Top five AI chatbots for e-commerce

By Amandine Dujardin

The 5 best AI chatbots for e-commerce in 2025

What can an AI chatbot do for your online store? A lot. It can help your customers find the right products for them, answer frequently asked questions, suggest other items to add to their order, and much more. It can supercharge your sales and transform the shopping experience in your online store. Which assistant should you choose ? Find out with our guide to the top 5 AI chatbots for e-commerce.

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Cross-selling VS up-selling: the differences

By Amandine Dujardin

Cross-selling VS up-selling: Comparison 2025

Up-selling and cross-selling are two distinct but complementary sales tactics. They are both designed to help you increase revenue from your e-commerce shop. However, what are the main differences between these two strategies? And how can you make the best use of them? Below we bring you an exhaustive comparison between up-selling and cross-selling.

What is up-selling

Up-selling is a sales technique that involves encouraging customers to buy a more expensive version than their initial choice.

📌 For example: [...]

Leveraging AI to Personalise the Customer Experience: The Complete Guide

By Amandine Dujardin

Your Complete Guide to Leveraging AI to Personalise the Customer Experience

“AI”, “ChatGPT”, “prompt”, “Big Data”, “Gemini”: Are your LinkedIn feed or water cooler chats filled with discussions on the rise of AI? It’s on everyone’s lips!  Artificial intelligence is the talk of the town, from conversations over dinner to TV shows and across all business sectors…

Today, we’ll look at its impact on the online customer experience. From personalised product recommendations to real-time support and user sentiment analysis, AI is transforming [...]

The 5 key benefits of augmented reality in e-commerce

By Amandine Dujardin

What are the benefits of augmented reality in e-commerce in 2025?

Imagine a world where you can blur the lines between real and virtual, where your living room can become your own private showroom, and where you can try on a new pair of shoes without leaving the house. Welcome to 2025: the year that augmented reality (AR) went from science fiction to science fact! This technology is becoming an integral part of the international e-commerce landscape.

In this guide, we will [...]

Seven tips for an optimal multilingual SEO strategy

By Amandine Dujardin

Seven tips for a better multilingual SEO strategy

In e-commerce, selling your products worldwide represents a golden opportunity. But it doesn’t happen by magic! For your online store to benefit from optimal international visibility, you need to implement an efficient multilingual SEO strategy. Here are seven tips for creating an effective multilingual SEO ranking and promoting your e-commerce site worldwide.

What is multilingual SEO?

Multilingual SEO refers to the practices and techniques used to optimise a website in different languages. This allows [...]