{"id":8283,"date":"2025-02-20T10:24:23","date_gmt":"2025-02-20T09:24:23","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/?p=8283"},"modified":"2025-02-20T10:25:45","modified_gmt":"2025-02-20T09:25:45","slug":"e-commerce-global-statistics-2025","status":"publish","type":"post","link":"https:\/\/www.textmaster.com\/blog\/e-commerce-global-statistics-2025\/","title":{"rendered":"13 key global e-commerce stats every e-tailer should know"},"content":{"rendered":"<h1>E-commerce across the globe: 13 insightful stats for 2025<\/h1>\n<p>If becoming a leading <strong>global e-tailer<\/strong> tops your list, you&#8217;ll need to know exactly <strong>how it works<\/strong>. Why do customers choose one product over another? When customers need help, what&#8217;s their preferred method? What recent big changes have impacted e-commerce? We have compiled <strong>13 key global e-tail statistics to help you conquer 2025<\/strong>. These should help you fine-tune your business strategy and boost your sales.<\/p>\n<p>&nbsp;<\/p>\n<h2>By 2029, the world will have 3.9 billion online shoppers.<\/h2>\n<p>As of September 2024, there were <strong>2.71 billion online shoppers across the globe<\/strong>. This means that out of 8 billion inhabitants, <strong>about 34%<\/strong> of people now shop online, representing a <strong>2.7% year-on-year increase<\/strong>.<\/p>\n<p>What&#8217;s more, <a href=\"https:\/\/www.hostinger.com\/tutorials\/ecommerce-statistics\">forecasts<\/a> indicate that <strong>global e-commerce penetration<\/strong> is expected to reach <strong>49.1% by 2029<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>In 2025, 21% of retail sales are expected to be online<\/h2>\n<table width=\"602\">\n<tbody>\n<tr>\n<td width=\"602\"><strong>So, what is retail? &#x1f50e;<\/strong><\/p>\n<p>Retail refers to the sale of small quantities of goods or services by a seller to the end client (usually individuals). Retail is the opposite of wholesale.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Data-gatherer, <a href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\">Statista<\/a>, details the <strong>share of global online retail sales<\/strong> from 2021 to 2027.<\/p>\n<p><strong>For 2025, the platform is expecting a market share of 21%<\/strong>, the <a href=\"https:\/\/fr.textmaster.com\/blog\/histoire-evolution-e-commerce\/\">highest e-tail figure to date<\/a>.<\/p>\n<p>It is expected to increase by 1.6% in two years to reach <strong>22.6% by 2027<\/strong>.<\/p>\n<p>Here&#8217;s a yearly look at online retail sales:<\/p>\n<table width=\"602\">\n<tbody>\n<tr>\n<td width=\"301\"><strong>Year <\/strong><\/td>\n<td width=\"301\"><strong>Share of online retail transactions<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2021<\/td>\n<td width=\"301\">18.8 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2022<\/td>\n<td width=\"301\">18.70 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2023<\/td>\n<td width=\"301\">19.40 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2024<\/td>\n<td width=\"301\">20.10 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2025 (forecast)<\/td>\n<td width=\"301\">21 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2026 (forecast)<\/td>\n<td width=\"301\">21.80 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2027 (forecast)<\/td>\n<td width=\"301\">22.60 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>As you can see, there&#8217;s been an average year-on-year increase<strong> of 0.32% <\/strong>since 2021.<\/p>\n<p>&nbsp;<\/p>\n<h2>Global e-tail commerce turnover is expected to exceed $6.86 trillion in 2025<\/h2>\n<p>Another <strong>interesting global e-tail statistic<\/strong>: e-commerce is expected to generate <a href=\"https:\/\/www.emarketer.com\/content\/worldwide-retail-ecommerce-forecast-2024\">$6.86 trillion in 2025<\/a>, an <strong>increase of 8.37% compared to 2024<\/strong>.<\/p>\n<p>E-commerce sales should then grow by about <strong>7.8% between 2025 and 2027<\/strong> to reach nearly $8 trillion in 2027. This growth is <strong>over double<\/strong> that of brick-and-mortar stores.<\/p>\n<p>This key figure demonstrates that e-commerce is becoming <strong>a more profitable choice<\/strong> for businesses around the world.<\/p>\n<p>Here is the evolution of <strong>global e-tail turnover<\/strong> from 2021 to 2027:<\/p>\n<table style=\"height: 359px;\" width=\"627\">\n<tbody>\n<tr>\n<td width=\"301\"><strong>Year<\/strong><\/td>\n<td width=\"301\"><strong>Global e-commerce turnover<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2021<\/td>\n<td width=\"301\">$4.98 trillion<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2022<\/td>\n<td width=\"301\">$5.29 trillion<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2023<\/td>\n<td width=\"301\">$5.82 trillion<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2024<\/td>\n<td width=\"301\">$6.33 trillion<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2025 (forecast)<\/td>\n<td width=\"301\">$6.98 trillion<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2026 (forecast)<\/td>\n<td width=\"301\">$7.41 trillion<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">2027 (forecast)<\/td>\n<td width=\"301\">$7.96 trillion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>The world has over 28 million online stores<\/h2>\n<p>2025 now counts <a href=\"https:\/\/trends.builtwith.com\/shop\/traffic\/Entire-Internet\">over 28 million online stores worldwide<\/a>, 2.9% more than in 2024. This equates to roughly 2,162 e-commerce sites created <strong>daily<\/strong> between 2024 and 2025.<\/p>\n<p>Distribution-wise, the USA notably accounts for <strong>50%<\/strong> of the world&#8217;s e-tail sites.<\/p>\n<p>In terms of <strong>e-commerce platforms<\/strong>, most online stores use:<\/p>\n<ul>\n<li>Shopify (29 %)<\/li>\n<li>Wix (20 %)<\/li>\n<li>Woocommerce (17 %)<\/li>\n<li>SquareSpace (12 %)<\/li>\n<li>Ecwid (5 %)<\/li>\n<li>Other (18 %)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Most international customers prefer Live chat (47%) when seeking help<\/h2>\n<p><a href=\"https:\/\/www.hostinger.com\/tutorials\/ecommerce-statistics\">Nearly half of internet users (47.2%)<\/a> use <strong>Live Chat<\/strong> when they need customer support. <strong>Phone support<\/strong> comes in second place with 21.6%, followed by email (14%), <a href=\"https:\/\/www.freshworks.com\/fr\/freshdesk\/portail-client-libre-service\/\">self-service portals<\/a> (10%), and support via social networks (4.8%).<\/p>\n<p><strong>Our e-tail tip<\/strong><a href=\"https:\/\/fr.textmaster.com\/blog\/chat-en-ligne-booster-ventes-e-commerce\/\">: if your e-shop doesn&#8217;t have Live Chat<\/a>, put it on your to-do list ASAP.<\/p>\n<p>&nbsp;<\/p>\n<h2>52% of online shoppers search for products on sites abroad<\/h2>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/1297337\/share-online-shoppers-abroad-local-websites-worldwide-country\/\">Over half of online shoppers<\/a> place orders on sites <strong>in other countries<\/strong>.<\/p>\n<p>Shoppers in Mexico are the most likely to shop on international sites, and 72% of respondents say they browse <strong>both nationwide sites and those abroad<\/strong> before making a purchase.<\/p>\n<p>Shoppers in the USA and UK are more likely to buy nationwide. 63% of respondents in these two countries say they buy from <strong>e-tailers in their own country<\/strong>.<\/p>\n<p><strong>Our e-tail tip<\/strong>: <a href=\"https:\/\/fr.textmaster.com\/blog\/traduire-site-e-commerce-8-raisons\/\">get your e-shop translated into other languages<\/a> to generate <a href=\"https:\/\/fr.textmaster.com\/blog\/e-commerce-cross-border\/\">https:\/\/fr.textmaster.com\/blog\/e-commerce-cross-border\/<\/a><a href=\"https:\/\/fr.textmaster.com\/blog\/e-commerce-cross-border\/\"><em>cross-border sales<\/em><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>99% of customers read online reviews before ordering<\/h2>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/online-review-statistics\/329701\/\">Almost all online shoppers (99%) read customer reviews before placing an order<\/a> and 96% of them specifically look for <a href=\"https:\/\/fr.textmaster.com\/blog\/e-commerce-avis-negatifs\/\">negative reviews<\/a>.<\/p>\n<p>And they don&#8217;t question what they read! 50% of shoppers trust online reviews as much as they trust personal recommendations from family and friends. <a href=\"https:\/\/fr.textmaster.com\/blog\/avis-clients-e-commerce\/\">Customer reviews are therefore crucial in e-commerce<\/a>.<\/p>\n<p><strong>Our e-tail tip<\/strong>: add a &#8220;review&#8221; block on your product sheets to encourage customers to leave scores and feedback. This will help potential customers to decide and improve your product sheets&#8217; SEO.<\/p>\n<p>&nbsp;<\/p>\n<h2>Free shipping is the clincher for 53.2% of online shoppers<\/h2>\n<p><a href=\"https:\/\/www.oberlo.com\/statistics\/why-do-people-shop-online\">Another recent study, this time by <\/a><a href=\"https:\/\/www.oberlo.com\/statistics\/why-do-people-shop-online\">Oberlo<\/a>, reveals <strong>the main reasons why internauts choose to buy from a particular e-tailer<\/strong>.<\/p>\n<p><strong>Free delivery tops the list<\/strong> with 53.2% of buyers, followed by discounts, an easy returns policy, a streamlined checkout process, positive customer reviews, plus incentives that we&#8217;ve listed below:<\/p>\n<table width=\"602\">\n<tbody>\n<tr>\n<td width=\"301\"><strong>Advantages<\/strong><\/td>\n<td width=\"301\"><strong>Percentage<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Free delivery<\/td>\n<td width=\"301\">53.2 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Discounts<\/td>\n<td width=\"301\">40.6 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Easy returns policy<\/td>\n<td width=\"301\">32.4 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Simple payment process<\/td>\n<td width=\"301\">28.6 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Customer reviews<\/td>\n<td width=\"301\">33.2 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Next day delivery<\/td>\n<td width=\"301\">28.5 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Loyalty points<\/td>\n<td width=\"301\">24.9 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Interest-free payment by instalments<\/td>\n<td width=\"301\">17.0 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Social media comments and likes<\/td>\n<td width=\"301\">23.0 %<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Eco-friendly aspects<\/td>\n<td width=\"301\">18.7 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Our e-tail tip<\/strong>: offering free delivery, frequent discounts, and an easy returns policy will help increase your e-shop&#8217;s turnover.<\/p>\n<p>&nbsp;<\/p>\n<h2>In 2027, 62% of online purchases will be made using smartphones<\/h2>\n<p>The share of e-shop purchases made using smartphones <strong>is constantly on the rise<\/strong>.<\/p>\n<p>According to <a href=\"https:\/\/www.statista.com\/chart\/13139\/estimated-worldwide-mobile-e-commerce-sales\/\">Statista<\/a>, it was 56% in 2018 and will increase to 62% in 2027.<\/p>\n<p>This is because consumers are increasingly glued to their smartphones and e-merchants are leaping on the m-commerce bandwagon. More and more e-tailers are <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7323900?hl=fr\">optimising mobile versions of their sites<\/a>.<\/p>\n<p><strong>Our e-tail tip<\/strong>: make sure you have a <em>responsive<\/em> website. You should ensure that every step of your e-shop&#8217;s shopping experience is as enjoyable as possible for customers using a smartphone or tablet.<\/p>\n<p>&nbsp;<\/p>\n<h2>M-commerce sales are expected to reach $2.51 trillion in 2025<\/h2>\n<p><a href=\"https:\/\/fr.textmaster.com\/blog\/m-commerce-optimiser-site-e-commerce\/\">Making your e-shop m-commerce-friendly<\/a> is vital as <strong>mobile sales<\/strong><a href=\"https:\/\/www.oberlo.com\/statistics\/mobile-commerce-sales\"><strong> are expected to reach <\/strong><\/a><strong>$2.51 trillion in 2025<\/strong>, a year-on-year increase of 21.25%.<\/p>\n<p>&nbsp;<\/p>\n<h2><em>Social commerce<\/em> will be worth $2.9 trillion by 2026<\/h2>\n<p>By 2026, <a href=\"https:\/\/fr.textmaster.com\/blog\/social-commerce-guide-complet\/\"><em>social commerce<\/em><\/a> will be worth<a href=\"https:\/\/www.statista.com\/statistics\/1251145\/social-commerce-share-worldwide\/\"> $2.9 trillion<\/a>, 30.81% more than the previous year.<\/p>\n<p><strong>Our e-tail tip<\/strong>: harness the power of social media to sell your products. For example, you can <a href=\"https:\/\/fr.textmaster.com\/blog\/optimisation-strategie-e-commerce-instagram\/\">optimise your Instagram e-commerce strategy<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Facebook and Instagram are the most popular social commerce platforms<\/h2>\n<p>This <a href=\"https:\/\/www.emarketer.com\/chart\/257839\/us-social-commerce-buyers-by-platform-2019-2025-millions\">Emarketer study<\/a> looked at the <strong>most popular <em>social commerce networks<\/em><\/strong>.<\/p>\n<p><strong>Facebook<\/strong> leads with 69.4 million shoppers in the US, representing 20% of the US population. <strong>Instagram&#8217;s<\/strong> next with 47.5 million shoppers in the US, while <strong>TikTok<\/strong> comes in a close third with 37.8 million shoppers. <strong>Pinterest<\/strong> comes in fourth with 18.1 million shoppers.<\/p>\n<p>&#x1f4a1; Useful fact: 18 to 34-year-olds are the most frequent shoppers on social media.<\/p>\n<p><strong>Our e-tail tip<\/strong>: analyse your target customers&#8217; age range and browsing habits. This will help you choose the right social platforms to promote your products and services.<\/p>\n<p>&nbsp;<\/p>\n<h2>Augmented reality is booming<\/h2>\n<p>Augmented reality statistics indicate a <a href=\"https:\/\/fr.textmaster.com\/blog\/realite-augmentee-e-commerce\/\">growing global importance for e-tailers<\/a>:<\/p>\n<ul>\n<li><a href=\"https:\/\/deloitte.wsj.com\/cmo\/augmented-reality-shifts-from-toy-to-practical-tool-01627066807\">32%<\/a> of people already use augmented reality tools while shopping online<\/li>\n<li><a href=\"https:\/\/thinkmobiles.com\/blog\/augmented-reality-retail\/\">40%<\/a> of consumers are willing to pay more for a product they can try before they buy thanks to augmented reality<\/li>\n<li><a href=\"https:\/\/explodingtopics.com\/blog\/augmented-reality-stats\">9 out of 10 Gen Zers<\/a> are particularly receptive to augmented reality-supported purchases<\/li>\n<li><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/trending-visual-stories\/augmented-reality-shopping-data\">90% of Americans<\/a> use or plan to use augmented reality for online purchases<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Global e-commerce: statistics determine the best practices<\/h2>\n<p>The figures prove it: <strong>e-commerce continues to gain ground on physical stores<\/strong>. And over time, its uses and internauts&#8217; expectations will continue to evolve.<\/p>\n<p>More and more consumers are reaching for their smartphones when buying online. And most are <strong>happy to buy from other countries<\/strong> if delivery is free.<\/p>\n<p><strong>Free shipping, discounts, and an easy returns policy<\/strong> are must-haves today.<\/p>\n<p>Finally, stats prove <strong>augmented reality is a growing trend<\/strong>, becoming an e-tail game-changer.<\/p>\n<p>If you want to go a bit deeper, here&#8217;s an article on <a href=\"https:\/\/fr.textmaster.com\/blog\/e-commerce-europe\/\">developing your e-commerce business in Europe<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce across the globe: 13 insightful stats for 2025<\/p>\n<p>If becoming a leading <strong>global e-tailer<\/strong> tops your list, you&#8217;ll need to know exactly <strong>how it works<\/strong>. Why do customers choose one product over another? When customers need help, what&#8217;s their preferred method? What recent big changes have impacted e-commerce? We have compiled <strong>13 key global e-tail statistics to help you conquer 2025<\/strong>. These should help you fine-tune your business strategy and boost your sales.<\/p>\n<p>&nbsp;<\/p>\n<h2>By 2029, the world will have 3.9 billion [&#8230;]<\/p>\n","protected":false},"author":27,"featured_media":8277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,35,20,17,25,21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/8283"}],"collection":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/comments?post=8283"}],"version-history":[{"count":5,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/8283\/revisions"}],"predecessor-version":[{"id":8288,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/8283\/revisions\/8288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media\/8277"}],"wp:attachment":[{"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/media?parent=8283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/categories?post=8283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textmaster.com\/blog\/wp-json\/wp\/v2\/tags?post=8283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}