{"id":462,"date":"2014-04-29T14:38:03","date_gmt":"2014-04-29T12:38:03","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/?p=462\/"},"modified":"2018-08-09T11:55:33","modified_gmt":"2018-08-09T09:55:33","slug":"mcommerce-champions-worldwide","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/mcommerce-champions-worldwide\/","title":{"rendered":"M-Commerce Champions Around the World"},"content":{"rendered":"

Smartphone use has considerably increased in the last few years: there are currently 2 billion users around the world and by 2020, 90% of the population will fit into this category.<\/p>\n

The arrival of the smartphone has had an impact on how shoppers make purchases today: m-commerce represents 35% of global online sales<\/strong>. This new way of shopping is quickly gaining speed and is showing 300% higher growth than ecommerce.<\/p>\n

Today we\u2019re sharing an overview of the global m-commerce landscape<\/strong>, focusing on the leaders in the sectors in terms of growth and spend.<\/p>\n

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Japan: half of online sales come from mobile and tablet<\/h2>\n

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A recent Criteo study<\/a> found that Japan, the UK, and South Korea<\/strong> are the countries where m-commerce has the highest proportion of online sales.<\/strong><\/p>\n

In Japan, the world leader in m-commerce, half of online sales come from mobile and tablet devices. The market is already very mature, with Japanese consumers citing online shopping as their second favorite after email. The country is also home to the ecommerce giant Rakuton, the 11th<\/sup> largest company in the world, with more than 105000 members and 44000 online retailers.<\/p>\n

The UK takes second place, with m-commerce accounting for 46% of global online sales. According to a report by SimilarWeb, the UK has impressive mobile traffic rate of 64%, the highest in the world.<\/p>\n

South Korea came in third, with 45% of online shoppers buying through mobile. This doesn\u2019t come as such a big surprise, as the country has the highest level of smartphone usage in the world, with 88% of the population owning one.<\/p>\n

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In Denmark, m-commerce is growing 5x faster than ecommerce<\/h2>\n

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Denmark, Norway and Sweden<\/strong> have the highest m-commerce growth rate<\/strong> according to a study by PayPal & Ipsos<\/a>.<\/p>\n

With an annual average growth rate of 55% between 2013 and 2016, mobile shopping in Denmark has grown 5 times faster than e-commerce, which has only grown at a rate of 11%.<\/p>\n

Norway and Sweden followed in 2nd<\/sup> and 3rd<\/sup> place, with growth rates of 54% and 52%, respectively. By comparison, the average of the 22 countries in the study was only 42%.<\/p>\n

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This strong growth rate in the Nordic countries can be explained by several factors:<\/strong><\/p>\n