Hyperlocal marketing: 5 strategies to employ
By Amandine Dujardin 
Do you want to attract as many people as possible to your physical store (clothing store, household electricals shop, restaurant, hairdressing salon, etc.)? Local marketing is just what you need to achieve this. With local marketing, consumers will be able to find you by entering their search term followed by the words “near me” or “nearby”. In this post, we will define hyperlocal marketing, its challenges and the five strategies that need to be implemented.
What is hyperlocal marketing?
Read moreSports brands and Covid-19: a Nike case study
By Steffy Zameo 
Sports brands create a range of sporting goods, including shoes, socks, clothing, gloves and bags. These big specialist companies (like giants Nike, Decathlon and Adidas) show their ingenuity day in, day out as they aim to design high-performance goods that really work for the many sportspeople who use them.
Major sports brands have realised that the sports market is booming. In France, it has been constantly on the up since 2010 and exceeded 11 billion euros in 2017. This success is [...]
Read moreEaster and retail in Europe – what are the traditions in other countries?
By Theresa Wand 
In Europe, what people associate with Easter will depend on the specific country they’re in. Despite a number of common features, different countries have developed some curious Easter customs. So, who brings the Easter eggs? And are these hen’s eggs painted in bright colours, or just chocolate eggs? From egg and water fights to travelling church bells, flying witches, and costume parades to local cakes, fish chocolate and lamb dishes, it’s all here – If you want to successfully reach your clients, [...]
Read moreWhich language will dethrone English on the internet?
By Steffy Zameo 
There are over 7000 languages used around the world, with English having the most native speakers around the world, followed by Chinese and Spanish. Today, English also takes top online, as it was the original language when the Internet was created and is still the main language for developers. Let’s not forget that 30 years ago, it was impossible to use letters with accents or non-Latin characters.
In the last 20 years however, we’ve seen a rise in other languages on [...]
Read moreBlack Friday in COVID-19 Times: What to Expect
By Steffy Zameo 
Black Friday originated in the US and marks the start of the holiday shopping season. Its best feature is that it causes massive consumer demand. In 2019, nearly 25 million people in France took advantage of this huge day of sales and treated themselves to a product at a ruthlessly competitive price, and 165 million Americans did the same. Black Friday arrived in France in 2010. Every year, consumers’ wallets and sellers’ turnover are getting more and more used to [...]
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