{"id":6558,"date":"2022-12-29T08:32:00","date_gmt":"2022-12-29T07:32:00","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/?p=6558"},"modified":"2023-05-09T14:29:37","modified_gmt":"2023-05-09T12:29:37","slug":"2023-e-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/2023-e-marketing-trends\/","title":{"rendered":"What are the main e-marketing trends for 2023?"},"content":{"rendered":"

The 10 e-marketing trends to know for 2023<\/strong><\/h1>\n

To maximise your results<\/strong> and the impact of your actions, make use of these 10 e-marketing trends to know for 2023<\/strong>. With these, your e-marketing strategy<\/strong> will be a sure-fire hit!<\/p>\n


\n1. Inclusive marketing<\/strong><\/h2>\n

Underrepresented and\/or marginalised groups <\/strong>have had enough of being ignored by brands. Make sure to make your branding all-inclusive in order to give people a more welcoming space. We are talking in particular about:<\/p>\n

👉 People with disabilities
\n👉 People who don’t meet conventional beauty standards
\n👉 LGBTQIA+ people
\n👉 And ethnic minorities<\/p>\n

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🎬
\nProvide alt text for your images and make the scripts for your audio and video content available to make it accessible to people who are deaf or hard of hearing.<\/p>\n

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\n2. Conversational marketing<\/strong><\/h2>\n

There was once a time when the selling process<\/strong> and customer support<\/strong> were formal processes<\/strong>. Today, customers want to be called by their first names, discuss things by instant messaging or on social networks, and receive personalised responses, etc. They don’t want to speak to a parrot repeating its script to every customer it has on the phone!<\/p>\n

There is therefore an increasing need for personalisation. Here are some tips to put into practice in 2023:<\/p>\n