{"id":7904,"date":"2024-07-25T10:39:10","date_gmt":"2024-07-25T08:39:10","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/?p=7904"},"modified":"2024-07-25T10:54:51","modified_gmt":"2024-07-25T08:54:51","slug":"e-commerce-3d-secure-protocol","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/e-commerce-3d-secure-protocol\/","title":{"rendered":"The functionality and benefits of 3D Secure Protocol"},"content":{"rendered":"<h1>3D Secure Protocol: functionality and benefits for e-commerce<\/h1>\n<p><strong>Unfortunately, online purchases are at risk of potential fraud attempts<\/strong>. There are many types of fraud: phishing, skimming, identity theft, compromised business emails, etc., and <a href=\"https:\/\/www.textmaster.com\/blog\/eu-legislation-changes-retailers-2020\/\">protecting consumers<\/a> online is becoming increasingly difficult.<\/p>\n<p>Fortunately, there are preventive measures to protect your e-commerce site and your customers. And <strong>3D Secure Protocol is one of them<\/strong>.<\/p>\n<p><strong>What does it involve and what are the benefits?<\/strong> This guide tells you all you need to know!<\/p>\n<h2><strong><br \/>\nWhat is 3D Secure Protocol?<\/strong><\/h2>\n<p>3D Secure protocol <strong>increases the security of online credit card transactions.<\/strong> It has been developed by Visa under the name &#8220;Verified by Visa&#8221;, by Mastercard under the name &#8220;Mastercard SecureCode&#8221; and by American Express under the name &#8220;American Express SafeKey&#8221;:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7897\" src=\"https:\/\/fr.textmaster.com\/blog\/wp-content\/uploads\/2024\/07\/fournisseurs-cartes-1024x343.png\" alt=\"\" width=\"625\" height=\"209\" srcset=\"https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2024\/07\/fournisseurs-cartes-1024x343.png 1024w, https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2024\/07\/fournisseurs-cartes-300x100.png 300w, https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2024\/07\/fournisseurs-cartes-768x257.png 768w, https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2024\/07\/fournisseurs-cartes-1536x514.png 1536w, https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2024\/07\/fournisseurs-cartes-624x209.png 624w, https:\/\/www.textmaster.com\/blog\/wp-content\/uploads\/2024\/07\/fournisseurs-cartes.png 1786w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>increasingly, credit card providers are taking advantage of this technology to <strong>verify the authenticity of online transactions<\/strong>.<\/p>\n<h2><strong><br \/>\nHow does 3D Secure payment work?<\/strong><\/h2>\n<p>The 3D Secure protocol adds <strong>an extra layer of protection <\/strong>to online payments.<\/p>\n<p>These <strong>are the steps in the 3D Secure process<\/strong>:<\/p>\n<ol>\n<li>the buyer adds products to the basket<\/li>\n<li>at the payment stage, they enter their bank card details<\/li>\n<li>if the merchant and the card-issuing bank use 3D Secure, the merchant is redirected to an authentication page managed by the card-issuing bank<\/li>\n<li>the Internet user is asked to provide an additional form of authentication to prove their identity (this may be a password, a code received by SMS or <a href=\"https:\/\/www.linkedin.com\/pulse\/lauthentification-passwordless-la-r\u00e9invention-de-lacc\u00e8s-s\u00e9curis\u00e9-w7qkc\/\">passwordless authentication<\/a>)<\/li>\n<li>if authentication is successful, <strong>the transaction is approved and the customer is redirected to the merchant site<\/strong><\/li>\n<li>they will receive confirmation of their purchase by email.<\/li>\n<\/ol>\n<h2><strong><br \/>\nWhat are the advantages of the 3D Secure protocol for e-tailers?<\/strong><\/h2>\n<h3>Ultra-secure payments<\/h3>\n<p>To make an online purchase, <strong>the cardholder must provide an additional form of authentication as well as the usual card details <\/strong>(card number, expiry date, CVV).<\/p>\n<p>This could be a code sent by SMS, an answer to a security question, biometric authentication (fingerprint, facial recognition) or a unique password.<\/p>\n<p>In all cases, the payment will be secure and this will <strong>increase the user&#8217;s trust in your e-commerce site<\/strong>.<\/p>\n<h3>A reduction in fraud<\/h3>\n<p>In 2019, <a href=\"https:\/\/www.ecb.europa.eu\/pub\/cardfraud\/html\/ecb.cardfraudreport202110~cac4c418e8.en.html\">the European Union recorded \u20ac1.5 billion in bankcard fraud<\/a>. And it was precisely to <strong>combat the increase in fraud linked to online banking<\/strong> that Visa introduced the &#8220;Verified by Visa&#8221; system in 2001, and that other card providers followed suit.<\/p>\n<p>Thanks to the double authentication required by the 3D Secure protocol, <strong>the risk of fraud is significantly reduced<\/strong>.<\/p>\n<h3>Transfer of liability to the customer&#8217;s bank<\/h3>\n<p>In the event of a fraudulent transaction via 3D Secure, <strong>the e-merchant is protected against financial losses due to chargebacks<\/strong>. It is the issuing bank that is held liable.<\/p>\n<h3>Improving user experience<\/h3>\n<p>Since the launch of the second version of this protocol, called 3D Secure 2, the user experience has improved significantly, thanks <strong>to more streamlined authentication methods <\/strong>and <strong>optimal mobile integration<\/strong>.<\/p>\n<hr \/>\n<p><strong>&#x1f512;<\/strong><strong> A note on 3D Secure 2 (3DS2) <\/strong><strong>&#x1f4ac;<\/strong><\/p>\n<p>3D Secure 2 (3DS2) was developed in response to a number of limitations and challenges posed by the first version of 3D Secure (3DS1). Launched in 2018, this protocol offers a more streamlined authentication experience, including biometrics and push notifications. In addition, 3DS2 works across all interfaces: e-commerce sites accessed on PC, mobile websites and apps.<\/p>\n<hr \/>\n<h3><strong><br \/>\nCompliance with current European legislation<\/strong><\/h3>\n<p>With the implementation of <a href=\"https:\/\/www.mollie.com\/growth\/psd2-guide\">the revised Payment Services Directive (PSD2)<\/a> and Strong Customer Authentication (SCA), a protocol was needed that met new European requirements. The 3DS and 3DS2 protocols, which most European cards support, comply with these regulations.<\/p>\n<h2><strong><br \/>\nWhat does &#8220;3D secure authentication error&#8221; mean?<\/strong><\/h2>\n<p>The &#8220;3D Secure authentication error&#8221; message may be displayed for various reasons. It could be caused by a mistyped card number, an incorrect expiry date or a code received by text message that was copied incorrectly on the e-commerce site.<\/p>\n<p>In this case,<strong> the customer&#8217;s debit or credit card provider rejects the payment <\/strong>and prevents the transaction from continuing.<br \/>\n&nbsp;<\/p>\n<h2>3D Secure Protocol: key points to remember! &#x270d;&#xfe0f;<\/h2>\n<p>The main advantage of 3D secure is that <strong>it offers a high level of security for online transactions<\/strong>.<\/p>\n<p>This reassures customers and prevents fraudsters from using stolen card details, for example. In the event of a fraud attempt, they will not be able to pass the second authentication required by the 3D Secure protocol, and will therefore be unable to steal money from their victims.<\/p>\n<p>In short, the 3D secure and 3D secure 2<strong> protocols offer nothing but advantages for both customers and e-tailers<\/strong>.<\/p>\n<p>Want to find out more? Here <a href=\"https:\/\/www.textmaster.com\/blog\/reassure-visitors-website\/\">are 7 effective ways to reassure your e-commerce customers<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>3D Secure Protocol: functionality and benefits for e-commerce<\/p>\n<p><strong>Unfortunately, online purchases are at risk of potential fraud attempts<\/strong>. There are many types of fraud: phishing, skimming, identity theft, compromised business emails, etc., and <a href=\"https:\/\/www.textmaster.com\/blog\/eu-legislation-changes-retailers-2020\/\">protecting consumers<\/a> online is becoming increasingly difficult.<\/p>\n<p>Fortunately, there are preventive measures to protect your e-commerce site and your customers. And <strong>3D Secure Protocol is one of them<\/strong>.<\/p>\n<p><strong>What does it involve and what are the benefits?<\/strong> This guide tells you all you need to know!<\/p>\n<h2><strong><br \/>\nWhat is 3D Secure [&#8230;]<\/p>\n","protected":false},"author":27,"featured_media":7894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,35,19,25,21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/7904"}],"collection":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/comments?post=7904"}],"version-history":[{"count":9,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/7904\/revisions"}],"predecessor-version":[{"id":7925,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/7904\/revisions\/7925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media\/7894"}],"wp:attachment":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media?parent=7904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/categories?post=7904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/tags?post=7904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}