E-commerce customer service: Eight best practices

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E-commerce customer service: Eight best practices to adopt

Today, customers are more demanding than ever when it comes to customer service. 61% of them say they change providers after a single bad customer service experience. And 91% of internet users reorder from the same site after having had a positive customer service experience. It is therefore crucial for e-commerce owners to adopt best practice in 2024 when it comes to customer service.

1. Ensure communication is proactive

Responding quickly and pleasantly will [...]

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Cross-border e-commerce: definition and implementation

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Cross-border e-commerce: definition, role, and implementation

E-commerce is becoming increasingly international. Only yesterday I bought a poster from a Swedish artist online in a couple of clicks. For customers, cross-border e-commerce means easier access to a wide range of offers. For companies and e-tailers, this is an opportunity to reach customers on the other side of the world. In this guide, we explore all the different facets of cross-border e-commerce.

What is cross-border e-commerce?

Cross-border e-commerce occurs when a buyer orders a product [...]

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The impact of AI on the translation process

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The impact of AI on the translation process

AI is having a major impact on all business sectors. And this includes translation. Thanks to artificial intelligence, professional translators are working faster and faster when they translate books, documents, blog posts and more. But what impact is AI having on the translation process? In this post, we’ll explore the role, benefits and limits of AI in translation.

AI’s role in translation

AI-powered translation tools can translate large amounts of data using advanced machine learning [...]

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How do customer reviews impact e-commerce?

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The impact of customer reviews in e-commerce

The e-commerce sector is continuing to expand, with increasing numbers of purchases every year. The European B2C e-commerce market was worth 718 billion euros in 2021, and this figure has been constantly growing since 2016! But as more online stores open, customers are finding it harder to choose between them. This is where customer reviews come in. In this post, we’ll consider the impact of customer reviews in e-commerce.

The role of customer reviews [...]

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Emails & e-commerce: the Complete Guide (2024)

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E-commerce: email marketing is essential in 2024

In 2024, email marketing will still be a key acquisition and conversion tool for e-commerce managers. This strategy allows you to reach your audience via an intimate, personalised channel. But its effectiveness is dependent on different factors: target segmentation, a clear framework, enriching content and well-practised implementation. Here’s how to make the most of the benefits of email marketing for your e-commerce business.  

What is email marketing? The definition

Sending marketing emails is like having a [...]

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