So, here is why and how to optimise your e-commerce site for mobile devices<\/strong>.<\/p>\n The term m-commerce was coined in 1997 by Kevin Duffey from Finland to mean “the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology”.<\/p>\n Early forms of m-commerce used phone calls and text messaging. But with the arrival of mobiles then smartphones, m-commerce took a completely different turn.<\/p>\n Today, mobile commerce describes any commercial activity that uses mobile devices<\/strong> like smartphones and tablets.<\/p>\n Consumers depend more than ever on mobile devices, which are behind increasingly innovative sales channels (e.g., social commerce<\/a>).<\/p>\n If you haven’t yet optimised your site for mobiles, what are you waiting for? A list of m-commerce’s benefits<\/strong> perhaps? Well, that’s handy. Here are all the reasons why you should optimise your e-commerce site for mobile devices<\/strong>.<\/p>\n For online retailers, there are lots of advantages to be gained from optimising sites for mobile devices. M-commerce offers so many opportunities, like improving the client experience<\/a>, increasing the conversion rate<\/a> and reducing abandoned baskets!<\/p>\n Thanks to m-commerce, users can access their favourite e-commerce sites from any country or continent<\/strong>. Provide a mobile experience that works, and you’ll reach a broad spectrum of buyers wherever they are (in the street, on the underground, at the hairdresser, etc.).<\/p>\n For the client, the main benefit of m-commerce is that it’s quicker, easier, and more convenient <\/strong>than other sales channels. This generates a higher conversion rate<\/strong> for online retailers.<\/p>\n It goes without saying that the mobile buying process on your website must be as intuitive as possible.<\/p>\n M-commerce enables you to target specific client groups<\/strong> and create tailored offers to meet their individual needs. To do this, you need clients to create an account on your e-commerce site or mobile app.<\/p>\n By creating a client account<\/strong>, users can save their contact details and preferred payment method. Once this data is saved, they won’t need to enter it again on their smartphones and can order in a few clicks.<\/p>\n To make future orders easier, their client accounts allow them to check their order history<\/strong> or add products to their favourites<\/strong>.<\/p>\n With all this information, the client buying experience can only be positive. And to take the experience even further, you can use special offers at strategic moments (e.g., a client’s birthday) and\/or create a fantastic loyalty programme<\/a>.<\/p>\n All these initiatives help to personalise the client buying experience via mobile.<\/p>\n Is your company on Facebook, TikTok, Instagram and\/or Pinterest? We recommend you use your reach on these social media platforms to boost your m-commerce sales<\/strong>. To do this, just add buy buttons to Instagram<\/a> and other platforms you use. Buyers can use these to purchase from your e-commerce site without leaving their favourite social media platform.<\/p>\n Young people are more and more influenced by the products they discover on socials and via influencers. 87% of Gen Z beauty product consumers have bought something after an influencer recommended it<\/a>.<\/p>\n So, why not introduce a multichannel strategy by using social media to your advantage? This aspect of m-commerce will help you target young consumers.<\/p>\n Optimising your website for m-commerce will improve your brand’s reach and visibility. And with good reason: smartphone user numbers are growing. In 2022, 87% of French people owned a smartphone<\/strong>: most of the population.<\/p>\n By developing your mobile presence, you’ll benefit from more reach<\/em> <\/strong>than competitors who haven’t optimised their e-commerce sites for mobile devices. And to give yourself the best chance of success, we suggest you create and update a Google Business Profile for your e-commerce site<\/a>!<\/p>\n Now you know why you should optimise your e-commerce site for mobiles, it’s time to learn how to do it.<\/p>\n Here are our tips on making the most of m-commerce:<\/p>\n Buying behaviours<\/a> on mobile are different to those on a computer.<\/p>\n The smartphone is a buying tool in its own right.<\/p>\n Clients can find out about a product, compare solutions, discover more information and more, all using one device.<\/p>\n This is why we advise you to optimise your blog for mobiles<\/strong> and provide your prospects with information that has high added value.<\/p>\n The more they come into contact with your brand, the more they will tend to trust you and buy from your website.<\/p>\n Still haven’t optimised your website for mobile devices? It’s time to act! ⏳<\/p>\n As a reminder, here are the benefits you can gain from m-commerce:<\/p>\n M-commerce seems to be a commercial opportunity with no negatives. But if you want your site to be available in multiple countries, you’ll need to have it translated into different languages.<\/p>\n At TextMaster, we offer a website translation service in over 30 language pairs and 50 areas of expertise<\/a>.<\/p>\n ___<\/p>\nWhat is m-commerce? (definition)<\/h2>\n
What are the benefits of m-commerce?<\/h2>\n
1. A higher conversion rate<\/h3>\n
2. A personalised buying experience<\/h3>\n
3. The option to establish a multichannel strategy<\/h3>\n
4. Better reach<\/h3>\n
10 tips to help you optimise your e-commerce site for mobile devices<\/h2>\n
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\nConsumer buying behaviours on mobile devices 📲<\/strong><\/h2>\nOptimising your e-commerce site for m-commerce: recap<\/h2>\n
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