorter as we are constantly bombarded with information. Split your product descriptions into bite-size information and highlight the most important points.<\/p>\n Product description examples<\/strong> Strong:<\/p>\n This chair is handcrafted from the finest wood using centuries-old techniques developed by our family over generations.<\/p>\n Available colors: white, black, beige<\/p>\n Delivery: Standard shipping fee of $50 per order. FREE for orders over $400.<\/p>\n <\/p>\n Testimonials are tricky; consumers are skeptical about anonymous testimonials that could be completely made up. A good testimony should be from a real user and specify the qualities and benefits of the product. Readers respond well to faces and a photo of your happy customer, along with information about who they are and even a link to their website.<\/p>\n Product description examples<\/strong> Strong: This accounting software helped me to save several hours per day by helping manage my accounts more efficiently. \u2013 John Gibbins, Owner of greatonlinestore.com<\/p>\n <\/p>\n You\u2019ve written the perfect product description \u2013 good for you! Unfortunately, if you think you can just publish it and forget about it, you\u2019re sorely mistaken. Out of date information can cause customer confusion and distrust. Check back often to make sure that all details are timely and relevant. Better yet, keep it in mind when writing the descriptions in the first place.<\/p>\n Product description examples<\/strong> Strong: The 2009 New York Times best-seller in paperback.<\/p>\n <\/p>\n Even if your online store\u2019s product catalog is enormous, appealing product descriptions are vital for attracting visitors and boosting conversion<\/strong>. By spending the time and energy to write effective descriptions, you\u2019ll be improving sales and SEO.<\/p>\n1. Analyze your product\u2019s features and benefits<\/h2>\n
\nWeak: Brown boots. 100% leather. Rubber sole. Waterproof.<\/p>\n2. Study your customer\u2019s needs and wants<\/h2>\n
\nWeak: These fashionable leather boots will turn heads, making you the queen of the catwalk.<\/p>\n3. Use the right style when writing product descriptions<\/h2>\n
\nWeak: Top of the line camera lens. Great for portraits and landscapes. Easy to carry.<\/p>\n4. Write for SEO<\/h2>\n
\nWeak: White wedding dress of your dreams! White wedding dress made out of lace. White wedding dress is mermaid shaped with white wedding dress veil that complements this white wedding dress. White wedding dress is available in sizes XS to XL.<\/p>\n5. Optimize the layout<\/h2>\n
\nWeak: This chair is handcrafted from the finest wood using centuries-old techniques developed by our family over generations. It is available in white, black and beige. Standard delivery is free for orders greater than $400, otherwise, a $50 shipping fee is applied.<\/p>\n6. Add credibility with testimonials<\/h2>\n
\nWeak: This was a great product. Just awesome. \u2013 John Doe<\/p>\n7. Update your product descriptions<\/h2>\n
\nWeak: This year\u2019s New York Times best-seller in paperback.<\/p>\n
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