Discover the impact your traffic has on your sales!
By Amandine Dujardin
The more people you attract to a brick-and-mortar shop, the greater the chances of your turnover increasing. And it’s the same on the internet. The objective is to attract web users in a way that leads them to discover your products, your services, your brand, your articles… In fact, 47% of consumers read between three and five pieces of content before finally making contact with a business or company.
But is it a given that traffic will have an impact [...]
Read more7 Elements you need to optimise your e-commerce website management
By Emmanuel de Saint Jean
All e-commerce sites try to attract as many visitors as possible and convert them into buyers. To achieve good results, a website’s interface needs to be user-friendly and responsive – prospects will only buy from your site if their user experience is positive. Here are the seven elements you need for a successful e-commerce website that will give you repeat clients
A comprehensive search engine
A system with a search bar will help clients. To give visitors a good experience, invest in [...]
Read moreHow to find the right keywords for different countries
By Amandine Dujardin
As we explained in our article about the unique features of web translation, an English person may well use different keywords in an online search compared to, say, a German speaker. This is why businesses have everything to gain from finding the right keywords for different countries. Use the same terms as users do, and you’re ten times more likely to appear at the top of search engine results pages. Want to know more? Then keep reading…
Why identify keywords for [...] Read more
Why isn’t Google Translate SEO-friendly?
By Amandine Dujardin
Only humans are capable of writing web content. Despite the impressive advances made by new technology, it’s not yet ready to replace us in this area. When it comes to translating a blog post, it’s not enough to use Google Translate, Reverso or DeepL if you want to rank high on SERPs (Search Engine Results Pages). Keywords, logical connectors and all the specifics of the target language must be considered.
In this post, we’ll explain why using Google Translate can adversely [...]
Read moreHow to attract traffic to your website: Four cost-free methods
By Emmanuel de Saint Jean
Your sales conversion rate is proportional to the traffic generated to your online store.
Web traffic impacts the turnover generated by your e-business in the same way that physical location is key in attracting customers for bricks-and-mortar shops.
There are certain cost-free methods you can use to boost traffic to your online shop for free. Here are four tried-and-tested ways of attracting prospects:
1. Content marketing:
Content marketing is a powerful way of generating traffic to your online store. It consists of creating high-quality [...]
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