Easter and retail in Europe – what are the traditions in other countries?

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In Europe, what people associate with Easter will depend on the specific country they’re in. Despite a number of common features, different countries have developed some curious Easter customs. So, who brings the Easter eggs? And are these hen’s eggs painted in bright colours, or just chocolate eggs? From egg and water fights to travelling church bells, flying witches, and costume parades to local cakes, fish chocolate and lamb dishes, it’s all here – If you want to successfully reach your clients, [...]

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Almost two years of Trump – An assessment of international cross-border trade with the USA

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On the 6th of November it’s that time again: US citizens are heading to the voting boothThe mid-term elections are just around the corner, and while Americans won’t be voting for their president, they will be voting on the House of Representatives and a third of the Senate. As always with US elections, this event is certain to make waves in the media. Furthermore, this is an opportunity to draw certain conclusions about those who are currently [...]

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5 major retail trends for 2019

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David Mingeon, CEO of Havas Paris, reported on the results of the Shopper Observer study in the opening session of Paris Retail Week. It’s an opportunity to learn more about consumer behaviour, expectations and needs and the major trends retailers will have to follow to stay on track. These 5 major retail trends for 2019 mark the beginning of the Smart Phygital era!

Learn more about cross-border ecommerce in our updated guide

1. From the buying journey [...]

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11 countries, 11 business cultures: office life around the world

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We’ve already devoted a blog post to business culture and the challenges that await companies around this issue when they develop internationally (read it here). Today, based on a study carried out by Christine Congdon and Catherine Gall for Steelcase and published in the Harvard Business Review, let’s take a look at the different types of business culture that exist across 11 countries.

1. France and Spain: virtually identical business cultures

Not too authoritarian but without [...]

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The Languages World Cup with TextMaster

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All good things must come to an end… and so must the World Cup! After almost a month of competition and a lot of surprises, the final game will take place this Sunday 15th at the Loujniki Stadium in Moscow (starting at 4pm BST).

Our area of expertise (as surprising as it may seem) isn’t football, but languages. That’s why we organised our own the Languages World Cup! Here’s a recap (click to enlarge):

8 languages selected for the Languages World [...]

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