10 e-commerce KPIs to track in 2022 👀

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Key Performance Indicators (KPIs) are an essential part of any effective e-commerce strategy. Not sure what they are? Then read on! E-commerce KPIs give you trustworthy statistics and figures you can use to build your strategy and drive your online sales. Discover the 10 e-commerce KPIs to track. But first, make sure you know what they are! 👀

What is an e-commerce KPI?

KPIs means Key Performance Indicators. These highlight your e-commerce website’s strengths and weaknesses.

Without them, it would be hard [...]

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France’s 10 most popular e-commerce websites [2022]

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When you think about e-commerce in France, brands like Cdiscount, Le Bon Coin and Vinted spring to mind. And with good reason: these three are e-commerce giants. So, clearly we’re going to mention them here. But the main thing we’re going to focus on is the reasons for their success How did these 10 hugely popular e-commerce websites become so loved by consumers?

Which are the most visited e-commerce websites in France?

In 2022, e-commerce website audiences were measured by [...]

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Top 7 Most Promising African Start-ups

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The 2-billion-dollar mark has been exceeded: in 2019, African start-ups working in various fields including FinTech, e-commerce and InsurTech raised 2.02 billion dollars in equity according to the new report from the venture capital fund Partech Africa. With more and more start-ups working for a better world being produced by the continent’s entrepreneurial circles, this landmark achievement comes as no surprise.

Many more start-ups have recently managed to raise funds (150 in 2018 versus 234 in 2019). As things stand, 85% [...]

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E-Commerce and climate protection: tips for more eco-friendly crossborder business

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Climate Change and International Expansion: Friends or Foes?

We previously discussed the future of e-commerce and climate protection in the articles such as “5 major retail trends for 2020”, where we addressed the theme of sustainable development. The testimonials of several entrepreneurs during Paris Retail Week showed that the ecological vision of brands was one of the main themes of the event’s conferences, as was the case at the K5 in Berlin. Climate protection is therefore undeniably one of the major concerns [...]

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Setting up in China: why it’s a good idea and how to go about it.

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The People’s Republic of China is undeniably a major global economic player. With a GDP of 14,217 billion dollars in 2019 and an annual growth rate of 8%, China is actually the world’s second largest economic power.

Since becoming a member of the WTO in 2001, China has removed a significant number of customs barriers. As a consequence, foreign companies no longer need to form partnerships with local businesses in order to set up there. The presents European companies with an [...]

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