{"id":4684,"date":"2020-12-18T14:39:33","date_gmt":"2020-12-18T13:39:33","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/?p=4684"},"modified":"2021-12-22T12:25:30","modified_gmt":"2021-12-22T11:25:30","slug":"grow-ecommerce-business-internationally","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/grow-ecommerce-business-internationally\/","title":{"rendered":"How To Grow Your Ecommerce Business Internationally"},"content":{"rendered":"

The world of eCommerce is growing<\/strong>, and not just in the United States. According to JP Morgan<\/a>, the U.S. has the second-largest eCommerce market in the world, worth an estimated $744.1 billion<\/strong>. It\u2019s second only to China, whose eCommerce sector is valued at $1.15 trillion. That\u2019s a lot <\/i>of cash, but with 78% of U.S. citizens already shopping online<\/strong>, you may find yourself looking for an even larger market. Enter: global eCommerce<\/strong>.<\/p>\n

The internet makes any business, regardless of their home base, a click away. For this reason, eCommerce businesses are some of the easiest to expand internationally<\/strong>. Overall, it doesn\u2019t take much more than translation, localised payment and shipping options to serve international customers, but a solid global marketing strategy can help you really get a foothold and compete with local businesses that are already thriving overseas. These tips can help you expand your eCommerce business abroad<\/strong>.<\/p>\n

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Create A \u201cGlocalised\u201d Plan<\/h2>\n

Glocalisation<\/strong>, a portmanteau of globalisation and localisation, is used to describe a global product or service that\u2019s adjusted to accommodate local markets<\/strong>. This is a key strategy for succeeding with eCommerce on a global scale<\/strong>. Let\u2019s face it: different people in different locations have different wants and needs, so you may want to adjust your offerings in order to meet them.<\/p>\n

On a large scale, we\u2019ve seen this with McDonald\u2019s. Though they\u2019re not exactly an eCommerce brand, they do have a highly successful glocalisation plan<\/strong>. For example, the company added a vast array of vegetarian options \u2013 like the Big Spicy Paneer and the vegan McAloo Tikki \u2013 in India, where a large population is vegetarian. In the United States, McDonald\u2019s doesn\u2019t offer any vegan dinner and lunch meal options.<\/p>\n

To create your glocalisation<\/strong> plan, you\u2019ll need to do some market research<\/strong>. Check out the competition and see what they\u2019re offering the local population where you want to expand<\/strong>. For some eCommerce businesses, like fashion, trends may slightly differ. For others, like consumer electronics, there may be differing electrical requirements. Overall, glocalisation<\/strong> can be costly, so you may want to enter one new territory at a time<\/strong>.<\/p>\n

Strengthen Your Social Media Presence<\/h2>\n

The good thing about modern marketing is that it mostly takes place online<\/strong>. As an eCommerce business, you don\u2019t have to worry (at least at first) about buying local TV ads in foreign countries when going global, and you don\u2019t have to worry about opening a brick-and-mortar store overseas to get extra foot traffic. The truth is that eCommerce businesses are some of the easiest to expand across the globe<\/strong> because the globe is, theoretically, just a click away.<\/p>\n

In order to grow your eCommerce business abroad<\/strong>, you\u2019ll want to craft a social media campaign that targets international users<\/strong>. You can do this a number of ways, but many companies find success with the following strategies:<\/p>\n