2025 e-commerce calendar: key dates and events
By Amandine Dujardin
2025 e-commerce Calendar: Key dates for your diary!
Every calendar year is dotted with dates when companies can boost their e-sales. To help you keep on top of these spikes in sales and plan your e-shop inventory, we’ve got a little gift for you. Here’s a month-by-month list of the key 2025 e-commerce dates. Can’t wait to woo your customers with amazing discounts and bumper sales? Get those pens ready!
Key e-commerce dates in January 2025
January: start of the winter sales
European [...]
Read moreManaging a multicultural team: The A-Z Guide
By Amandine Dujardin
How do you manage a multicultural team? (the 2025 guide)
Multicultural teams can be a real company asset. They’ll adapt a marketing campaign to each customer’s culture, know which products will work in which country, and use the right wordplay when targeting a particular nationality. However, handling a multicultural team can also be challenging for management. Let’s examine these challenges and look at ways to overcome them.
We’ll cover various issues in this article before providing some tips, so you can manage [...]
Read moreHow to track the behaviour of internet users on your site
By Amandine Dujardin
Six key-points to note when tracking the behaviour of visitors to your site
When managing a website, especially an e-commerce store, it is crucial to analyse the behaviour of Internet users. Where do they come from? How long do they stay? Where do they go? What do they do? How can you keep their attention longer? And how can you optimise the customer journey? If you consider these issues important, we definitely recommend that you read this article.
Why is it [...] Read more
The future of e-commerce explained [Study by TextMaster x Acolad]
By Amandine Dujardin
What will e-commerce of the future look like? [A study by TextMaster x Acolad]
E-commerce is evolving faster than ever and the rules of the game are changing with AI, internationalisation, a Customer Centric approach, Social Commerce, and more. You have to keep up! TextMaster and Acolad have carried out an exhaustive study on the future of e-commerce. From personalisation through AI, to sustainable development and breaking into new markets, this report is your roadmap to success in this rapidly changing [...]
Read more5 mistakes to avoid when expanding internationally
By Amandine Dujardin
International expansion: five common mistakes to avoid
International expansion can bring countless benefits to your business. It can be one of your most profitable undertakings, bringing increased revenue and new customers. However, proper planning and understanding local habits are crucial to avoid setting off on the wrong foot.
This guide highlights the five most common mistakes businesses make during an international expansion. All you have to do is avoid them.
1. International expansion for the wrong reasons
Some companies expand internationally on impulse or [...]
Read more
Do you already know our Resource Center?
