We may feel like we have a complete understanding of e-commerce,  however, the history of this technological revolution is much richer and more complex than you might imagine. In this article, we’re offering you the chance to travel through time to discover the beginnings of e-commerce, its development and what can we expect next.

95 minutes per day—that’s the average time TikTok users spend on the app, roughly twice as long as users of Instagram. As well spending more time on TikTok, users do more than simply entertain themselves on the platform. They use it as a search engine to find information and products they want to buy. Therefore, TikTok is a strategic place for spreading the news of your e-commerce, both nationally and internationally.

It’s hard to imagine a successful e-commerce strategy today without Google Shopping. In just a few years, this platform has become a major acquisition lever for online retailers selling physical products (bags, furniture, fashion accessories, etc.). But how does Google Shopping work? And how can it help boost your sales? Here’s how to get started with Google Shopping as an online seller.

What can an AI chatbot do for your online store? A lot. It can help your customers find the right products for them, answer frequently asked questions, suggest other items to add to their order, and much more. It can supercharge your sales and transform the shopping experience in your online store. Which assistant should you choose ? Find out with our guide to the top 5 AI chatbots for e-commerce.

Up-selling and cross-selling are two distinct but complementary sales tactics. They are both designed to help you increase revenue from your e-commerce shop. However, what are the main differences between these two strategies? And how can you make the best use of them? Below we bring you an exhaustive comparison between up-selling and cross-selling.