From Multi-channel to Omni-channel: where do we stand in Europe?

By

In mature markets like the United Kingdom, consumer habits are increasingly diverse. Brands trying to hold on to their market share and attract more new customers face a host of challenges. While certain brands settle for multiplying customer contact points, others have taken it a step further by making the various channels work together (a cross-channel strategy). But today, the way to get the upper hand over the competition is to hold the consumer and their experience at the heart [...]

Read more

International Success of Startups Worldwide

By

There are thousands of new businesses created each year all over the world. While lots of them don’t make it in the long run, there are some beautiful success stories that we can learn from. Let’s take a quick look at how ambitious startups handle their internationalization!

 

 

1. Startups are highly internationalized compared to older businesses

 

 

According to a recent report from Crane Venture Partners on the internationalization of high-growth startups (more than 88% being funded or headquartered in the US), almost [...]

Read more

Which language will dethrone English on the internet?

By

There are over 7000 languages used around the world, with English having the most native speakers around the world, followed by Chinese and Spanish. Today, English also takes top online, as it was the original language when the Internet was created and is still the main language for developers. Let’s not forget that 30 years ago, it was impossible to use letters with accents or non-Latin characters.

In the last 20 years however, we’ve seen a rise in other languages on [...]

Read more

The Global Champions Study is out!

By

After months of research, we’re excited to announce the release of the TextMaster Global Champions Study! Our aim was to see how companies manage their international business activities and what characteristics make up a successfully international company.

 

We surveyed over 700 participants of different ages, sizes, industries, and locations. After analyzing the results, we found two important discoveries: online companies have 3x more international sales than traditional businesses and those with a multilingual website sell 5x more abroad.

What does that mean [...]

Read more

The Top Marketing Channels Revealed

By

We’re excited to announce the release of the Customer Acquisition Study with our partners SimilarWeb, which measures the effectiveness of different marketing channels around the world. We were able to obtain an enormous amount of information using SimilarWeb’s data sources: over 100 million monitored devices, local Internet Service Providers (ISPs) around the globe, web crawlers and hundreds of thousands of connected sites and apps. The data revealed some interesting similarities and glaring differences between countries [...]

Read more

Copyright 2016 © TextMaster.com – Tous droits réservés