Emails & e-commerce: the Complete Guide (2024)
By Amandine Dujardin
E-commerce: email marketing is essential in 2024
In 2024, email marketing will still be a key acquisition and conversion tool for e-commerce managers. This strategy allows you to reach your audience via an intimate, personalised channel. But its effectiveness is dependent on different factors: target segmentation, a clear framework, enriching content and well-practised implementation. Here’s how to make the most of the benefits of email marketing for your e-commerce business.
What is email marketing? The definition
Sending marketing emails is like having a [...]
Read moreStock management in e-commerce from A to Z
By Amandine Dujardin
Stock management in e-commerce: 2024 guide
To ensure that your online shop is sustainable, you must master the art of stock management. To do that, you need to choose the right stock management method for your business. If you sell perishable foodstuffs, your storage methodology won’t be the same as it would be for phone cases. Here are five processes to consider to help you manage your stock as efficiently and economically as possible.
What does stock management entail for an online [...] Read more
Top 5 e-commerce platforms for beginners
By Amandine Dujardin
The top e-commerce platforms can be used to create an online store easily and at low cost. This is their main role. But with so many options on the market, it’s hard to choose which is right for you. To help, we’ve analysed the e-commerce platforms out there, their features, their pricing and what they excel at to draw up the list of the best e-commerce platforms for beginners in 2023!
Which criteria should you consider when choosing an e-commerce platform?
1. [...] Read more
Optimising your e-commerce site for m-commerce
By Amandine Dujardin
M-commerce: why is mobile optimisation important for e-commerce sites?
According to a 2022 Insider Intelligence report, m-commerce retail sales reached 359.32 billion dollars in 2021. And the experts believe this figure will double by 2025. With growth forecasts like this, it’s sensible to pull out all the stops to attract mobile buyers. After all, 35% of e-commerce turnover comes from mobile sales and, with 5G being rolled out, this percentage won’t be decreasing any time soon!
So, here is why [...]
Read moreEverything you need to know about social commerce in 2023
By Amandine Dujardin
How to use social commerce in 2023 “Where did you get those posters?” “From an ad I saw on Instagram.” “I want them too.”
This kind of interaction is becoming more common as social commerce booms. Social commerce sneaks onto our phones, directs us to a payment method faster and shows us brands we’ve never seen before.
For sellers, the advantage is that even small brands can take centre stage in this new market segment. So, how do you use social commerce in 2023?
What [...] Read more
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