Fluidity of the customer journey, conversational commerce via social media, analysis of emotions, the passion of sales staff… These are the first four new trends in retail observed by Havas Paris in its Shopper Observer 2017 and presented during Paris Retail Week. Now it’s time for the three latest trends that will make up the retail world of tomorrow.

5. From the hard sell to the soft sell: how to reinvent commercial effectiveness

The figures speak for themselves:

As we learnt yesterday of the demise of retail giant Toys”R”Us, which was unable to go down the digital route, there’s no doubt that footfall in physical shops has been declining for several years, while online sales are rising exponentially. Retailers are finding themselves facing a challenge of scale: how to strengthen their online presence and retain physical stores as sources of interest for consumers?

The Shopper Observer Havas Paris 2017 (the observatory of consumer behaviour and retail innovation) was at Paris Retail Week 2017 to reveal [...]

☀️🍹 TextMaster’s marketing team is lucky enough to take a little break this summer. We’re looking forward to getting back to you in September, fresh and with lots of new projects in mind!

But before leaving, we have a little gift for you, because we all know there’s no real summer without a quiz. That’s why we prepared a little quiz on international trivia and languages! A good opportunity for [...]

Cross border selling involves a host of legal and financial implications in terms of local tax laws. Depending on the type of client (B2B or B2C), the location (inside or outside of the EU), and the distance selling limits, businesses have a variety of tax responsibilities. Even digital products (reports, tutorials, online magazines, games) are subject to tax regulations in some countries.

1. VAT on Online Products

For B2C products sold online, the VAT of the country into which the products are [...]