7 Elements you need to optimise your e-commerce website management

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All e-commerce sites try to attract as many visitors as possible and convert them into buyers. To achieve good results, a website’s interface needs to be user-friendly and responsive – prospects will only buy from your site if their user experience is positive. Here are the seven elements you need for a successful e-commerce website that will give you repeat clients

A comprehensive search engine

A system with a search bar will help clients. To give visitors a good experience, invest in [...]

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How to find the right keywords for different countries

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As we explained in our article about the unique features of web translation, an English person may well use different keywords in an online search compared to, say, a German speaker. This is why businesses have everything to gain from finding the right keywords for different countries. Use the same terms as users do, and you’re ten times more likely to appear at the top of search engine results pages. Want to know more? Then keep reading…

Why identify keywords for [...]

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Why isn’t Google Translate SEO-friendly?

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Only humans are capable of writing web content. Despite the impressive advances made by new technology, it’s not yet ready to replace us in this area. When it comes to translating a blog post, it’s not enough to use Google Translate, Reverso or DeepL if you want to rank high on SERPs (Search Engine Results Pages). Keywords, logical connectors and all the specifics of the target language must be considered.

In this post, we’ll explain why using Google Translate can adversely [...]

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How to attract traffic to your website: Four cost-free methods

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Your sales conversion rate is proportional to the traffic generated to your online store.

Web traffic impacts the turnover generated by your e-business in the same way that physical location is key in attracting customers for bricks-and-mortar shops.

There are certain cost-free methods you can use to boost traffic to your online shop for free. Here are four tried-and-tested ways of attracting prospects:

1. Content marketing:

Content marketing is a powerful way of generating traffic to your online store. It consists of creating high-quality [...]

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How to translate and display your website in multiple languages with Weglot and TextMaster

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For website owners, the benefits of doing business internationally can often be seen instantly. An increase in sales, an improved conversion rate and the edge over your competitors are just some of the reasons business owners go multilingual.

However, the prospect of translating a website can seem daunting for many, purely down to the number of words on your site and particularly for those with ecommerce stores with often thousands product pages and descriptions.

Translation tools offer a new and efficient way [...]

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