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Instagram ranking: how does it work?<\/h2>\n
While traditional SEO focuses on search engines, Instagram rankings<\/strong> are based on user actions that improve a brand’s visibility on this network<\/strong>.<\/p>\n Instagrammers use keyword searches<\/strong> to find inspiration or answers to their questions, so choosing country-specific keywords<\/a> is vital.<\/p>\n Here are some typical Instagram keyword search terms<\/strong>:<\/p>\n Well-optimised accounts will appear at the top of the Instagram search results<\/strong>. For example, if you search for “DIY kit” you’ll probably get results similar to this:<\/p>\n So, if you sell DIY kits and your posts appear in search results, you’re far more likely to boost your e-commerce sales.<\/p>\n Optimising your Instagram e-commerce strategy<\/strong> is therefore a sure-fire way to improve your visibility<\/strong> and generate qualified traffic to your site<\/strong>. This is especially true for e-tailers as many lag behind when it comes to Instagram SEO<\/strong>.<\/p>\n <\/p>\n Firstly, you’ll need to understand how Instagram’s algorithm works<\/strong> and how it ranks content. The platform uses three kinds of ranking<\/strong> to determine a post’s relevance and usefulness<\/strong>. Let’s take a closer look.<\/p>\n Instagram encourages and places great importance on audience interaction<\/strong>.<\/p>\n You can interact with your Instagram audience in numerous ways (comments, DMs, live broadcasts)<\/a> and if you frequently engage with a user, your posts are more likely to appear on their feed<\/em>. So being proactive is a must if you want step up your Instagram e-commerce strategy.<\/p>\n Our top tip<\/strong>: reply to comments and DMs promptly.<\/p>\n If you restrict your posts to one type of content, for example, “classic” posts<\/em>, you’ll disappear into the ether. Instagram’s algorithm factors in the type of content published<\/strong>. If a particular type of content proves popular with users, Instagram will then boost that format’s rankings.<\/p>\n Our top tip<\/strong>: vary the type of content you publish (written posts<\/em>, videos<\/em>, stories<\/em>, reels<\/em>, frequent “lives”<\/em>, carousels, etc.).<\/p>\n Instagram ranks the relevance of each publication<\/strong>. To do so, it analyses the text, the keywords and the post’s date.<\/p>\n Accounts that regularly post content tend to get a higher ranking as Instagram’s algorithm<\/a> prioritises fresh content<\/strong>.<\/p>\n Other important Engagement Indicators (EI) include likes<\/em>, shares, saves, <\/em>and comments<\/em><\/strong>. The more Instagrammers react to your content, the more likely it will appear on their \u2018Explore\u2019 tab and news feeds.<\/p>\n Our top tip<\/strong>: make sure your content is engaging and eye-catching. The idea is to encourage users to share your content across their network.<\/p>\n <\/p>\n You’ll need to implement a few best practices<\/a> to nail your Instagram SEO and boost your social commerce<\/strong>.<\/p>\n Your brand’s profile<\/strong> is the first port of call for prospective customers so it needs to be carefully crafted<\/strong>. For example, it should contain keywords relevant to your e-commerce sector and brand values<\/strong>.<\/p>\n These elements will be visible on your professional profile<\/strong>, so we recommend you provide:<\/p>\n Your profile pic<\/strong> should also be relevant. These elements will indicate that you’re an active business<\/strong> and proactive about optimising every aspect of your profile<\/strong>.<\/p>\n 📣<\/p>\n If you haven’t already done so, we recommend you convert your personal Instagram profile to a business one<\/a>. You can then add key information to your profile and consult your Instagram audience’s demographic stats.<\/p>\n Adding hashtags to Instagram content allows the platform to categorise your posts<\/strong>. They will help you describe your content and boost its visibility. Research proves that a <\/a>post<\/em><\/a> with <\/a>hashtags<\/em><\/a> has 12% higher engagement than a <\/a>hashtag-free one<\/em><\/a>.<\/em><\/p>\n However, there are some golden rules<\/strong> for hashtags to be effective:<\/p>\n Go to the advanced settings tab to add alternative (alt) text to an Instagram post<\/strong>. Scroll down to \u201cAccessibility\u201d and click on \u201cWrite alt text.\u201d This alt content will boost your account’s Instagram ranking.<\/p>\n Picking the right keywords is one of the most important parts of the ranking strategy.<\/strong> We recommend you select five to 20 keywords to boost your Instagram e-commerce ranking<\/strong>.<\/p>\n To pick the right ones, you need to consider your target market and\/or target customers’ persona<\/strong>. What questions do they ask? What daily challenges do they face? Do they need inspiration and if so, what terms are they likely to use when searching on Instagram?<\/p>\n Keywords are easier to pick if you put yourself in your target customers’ shoes. There are also plenty of keyword research tools to help you such as <\/strong>Ubersuggest, SEMrush and Keywordtool.<\/p>\n As mentioned above, posting varied content is essential for an effective Instagram e-commerce strategy.<\/strong><\/p>\n Let’s take a closer look at reels<\/strong>. Reels are short videos that work as snack content<\/em><\/a> \u2014 a specific marketing strategy.<\/p>\n You can use these videos to introduce your products, brand, team, etc.<\/p>\n Whatever you post, you should always add subtitles to your reels<\/strong> to make your content accessible and boost its SEO ranking<\/strong>. Subtitles mean users can enjoy your content with or without sound<\/strong>. This encourages users to watch the entire reel and boosts the number of shares.<\/p>\n Depending on your type of business, you may want to add a location to your posts<\/strong>. Customers may prefer to buy locally made products, so your town or region is worth mentioning. This is even more important if you have a physical store and an e-shop!<\/p>\n 💡<\/p>\n\n
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<\/p>\nE-commerce: SEO tips to increase your Instagram reach<\/h2>\n
1. Interactions between the content creator and the user<\/h3>\n
2. Type of content<\/h3>\n
3. Post popularity and pertinence<\/h3>\n
8 ways to improve your e-commerce’s Instagram ranking<\/h2>\n
1. Optimise your Instagram professional profile (name and bio)<\/h3>\n
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\n2. Add hashtags to Instagram posts<\/h3>\n
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\n3. Add ‘alternative text’ to your Insta posts<\/strong><\/h3>\n4. Choose and use the right keywords<\/h3>\n
5. Add subtitles to your reels<\/h3>\n
6. Add a location to your post to improve your local ranking.<\/h3>\n