Over the years, social media has become a key channel of communication and is playing an increasingly important role in businesses’ content marketing strategies. However, its use in B2B is not yet as widespread as in the B2C sector. However, social media channels are a genuine boost for advertising. They offer numerous advantages: they help you develop your brand’s online image, build your reputation and therefore generate contacts, attract prospects to products and/or services, and lastly, create customer loyalty.

In B2B, [...]

Last year, Europe represented 30% of e-commerce revenue worldwide with the United Kingdom, France and Spain in the lead.

Although the e-commerce sector was marked by the rise of personalisation of delivery, social selling and more secure payment procedures in 2019, there are other subjects that need to be addressed in 2020. While e-commerce has totally transcended physical channels and retailers continue to invest in [...]

As in years past, David Mingeon, Deputy CEO of Havas Paris, presented the results of the Shopper Observer study during the opening plenary session of Paris Retail Week. For those in attendance, this was the perfect chance to learn more about the benefits and advantages of physical stores, which are no longer just for showcasing products but are genuine ambassadors of their brands. As “Places of Truth,” stores must be environmentally friendly and efficient, while paving the way for a retail [...]