5 major retail trends for 2019

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David Mingeon, CEO of Havas Paris, reported on the results of the Shopper Observer study in the opening session of Paris Retail Week. It’s an opportunity to learn more about consumer behaviour, expectations and needs and the major trends retailers will have to follow to stay on track. These 5 major retail trends for 2019 mark the beginning of the Smart Phygital era!

 

1. From the buying journey to the journey of life: how to reach out to [...]

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11 countries, 11 business cultures: office life around the world

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We’ve already devoted a blog post to business culture and the challenges that await companies around this issue when they develop internationally (read it here). Today, based on a study carried out by Christine Congdon and Catherine Gall for Steelcase and published in the Harvard Business Review, let’s take a look at the different types of business culture that exist across 11 countries.

1. France and Spain: virtually identical business cultures

Not too authoritarian but without [...]

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The Languages World Cup with TextMaster

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All good things must come to an end… and so must the World Cup! After almost a month of competition and a lot of surprises, the final game will take place this Sunday 15th at the Loujniki Stadium in Moscow (starting at 4pm BST).

Our area of expertise (as surprising as it may seem) isn’t football, but languages. That’s why we organised our own the Languages World Cup! Here’s a recap (click to enlarge):

8 languages selected for the Languages World [...]

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A short history of the evolution of translation technologies

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Although translation is a job which requires human input, over the last few years translation tools and technologies have really come into their own. With the appearance of neural translation, artificial intelligence has made a rather grand entrance onto the market. Read this article and follow the evolution of translation technologies, a necessity in today’s world if you want to optimise your translation budget, reduce your time to market and increase productivity.

1- From 100% human to the [...]

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The seven new big trends in retail: what will tomorrow’s high street look like? (5 to 7)

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Fluidity of the customer journey, conversational commerce via social media, analysis of emotions, the passion of sales staff… These are the first four new trends in retail observed by Havas Paris in its Shopper Observer 2017 and presented during Paris Retail Week. Now it’s time for the three latest trends that will make up the retail world of tomorrow.

 

5. From the hard sell to the soft sell: how to reinvent commercial effectiveness

The figures speak for themselves:

A majority of consumers [...]

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