{"id":6472,"date":"2022-12-15T08:02:53","date_gmt":"2022-12-15T07:02:53","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/?p=6472"},"modified":"2022-12-13T14:57:36","modified_gmt":"2022-12-13T13:57:36","slug":"reassure-visitors-website","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/reassure-visitors-website\/","title":{"rendered":"How do you reassure visitors to your online shop?"},"content":{"rendered":"<p>When a user is browsing a <strong>website<\/strong>, they need to feel at ease and reassured. The \u201cs\u201d in &#8220;https&#8221; (that means \u201csecure\u201d) is the first step in <strong>reassuring visitors to your online shop<\/strong>. However, it&#8217;s not the only method you can use to <strong>reassure<\/strong> people&#8230; In this article, we&#8217;re going to give you<strong> seven top tips to help you gain the trust of users<\/strong>.<\/p>\n<h2><strong><br \/>\n1. Create a professional design <\/strong><strong>&#x1f58c;&#xfe0f;<\/strong><\/h2>\n<p>Would you feel more reassured by the slogan &#8220;Belgian chocolatier since 1996&#8221; or &#8220;Online seller of chocolates&#8221;?<em>\u00a0<\/em><\/p>\n<p><em>Spoiler alert:<\/em> the first slogan is more reassuring and creates more sales. It implies that the site&#8217;s owner is carrying on traditions and has retained customers for more than twenty years. A slogan like that ensures that they are perceived as an expert in their field.<\/p>\n<p>Other design-related features of your online shop can also reassure visitors:<\/p>\n<ul>\n<li>Customer reviews and feedback<\/li>\n<li>Your contact details at the top of your site<\/li>\n<li>Online chat<\/li>\n<li>An FAQ (Frequently Asked Questions) page<\/li>\n<li>An &#8220;About us&#8221; page<\/li>\n<\/ul>\n<p>The idea behind these tabs and\/or information is to help you <strong>identify yourself<\/strong> to your audience. The more <strong>information <\/strong>you give them about yourself and your <strong>products<\/strong>, the more they will trust you.<\/p>\n<hr \/>\n<p><strong>Pro tip<\/strong> &#x2139;&#xfe0f;<\/p>\n<p>To win your readers&#8217; trust, we advise you to write and <a href=\"https:\/\/www.textmaster.com\/blog\/translate-product-descriptions\/\"><strong>translate your product information sheets in accordance with professional standards<\/strong><\/a>.<\/p>\n<hr \/>\n<h2><strong><br \/>\n2. Ensure that your site is secured by HTTPS <\/strong><strong>&#x1f510;<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6484 size-full\" src=\"https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2022\/12\/EN-https-TM.png\" alt=\"EN-https-TM\" width=\"1148\" height=\"90\" srcset=\"https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2022\/12\/EN-https-TM.png 1148w, https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2022\/12\/EN-https-TM-300x24.png 300w, https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2022\/12\/EN-https-TM-1024x80.png 1024w, https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2022\/12\/EN-https-TM-768x60.png 768w, https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2022\/12\/EN-https-TM-624x49.png 624w\" sizes=\"(max-width: 1148px) 100vw, 1148px\" \/><\/p>\n<p>As we said in the introduction to this post, people are used to browsing sites that are secured by HTTPS. Landing on<strong> an unsecured site<\/strong> may therefore come as <strong>a shock <\/strong>to users looking for security and the real deal.<\/p>\n<p>Leaving aside the fact that the adoption of an <strong>HTTPS protocol <\/strong>can <a href=\"https:\/\/www.shopify.com\/fr\/blog\/guide-seo\"><strong>improve your online shop&#8217;s ranking<\/strong><\/a> on search engines.<\/p>\n<p>Just as a reminder, &#8220;HTTPS&#8221; is the abbreviation of &#8220;hypertext transfer protocol secure&#8221;. The aim of this protocol is to secure information exchanged between a person&#8217;s browser and the server of the website they&#8217;re visiting.<\/p>\n<h2><strong><br \/>\n3. Provide secure payment solutions <\/strong><strong>&#x1f4b3;<\/strong><\/h2>\n<p>When we reach the point of heading for the check out, we are all reassured to see <strong>our favourite payment method<\/strong> displayed on the screen (PayPal, credit and debit cards, SEPA direct debit). This step must be the most secure to gain the trust of visitors to your online shop.<\/p>\n<p>Check that your<strong> payment process complies <\/strong>with<strong> current standards<\/strong>. It should be minimalist whilst including the following compulsory elements:<\/p>\n<ul>\n<li>&#8220;Add to basket&#8221; button on the product page<\/li>\n<li>Basket page<\/li>\n<li>Summary of the basket (with &#8220;promo code&#8221; or &#8220;discount code&#8221; field if you regularly offer them via your multilingual newsletter or other media)<\/li>\n<li>Ordering and delivery information (recipient&#8217;s phone number and email address, postal address or address of pick-up point, shipping costs, etc.)<\/li>\n<li>Online payment information<\/li>\n<li>Order confirmation page<\/li>\n<li>Sending of an automatic confirmation email<\/li>\n<li>Sending of emails relating to the progress of the order<\/li>\n<\/ul>\n<p>This process must be as simple as possible to <strong>reduce the risk of errors <\/strong>on the buyer&#8217;s part.<\/p>\n<h2><strong><br \/>\n4. Create links to your business social media <\/strong><strong>&#x1f517;<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6487 size-full\" src=\"https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2022\/12\/EN-cre\u0301er-un-compte.png\" alt=\"EN-create-an-account\" width=\"306\" height=\"176\" srcset=\"https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2022\/12\/EN-cre\u0301er-un-compte.png 306w, https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2022\/12\/EN-cre\u0301er-un-compte-300x173.png 300w\" sizes=\"(max-width: 306px) 100vw, 306px\" \/><\/p>\n<p>Social media buttons offer a means of<strong> reassuring visitors to your online shop<\/strong>.<\/p>\n<p>If they have any doubts about your brand, they can go to your Twitter, Instagram or Facebook accounts and see that you have lots of followers and\/or that you regularly publish on your socials.<\/p>\n<p>The fact that you are in frequent contact with your customers is a real sign of <strong>authenticity<\/strong>.<\/p>\n<h2><strong><br \/>\n5. State delivery times and costs on the product information page &#x23f3;<\/strong><\/h2>\n<p>To <strong>reassure buyers<\/strong>, increase their average basket, <a href=\"https:\/\/www.textmaster.com\/blog\/ecommerce-strategies-customer-loyalty\/\"><strong>and build customer loyalty<\/strong><\/a>. We advise you to show delivery times and costs on the product information page. This information is very important to the consumer.<\/p>\n<p>For example, if they want to give a birthday present to their partner in a few days and the delivery time is two weeks, then they&#8217;ll look elsewhere! Also, if they have to go through the entire payment process before realising that the delivery time is excessively long, they will be disappointed and will have a low opinion of your online shop.<\/p>\n<p>That would be a shame, wouldn&#8217;t it?<\/p>\n<p>To avoid becoming a complication of your prospects, we recommend showing delivery times and costs as soon as possible.<\/p>\n<p>To encourage people to increase the value of their average basket, you can also offer free delivery when they spend over a certain amount (e.g., \u20ac60 or more). Don&#8217;t forget to highlight this offer on your home page at the top of your site using a highly visible horizontal bar.<\/p>\n<h2><strong><br \/>\n6. Clearly display return and exchange procedures <\/strong><strong>&#x1f4e6;<\/strong><\/h2>\n<p>Just like delivery times and costs, the procedures to return or exchange products are a very important part of an online purchase.<\/p>\n<p>To<strong> reassure visitors to your online shop<\/strong>, you need to calm their fears, such as:<\/p>\n<ul>\n<li>What to do if they receive a faulty or broken product<\/li>\n<li>The product breaks down after a couple of weeks<\/li>\n<li>They order trousers that are too small or too big&#8230;<\/li>\n<\/ul>\n<p>All these fears are justifiable. Products often get damaged during transportation and sizes of clothing and shoes can vary from one brand to another.<\/p>\n<p>It is therefore essential for people to know <strong>what the procedures for return or exchange are <\/strong>before committing to purchase. Online shops are increasingly adapting by lengthening the free returns period. The current trend is for a 60-day return period from the delivery date. Buyers therefore put greater trust in these online shops.<\/p>\n<p>To reassure your future customers, the best thing is to have a &#8220;satisfied or your money back&#8221; policy and to offer free and easy exchanges for a minimum period of one month.<\/p>\n<h2><strong><br \/>\n7. Take care of your online shop&#8217;s legal notices and terms and conditions &#x2696;&#xfe0f;<\/strong><\/h2>\n<p>Lastly, you need to be sure that you are complying with the various laws that govern the internet, such as <a href=\"https:\/\/www.legalplace.fr\/guides\/mentions-legales-rgpd\/\"><strong>the GDPR<\/strong><\/a>, for example. To do this, you need to display your legal notices and terms and conditions to ensure that your site is compliant.<\/p>\n<p>Even though visitors to your site are unlikely to read these notices, they may be surprised, disappointed or worried if they don&#8217;t see them.<\/p>\n<h2><strong><br \/>\nReassuring visitors to an online shop: our memo <\/strong><strong>&#x1f4dd;<\/strong><\/h2>\n<p>In a nutshell,<strong> there are seven levers that will help you reassure visitors to your online shop<\/strong>:<\/p>\n<p>1&#xfe0f;&#x20e3; Ensure your website has a professional design<br \/>\n2&#xfe0f;&#x20e3; Make sure the site is secured by HTTPS<br \/>\n3&#xfe0f;&#x20e3; Offer secure payment methods<br \/>\n4&#xfe0f;&#x20e3; Create links to your business\u2019s social media<br \/>\n5&#xfe0f;&#x20e3; Show delivery times and costs as soon as possible<br \/>\n6&#xfe0f;&#x20e3; Clearly display return and exchange procedures<br \/>\n7&#xfe0f;&#x20e3; Take care of your site&#8217;s legal notices and terms and conditions.<\/p>\n<p>If you apply these seven recommendations right away, people who come across your website will have greater trust in your brand.<\/p>\n<p>And if you haven&#8217;t already, check out our <a href=\"https:\/\/www.textmaster.com\/blog\/8-reasons-translate-e-commerce-site\/\"><strong>Eight good reasons to have your website translated<\/strong><\/a>.<\/p>\n<hr \/>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f\" class=\"hs-cta-node hs-cta-d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2680086\/d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2680086\/d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f.png\" alt=\"New Call-to-action\" width=\"750\" height=\"200\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2680086, 'd18c56fa-8d71-4d9d-b195-2f5a93c3cc6f', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a user is browsing a <strong>website<\/strong>, they need to feel at ease and reassured. The \u201cs\u201d in &#8220;https&#8221; (that means \u201csecure\u201d) is the first step in <strong>reassuring visitors to your online shop<\/strong>. However, it&#8217;s not the only method you can use to <strong>reassure<\/strong> people&#8230; In this article, we&#8217;re going to give you<strong> seven top tips to help you gain the trust of users<\/strong>.<\/p>\n<h2><strong><br \/>\n1. Create a professional design <\/strong><strong>&#x1f58c;&#xfe0f;<\/strong><\/h2>\n<p>Would you feel more reassured by the slogan &#8220;Belgian chocolatier since 1996&#8221; [&#8230;]<\/p>\n","protected":false},"author":27,"featured_media":6477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,35,19,25,21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/6472"}],"collection":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/comments?post=6472"}],"version-history":[{"count":9,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/6472\/revisions"}],"predecessor-version":[{"id":6496,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/6472\/revisions\/6496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media\/6477"}],"wp:attachment":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media?parent=6472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/categories?post=6472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/tags?post=6472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}