{"id":7149,"date":"2023-10-19T12:25:30","date_gmt":"2023-10-19T10:25:30","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/?p=7149"},"modified":"2023-10-23T12:09:48","modified_gmt":"2023-10-23T10:09:48","slug":"social-commerce-comprehensive-guide","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/social-commerce-comprehensive-guide\/","title":{"rendered":"Everything you need to know about social commerce in 2023"},"content":{"rendered":"<h1>How to use social commerce in 2023<\/h1>\n<ul>\n<li>&#8220;Where did you get those posters?&#8221;<\/li>\n<li>&#8220;From an ad I saw on Instagram.&#8221;<\/li>\n<li>&#8220;I want them too.&#8221;<\/li>\n<\/ul>\n<p>This kind of interaction is becoming more common as <strong>social commerce booms<\/strong>. Social commerce sneaks onto our phones, directs us to <a href=\"https:\/\/www.textmaster.com\/blog\/payment-methods-e-commerce\/\">a payment method<\/a> faster and shows us brands we&#8217;ve never seen before.<\/p>\n<p>For sellers, the advantage is that even small brands can take centre stage in this new market segment. So, <strong>how do you use social commerce in 2023<\/strong>?<\/p>\n<h2><\/h2>\n<h2>What is social commerce?<\/h2>\n<p><strong>Social commerce<\/strong>, <strong>social shopping<\/strong>, <strong>s-commerce<\/strong>&#8230; Call it what you like.<\/p>\n<p>All these names mean the same thing: buying and selling products or services online using social media.<\/p>\n<p>In 2021, <a href=\"https:\/\/www.fevad.com\/social-selling-les-reseaux-sociaux-au-service-des-e-commercants-en-2022\/#:~:text=64%20%25%20des%20utilisateurs%20des%20r%C3%A9seaux,%C3%A9levait%20%C3%A0%2020%2C5%25.\">64% of social media users in an Accenture study said they had already bought something via social media<\/a>. And between 2021 and 2022, social media use increased <strong>10%<\/strong>.<\/p>\n<p>So, social commerce can be described as <strong>an e-commerce with a bright future<\/strong>.<\/p>\n<p>But be careful: s-commerce and e-commerce are very different concepts not to be confused!<\/p>\n<h2><\/h2>\n<h2>The differences between e-commerce and s-commerce<\/h2>\n<p>E-commerce means an <strong>online buying experience<\/strong>. To reach a brand&#8217;s website, a user can:<\/p>\n<ul>\n<li>Click a Google Ad at the top of search engine results (SEA)<\/li>\n<li>Read a blog article and head to the brand&#8217;s site to see what it&#8217;s offering (SEO)<\/li>\n<li>Visit the site directly<\/li>\n<li>Go to the site after a recommendation from someone they know, a review, etc.<\/li>\n<\/ul>\n<p>Clients can access e-commerce sites using a computer, tablet, or smartphone via their favourite search engine.<\/p>\n<p>S-commerce = <strong>a buying experience via social media<\/strong>. Users don&#8217;t have to do anything to discover a brands&#8217; products or services. They appear between posts, are mentioned by influencers you follow, slip in among stories from your best friend and Charlotte Gainsbourg&#8230;<\/p>\n<p>If a product or service catches a consumer&#8217;s eye,<strong> they don&#8217;t even have to leave the app to make a purchase<\/strong>. Thanks to social commerce, they can order in an immersive, familiar and interactive space: their favourite social network. And they can use their favourite tool: their phone.<\/p>\n<h2><\/h2>\n<h2>How to get started with social commerce<\/h2>\n<p>The earlier you start coming to grips with social commerce, the sooner you&#8217;ll see results.<\/p>\n<p>Because it is becoming <strong>increasingly competitive<\/strong>.<\/p>\n<p>Countries like China are a step ahead: <a href=\"https:\/\/www.blogdumoderateur.com\/social-commerce-utilisateurs-achat-reseaux-sociaux-2021\/\">over 80% of Chinese social media users have already used social commerce<\/a>.<\/p>\n<p>Here are 5 steps to <strong>sell via social media<\/strong>:<\/p>\n<h3>1. Identify your target audience<\/h3>\n<p>According to Sales for Life, retailers who use social commerce do 40 to 50% more business than those who don&#8217;t.<\/p>\n<p>So, the issue isn&#8217;t whether you should try social commerce, but who you&#8217;re going to target.<\/p>\n<p>By determining your audience&#8217;s age, gender, interests, location and socioeconomic class, you can <strong>choose the right channels<\/strong>. This data will also help you understand <a href=\"https:\/\/www.textmaster.com\/blog\/5-types-of-consumer-behaviour-every-manager-should-know\/\">your target&#8217;s buying behaviour<\/a>.<\/p>\n<h3>&#x200d;2. Analyse their social media habits<\/h3>\n<p>Here are some questions you should answer before going any further:<\/p>\n<ul>\n<li>When do your clients use their smartphones to check social media? At breakfast, at a mid-morning break, at lunch or on the train home from work?<\/li>\n<li>Which platforms do they use?<\/li>\n<li>Which influencers on these social networks could showcase your products\/services?\n<ul>\n<li>Are they committed and trustworthy?<\/li>\n<li>How many subscribers do they have?<\/li>\n<li>What is the average conversion rate for their social media posts?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>You need to combine the benefits of social commerce and influencer marketing to <strong>excel at s-commerce<\/strong>.<\/p>\n<h3>3. Choose the most suitable social commerce platform<\/h3>\n<p>Instagram Shopping, Facebook Commerce, Pinterest, TikTok, Snapchat &#8211; there are lots of social networks that will help you achieve s-commerce success. Once again, you should choose according to your target clients. If your product is for teens, advertise on TikTok and Snapchat.<\/p>\n<h3>4. Understand how the platform works<\/h3>\n<p>Every social network works in its own way.<\/p>\n<p>On your Facebook business Page or your Instagram Pro account, for example, you should <a href=\"https:\/\/en-gb.facebook.com\/business\/help\/268860861184453?id=1077620002609475\">create a virtual showcase<\/a> for your products. Prospects can browse your online store and buy in a few clicks.<\/p>\n<p>TikTok, however, has specific solutions: <em>Top View<\/em>, <em>In-Feed Ads<\/em>, <em>Branded Hashtag Challenges<\/em>, <em>Branded Effect<\/em>\u2026<\/p>\n<p>Find out about <strong>the sales methods for the sales channel <\/strong>that interests you before <strong>you get started with social commerce<\/strong>.<\/p>\n<h3>5. Identify products\/services to sell via this channel<\/h3>\n<p>Finally, ensure that your products are suitable for social shopping. If you&#8217;re selling clothes, accessories, decor, beauty products or electronic devices, s-commerce is an excellent idea.<\/p>\n<hr \/>\n<p>&#x1f4cc;<\/p>\n<p>The items you market using social commerce should be buyable in a few clicks.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2>Which are the best social commerce platforms?<\/h2>\n<h3>1. Instagram Shopping<\/h3>\n<p>Instagram says that half of users take to the platform to find new brands, products or services.<\/p>\n<p>Here are 3 other statistics to remember:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.instagram.com\/reel\/CWbLh7wsWxK\/\">44% of users buy each week<\/a><\/li>\n<li><a href=\"https:\/\/www.blogdumoderateur.com\/etude-moins-35-ans-preferent-instagram-parents-facebook\/\">70% of users are under age 35<\/a><\/li>\n<li><a href=\"https:\/\/www.blogdumoderateur.com\/etude-moins-35-ans-preferent-instagram-parents-facebook\/\">51% are women<\/a><\/li>\n<\/ul>\n<p>This platform is ideal for promoting and selling your products, <strong>especially if your visuals are attractive<\/strong>.<\/p>\n<h3>2. Facebook Commerce (f-commerce)<\/h3>\n<p><a href=\"https:\/\/blog.digimind.com\/_hcms\/analytics\/search\/conversion?redirect=aHR0cHM6Ly9ibG9nLmRpZ2ltaW5kLmNvbS9lbi9hZ2VuY2llcy9mYWNlYm9vay11ay1lc3NlbnRpYWwtZmlndXJlcw%3D%3D&amp;ct=SEARCH&amp;pid=636866&amp;cid=90800875935&amp;t=ZmFjZWJvb2s%3D&amp;d=blog.digimind.com&amp;c=2&amp;c=3&amp;c=6&amp;rp=2&amp;ab=false&amp;opcid=&amp;rs=UNKNOWN&amp;hs-expires=1729247940&amp;hs-version=1&amp;hs-signature=APUk-v4-iyXON-lF6VRTFUxdRjuDYi8Upg\">Almost 60% of Facebook users are men. Their ages vary: 29.5% of Facebook users are between 25-34, 22.6% are between 18-24 and 42.8% are 35+<\/a>.<\/p>\n<p>On Facebook, you can develop your brand, find new clients and boost your sales using conversational commerce.<\/p>\n<h3>3. Pinterest<\/h3>\n<p>The most popular categories on this platform are interior decor, food, fashion and beauty. If your e-commerce site sells items or products in these sectors, Pinterest could be a useful channel.<\/p>\n<p>But is your target on Pinterest?<\/p>\n<p>To find out, here is the <a href=\"https:\/\/www.territory-influence.com\/infographic-pinterest-users-survey\/\">demographic data for Pinterest users<\/a>:<\/p>\n<ul>\n<li>88% of Pinterest users are women<\/li>\n<li>All ages use Pinterest (average: 18 to 60)<\/li>\n<li>45% of Pinterest users are millennials<\/li>\n<\/ul>\n<hr \/>\n<p>&#x1f4a1;<\/p>\n<p><a href=\"https:\/\/www.territory-influence.com\/infographic-pinterest-users-survey\/\">72% of those polled by a Territory Influence survey said that Pinterest is a source of inspiration<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>4. TikTok for Business<\/h3>\n<p>TikTok for Business means a presence in 155 countries, an app translated into 75 languages and 1092 billion active users (as of April 2023).<\/p>\n<p>This popularity means companies can reach consumers worldwide.<\/p>\n<p>Whether you want to develop your local presence or <a href=\"https:\/\/www.textmaster.com\/blog\/e-commerce-business-international-tips\/\">launch abroad<\/a>, <strong>TikTok will help you contact your future clients<\/strong> who are on this network.<\/p>\n<p>In France, <a href=\"https:\/\/blog.digimind.com\/_hcms\/analytics\/search\/conversion?redirect=aHR0cHM6Ly9ibG9nLmRpZ2ltaW5kLmNvbS9lbi9hZ2VuY2llcy90aWt0b2sta2V5LWZpZ3VyZXMtYW5kLXN0YXRpc3RpY3MtaW4tdGhlLXVrLWFuZC1pbi10aGUtd29ybGQtaW4tMjAyMg%3D%3D&amp;ct=SEARCH&amp;pid=636866&amp;cid=90238266266&amp;t=dGlrdG9r&amp;d=blog.digimind.com&amp;c=2&amp;c=3&amp;c=6&amp;rp=3&amp;ab=true&amp;opcid=&amp;rs=UNKNOWN&amp;hs-expires=1729248186&amp;hs-version=1&amp;hs-signature=APUk-v6lXrw7zfKiYyXJnQZezhtLttCIJA\">72.2% of TikTok users are aged under 24. 39% are between 18 and 24<\/a>.<\/p>\n<h3>5. Snapchat<\/h3>\n<p>To <strong>make the most of social commerce<\/strong>, you need to assess all your options. And the final entry on our list of the <strong>best social media platforms<\/strong> is Snapchat.<\/p>\n<p>On Snapchat, you can create competitions, make 360\u00b0 videos of your products, share tutorials and more&#8230;<\/p>\n<p>According to a <a href=\"https:\/\/wizishop.com\/blog\/snapchat-statistics\">WiziShop study looking at Snapchat numbers, 80% of Snapchat users are between 13 and 34<\/a>. This audience opens the app up to 30 times a day.<\/p>\n<h2><\/h2>\n<h2>Using social commerce: a summary<\/h2>\n<p>To summarise, <strong>using social commerce allows you to reach consumers worldwide<\/strong>.<\/p>\n<p>But before starting, you should:<\/p>\n<ol>\n<li>Identify your persona (target audience)<\/li>\n<li>Analyse their social media habits<\/li>\n<li>Choose the most suitable platform(s)<\/li>\n<li>Understand how each platform works<\/li>\n<li>Identify the products\/services you want to sell via social commerce.<\/li>\n<\/ol>\n<p>In addition, to boost your e-commerce skills, here is a <a href=\"https:\/\/go.textmaster.com\/lp-en-20-tools-for-clever-marketers\">list of 20 tools for clever marketers<\/a>.<\/p>\n<hr \/>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f\" class=\"hs-cta-node hs-cta-d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2680086\/d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2680086\/d18c56fa-8d71-4d9d-b195-2f5a93c3cc6f.png\" alt=\"New Call-to-action\" width=\"750\" height=\"200\" \/><\/a><\/span><script src=\"https:\/\/js.hscta.net\/cta\/current.js\" charset=\"utf-8\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2680086, 'd18c56fa-8d71-4d9d-b195-2f5a93c3cc6f', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to use social commerce in 2023<\/p>\n<p>&#8220;Where did you get those posters?&#8221;<br \/>\n&#8220;From an ad I saw on Instagram.&#8221;<br \/>\n&#8220;I want them too.&#8221;<\/p>\n<p>This kind of interaction is becoming more common as <strong>social commerce booms<\/strong>. Social commerce sneaks onto our phones, directs us to <a href=\"https:\/\/www.textmaster.com\/blog\/payment-methods-e-commerce\/\">a payment method<\/a> faster and shows us brands we&#8217;ve never seen before.<\/p>\n<p>For sellers, the advantage is that even small brands can take centre stage in this new market segment. So, <strong>how do you use social commerce in 2023<\/strong>?<\/p>\n<h2><\/h2>\n<h2>What [&#8230;]<\/p>\n","protected":false},"author":27,"featured_media":7143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,19,17,22,23,25,21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/7149"}],"collection":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/comments?post=7149"}],"version-history":[{"count":6,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/7149\/revisions"}],"predecessor-version":[{"id":7159,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/7149\/revisions\/7159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media\/7143"}],"wp:attachment":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media?parent=7149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/categories?post=7149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/tags?post=7149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}