How do you reassure visitors to your online shop?

By Amandine Dujardin

When a user is browsing a website, they need to feel at ease and reassured. The “s” in “https” (that means “secure”) is the first step in reassuring visitors to your online shop. However, it’s not the only method you can use to reassure people… In this article, we’re going to give you seven top tips to help you gain the trust of users.

1. Create a professional design 🖌️

Would you feel more reassured by the slogan “Belgian chocolatier since 1996” [...]

Five tips to create a successful loyalty programme

By Amandine Dujardin

Far from being a gimmick, a loyalty programme is an effective way to increase your online shop’s turnover. An Accenture study has shown that customers who are members of a loyalty programme spend between 12% and 18% more than other customers. However, what’s the best way to create a high-quality loyalty programme? The answer (and lots more) can be found in this post!

1. Make joining the loyalty programme easy

To make joining the programme easier, think omnichannel! Your customers should [...]

How to translate product descriptions [complete guide]

By Amandine Dujardin

For your product descriptions to be as attractive as possible, you need to make sure the original version is perfect. Once this is done, you can make them attractive in other languages too. It’s also important to think about SEO and make sure the source product descriptions and target product descriptions are optimised. In this post, we’ll explain how to translate your product descriptions, step by step.

1. Try some transcreation

Transcreation and translation are two different things. Transcreation is a neologism [...]

8 good reasons to translate your e-commerce site

By Amandine Dujardin

Creating content is very demanding work. You need to define a strategy, deploy it and measure the effectiveness of your actions. Furthermore, you need to make sure the blog articles you write are read and shared more than your competitors. To achieve this, there is an irrefutable technique: translate your articles and product sheets into several languages. Wait no longer, read our 8 good reasons to translate your e-commerce site.

1. Increasing site traffic

In order for your business site to [...]

Nine very common SEO errors to avoid

By Amandine Dujardin

The top nine most common SEO errors

Have you been trying for days, weeks or months to reach your target via search engines? To ensure all this effort doesn’t go up in smoke, it’s essential to verify that you’re applying the best practices on the web. Which is why we’ve compiled a selection of the most common SEO errors for you. By the end of this article, you’ll be in a position to apply the appropriate corrections to your SEO strategy [...]