Conversational marketing: definition, advantages, examples

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Over recent months and years, conversational marketing has become a key part of effective communication strategies. Experienced Community Managers know that having conversations with clients tends to improve conversion and ROI. However, how can we communicate with our clientele, virtually in real time? What is the definition of conversational marketing? What are the advantages?

What is conversational marketing?

Conversational marketing is the logical successor to relationship marketing. It puts the emphasis on dialogues between brands and their customers, in real time.

The [...]

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The 10 e-marketing trends to know for 2023

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To maximise your results and the impact of your actions, make use of these 10 e-marketing trends to know for 2023. With these, your e-marketing strategy will be a sure-fire hit!

1. Inclusive marketing

Underrepresented and/or marginalised groups have had enough of being ignored by brands. Make sure to make your branding all-inclusive in order to give people a more welcoming space. We are talking in particular about:

👉 People with disabilities 👉 People who don’t meet conventional beauty standards 👉 LGBTQIA+ people 👉 And ethnic [...]

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How to translate product descriptions [complete guide]

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For your product descriptions to be as attractive as possible, you need to make sure the original version is perfect. Once this is done, you can make them attractive in other languages too. It’s also important to think about SEO and make sure the source product descriptions and target product descriptions are optimised. In this post, we’ll explain how to translate your product descriptions, step by step.

 

1. Try some transcreation

Transcreation and translation are two different things. Transcreation is a neologism [...]

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8 good reasons to translate your e-commerce site

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Creating content is very demanding work. You need to define a strategy, deploy it and measure the effectiveness of your actions. Furthermore, you need to make sure the blog articles you write are read and shared more than your competitors. To achieve this, there is an irrefutable technique: translate your articles and product sheets into several languages. Wait no longer, read our 8 good reasons to translate your e-commerce site.

 

1. Increasing site traffic

In order for your business site to [...]

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10 e-commerce KPIs to track in 2022 👀

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Key Performance Indicators (KPIs) are an essential part of any effective e-commerce strategy. Not sure what they are? Then read on! E-commerce KPIs give you trustworthy statistics and figures you can use to build your strategy and drive your online sales. Discover the 10 e-commerce KPIs to track. But first, make sure you know what they are! 👀

What is an e-commerce KPI?

KPIs means Key Performance Indicators. These highlight your e-commerce website’s strengths and weaknesses.

Without them, it would be hard [...]

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