From Multi-channel to Omni-channel: where do we stand in Europe?
By Ludivine Chotard
In mature markets like the United Kingdom, consumer habits are increasingly diverse. Brands trying to hold on to their market share and attract more new customers face a host of challenges. While certain brands settle for multiplying customer contact points, others have taken it a step further by making the various channels work together (a cross-channel strategy). But today, the way to get the upper hand over the competition is to hold the consumer and their experience at the heart [...]
Read moreInternational Success of Startups Worldwide
By Ludivine Chotard
There are thousands of new businesses created each year all over the world. While lots of them don’t make it in the long run, there are some beautiful success stories that we can learn from. Let’s take a quick look at how ambitious startups handle their internationalization!
1. Startups are highly internationalized compared to older businesses
According to a recent report from Crane Venture Partners on the internationalization of high-growth startups (more than 88% being funded or headquartered in the US), almost [...]
Read moreThe Global Champions Study is out!
By Ludivine Chotard
After months of research, we’re excited to announce the release of the TextMaster Global Champions Study! Our aim was to see how companies manage their international business activities and what characteristics make up a successfully international company.
We surveyed over 700 participants of different ages, sizes, industries, and locations. After analyzing the results, we found two important discoveries: online companies have 3x more international sales than traditional businesses and those with a multilingual website sell 5x more abroad.
What does that mean [...]
Read moreThe Top Marketing Channels Revealed
By Ludivine Chotard
We’re excited to announce the release of the Customer Acquisition Study with our partners SimilarWeb, which measures the effectiveness of different marketing channels around the world. We were able to obtain an enormous amount of information using SimilarWeb’s data sources: over 100 million monitored devices, local Internet Service Providers (ISPs) around the globe, web crawlers and hundreds of thousands of connected sites and apps. The data revealed some interesting similarities and glaring differences between countries [...]
Read moreTop B2B Marketing Channels
By Ludivine Chotard
We love seeing research about the latest trends in marketing, which is why Regalix’s recent report on the State of B2B Marketing really caught our attention.
At TextMaster, we work with a lot of B2B players in their content creation (and translation) activities. This report reflects exactly what we’ve been seeing over the past years with our own customers. While facts and figures are great, it’s also important to dig a little deeper to see [...]
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