Online retail versus physical stores: which is better for the environment?
By Amandine Dujardin
Online retail versus physical stores: which is more harmful to the environment?
In 2023, global online retail sales reached approximately $5.8 trillion according to Statista. Now that’s a staggering figure! So it makes a lot of sense to think about the environmental aspect of online transactions. Are online stores more harmful to the environment than physical shops? Or is it the other way round? And how can we become more responsible consumers? Let’s find out the answers together.
What are the [...] Read more
The functionality and benefits of 3D Secure Protocol
By Amandine Dujardin
3D Secure Protocol: functionality and benefits for e-commerce
Unfortunately, online purchases are at risk of potential fraud attempts. There are many types of fraud: phishing, skimming, identity theft, compromised business emails, etc., and protecting consumers online is becoming increasingly difficult.
Fortunately, there are preventive measures to protect your e-commerce site and your customers. And 3D Secure Protocol is one of them.
What does it involve and what are the benefits? This guide tells you all you need to know!
What is 3D Secure [...] Read more
How to implement an e-commerce affiliate programme
By Amandine Dujardin
E-commerce: how to launch an affiliate programme
If implemented correctly, affiliate marketing can be a very profitable acquisition strategy. To do this, you’ll need to enter into partnerships with relevant affiliate sites who will feature your products on their sites. When someone orders on your site via an affiliate link, the affiliate will receive a commission from you.
Now that you understand the principle of this strategy, we explain the importance of affiliate marketing in e-commerce and how to implement it.
The role [...] Read more
9 ideas for making your e-commerce business more eco-friendly
By Amandine Dujardin
9 strategies for making your e-commerce business more eco-friendly
According to forecasts made by Statista, online sales will reach 1.1 trillion dollars in the US by 2029. A new record! But as e-commerce expands and grows, so does packaging. “So many deliveries, this must impact pollution…” – consumers are well aware of the harmful impact of e-commerce on our planet. To reassure visitors to your website, here are nine strategies to make your business more eco-friendly! 🌱
Statistics and major [...] Read more
Everything there is to know about e-commerce virtual try-on
By Amandine Dujardin
E-commerce Virtual Try-on: The Complete Guid
Who hasn’t dreamt of being able to try on a pair of shoes before ordering them? Good news: it’s now possible with e-commerce virtual try-on! Consumers seeking immersive experiences will be delighted to try out this technology on your site. So what exactly is virtual fitting and what tool do you need to be able to set it up on your online store?
What is e-commerce virtual try-on?
Virtual try-on is an innovative technology that enables internet [...]
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