How can online chat boost your online retail sales?
By Amandine Dujardin
Online retail: How can online chat boost your sales?
Online chat is revolutionising the way retailers engage with their customers and drive sales. According to a US study, 79% of companies say that setting up an online chat has had a positive effect on their sales figures and customer loyalty. But why does this tool make such a difference? Find out more in this article!
The benefits of live chat for online retailers
1. Real-time internet user engagement
An online chat can boost [...]
Read moreOnline retail versus physical stores: which is better for the environment?
By Amandine Dujardin
Online retail versus physical stores: which is more harmful to the environment?
In 2023, global online retail sales reached approximately $5.8 trillion according to Statista. Now that’s a staggering figure! So it makes a lot of sense to think about the environmental aspect of online transactions. Are online stores more harmful to the environment than physical shops? Or is it the other way round? And how can we become more responsible consumers? Let’s find out the answers together.
What are the [...] Read more
Focus on the environmental impact of e-commerce
By Amandine Dujardin
What environmental impact does e-commerce have?
The growth of e-commerce in Europe continues unabated! During the last three years, a 9% increase has been recorded, and a look at this year’s early results shows that January was up +8% on 2023. But with more online shopping comes more parcels, more packaging, more pollution.
So as e-commerce experts, we did some research to analyse the real environmental impact of e-commerce.
What are the environmental impacts of [...] Read more
How to implement an e-commerce affiliate programme
By Amandine Dujardin
E-commerce: how to launch an affiliate programme
If implemented correctly, affiliate marketing can be a very profitable acquisition strategy. To do this, you’ll need to enter into partnerships with relevant affiliate sites who will feature your products on their sites. When someone orders on your site via an affiliate link, the affiliate will receive a commission from you.
Now that you understand the principle of this strategy, we explain the importance of affiliate marketing in e-commerce and how to implement it.
The role [...] Read more
E-commerce & augmented reality: the complete guide
By Amandine Dujardin
E-commerce and augmented reality: good practice
If you were around when the first mobile phones made their appearance, there’s a good chance that you might feel overwhelmed by artificial intelligence, virtual fitting and styling, augmented reality (AR), etc. Even if all these new technologies seem difficult to understand, they represent real business opportunities for e-tailers.
So, without delay, here’s how to make the most of augmented reality in e-commerce.
What is augmented reality?
Augmented reality is an emerging technology that changes the [...]
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