How to implement an e-commerce affiliate programme
By Amandine Dujardin
E-commerce: how to launch an affiliate programme
If implemented correctly, affiliate marketing can be a very profitable acquisition strategy. To do this, you’ll need to enter into partnerships with relevant affiliate sites who will feature your products on their sites. When someone orders on your site via an affiliate link, the affiliate will receive a commission from you.
Now that you understand the principle of this strategy, we explain the importance of affiliate marketing in e-commerce and how to implement it.
The role [...] Read more
9 ideas for making your e-commerce business more eco-friendly
By Amandine Dujardin
9 strategies for making your e-commerce business more eco-friendly
According to forecasts made by Statista, online sales will reach 1.1 trillion dollars in the US by 2029. A new record! But as e-commerce expands and grows, so does packaging. “So many deliveries, this must impact pollution…” – consumers are well aware of the harmful impact of e-commerce on our planet. To reassure visitors to your website, here are nine strategies to make your business more eco-friendly! 🌱
Statistics and major [...] Read more
Everything there is to know about e-commerce virtual try-on
By Amandine Dujardin
E-commerce Virtual Try-on: The Complete Guid
Who hasn’t dreamt of being able to try on a pair of shoes before ordering them? Good news: it’s now possible with e-commerce virtual try-on! Consumers seeking immersive experiences will be delighted to try out this technology on your site. So what exactly is virtual fitting and what tool do you need to be able to set it up on your online store?
What is e-commerce virtual try-on?
Virtual try-on is an innovative technology that enables internet [...]
Read moreE-commerce customer service: 8 best practices
By Amandine Dujardin
E-commerce customer service: Eight best practices to adopt
Today, customers are more demanding than ever when it comes to customer service. 61% of them say they change providers after a single bad customer service experience. And 91% of internet users reorder from the same site after having had a positive customer service experience. It is therefore crucial for e-commerce owners to adopt best practice in 2024 when it comes to customer service.
1. Ensure communication is proactive
Responding quickly and pleasantly will [...]
Read moreCross-border e-commerce: definition and implementation
By Amandine Dujardin
Cross-border e-commerce: definition, role, and implementation
E-commerce is becoming increasingly international. Only yesterday I bought a poster from a Swedish artist online in a couple of clicks. For customers, cross-border e-commerce means easier access to a wide range of offers. For companies and e-tailers, this is an opportunity to reach customers on the other side of the world. In this guide, we explore all the different facets of cross-border e-commerce.
What is cross-border e-commerce?
Cross-border e-commerce occurs when a buyer orders a product [...]
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