What you’ll find inside

Marketers are faced with a constantly growing digital landscape that provides a wealth of opportunities, but also a never-ending marketing to-do list. As new tools and trends pop up, businesses need to understand how to use them, but also how they fit with the rest of their tools, how to measure the ROI and how to squeeze them into their already-packed schedules.This guide gives you the tools to take on the main challenges for today's digital marketing world:

  • Organizing, automating and measuring your marketing activities
  • Creating creative and innovative brand content
  • Managing your social interaction and improving your community engagement
  • Optimizing your website and converting visitors

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