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What is email marketing? The definition<\/h2>\n
Sending marketing emails is like having a direct conversation with your clients or prospects, but in writing. It’s a way to catch your target market’s attention<\/strong> by sending promotional offers, news or interesting information, directly to their inbox.<\/p>\n Here are the different types of email marketing content<\/strong> that you might send to your target market, depending on their needs:<\/p>\n The aim of these types of communication is to ensure a strong link with your clients and support them towards their purchases. To ensure your newsletter appeals to a wide audience, you must choose the email subject line carefully. It must arouse your readers’ curiosity and make them open your newsletter.<\/p>\n For example, for a newsletter on the subject of printed goods, it would be better to use: “Hot off the press” rather than “a newsletter about printed goods”. The first subject is cleverer and more intriguing than the second.<\/p>\n Have you found an email subject that will arouse your subscribers’ curiosity? The battle is still far from won.<\/p>\n As your newsletter progresses, you’ll need to engage your readership, make them want to read your message to the end and add call-to-actions <\/em>to finish on a high note. CTAs<\/em> will encourage readers to carry out one or more actions by the time they finish reading (e.g. discover a new product).<\/p>\n As an e-commerce manager, you will need to be proficient in three types of emails:<\/p>\n Marketing emails <\/strong>allow you to keep your clients informed of your industry news, new products and offers. These emails are sent to all those who have subscribed to your newsletter, except if you split your email list into sub-segments<\/a> to improve engagement and conversion<\/strong>.<\/p>\n Transactional emails are sent when web users perform an action on your site. For example, when someone orders a new computer from an online store, they will receive an order confirmation<\/strong>. This email will include the following information:<\/p>\n Automated emails<\/strong> are sent on various occasions, often when a marketing opportunity arises<\/strong>. This could be to attract traffic at Christmas<\/a> to showcase your gift suggestions, or on the customer’s birthday (to celebrate with a 20% discount, for example) or on other events (e.g. Mother’s Day).<\/p>\n To implement a successful email strategy for your e-commerce store, it is essential to minimise the risk of errors<\/strong>. This is why we encourage you to send a test email<\/strong> before sending to all your contacts. This allows you to easily detect bugs, typos and other visual problems.<\/p>\n A\/B Testing is another strategy that allows you to maximise your marketing efforts. \u00a0This is a very simple method to implement. For the same subject, you’ll need to make two different versions of an email<\/strong> (email subject, design, call-to-action<\/em>, etc.) and send it to a different sample of your contact list. Depending on the open rate and the number of clicks in each version, you’ll find out which one appeals most to your audience.<\/p>\n In accordance with GDPR<\/a>, the European Data Protection Regulation, each subscriber must provide consent before receiving marketing emails. This can be done in several ways:<\/p>\n ⚠️ Every email communication must include an unsubscribe link.<\/p>\n To segment your subscriber list or personalise your content simply, an email tool may be useful.<\/p>\n A tool will give you access to key metrics:<\/p>\n The most popular tools for creating your newsletters and tracking their performance are Mailjet, Sendinblue and MailChimp. We advise you to compare solutions in order to choose the one that best suits your context<\/strong> and we wish you well with implementing your email strategy. Email marketing is a real driver for customer acquisition and retention in 2024.<\/p>\n But to make the most of it, it is essential to:<\/p>\n To go even further, here are 8 strategies for client loyalty in e-commerce<\/a>.<\/p>\n Do you want to translate your newsletters for your international clients? TextMaster’s translators are ready to help<\/a>.<\/p>\n\n
\n <\/p>\nEmail marketing: how do I implement it in my e-commerce business?<\/h2>\n
1. Spend time creating your emails<\/h3>\n
2. Alternate between several types of marketing email<\/h3>\n
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Marketing emails<\/h4>\n
Transactional emails<\/h4>\n
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Automated emails<\/h4>\n
3. Carrying out A\/B testing<\/h3>\n
4. Encourage web users to subscribe to your newsletter<\/h3>\n
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5. use an email <\/em>tool to increase your efficiency<\/h3>\n
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\n <\/p>\nEmail marketing & e-commerce in 2024: recap<\/h2>\n
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