Four excellent reasons not to translate your website

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Translating your website is no longer an afterthought. Some 55% of consumers only buy from websites in their native language and today’s businesses are paying a lot more attention to the translation and localization of their websites. But why would you want to be like everyone else? As Quebecois poet and writer Monique Bosco so elegantly said, “True wealth is discreet.” So, you should be discreet! Being liked by everyone amounts to being liked by absolutely anyone, so stop [...]

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International logistics: 5 tips on how to optimise your strategy and improve your sales

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Logistics (also known as e-logistics in e-commerce circles) is a cornerstone of electronic commerce that aims to cover all stages of the process. It’s one of the main areas of growth for those working in online sales. Given today’s increasingly demanding consumers, online sellers would do well to stay up-to-date with new issues in digital commerce. Here, we summarise a few key elements that will help you optimise your international logistics and make cross-border e-commerce a powerful catalyst that drives [...]

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Native advertising – The specific and shared features of international markets

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In the context of internationalisation and expansion, native ads present an attractive possibility to skilfully tackle the specific characteristics of a given market. Native advertising offers a form of advertising which appears “natural” and has long served as a key tool in the repertoire of successful marketers seeking to recruit new customer bases or reactivate existing customer databases. The predictions speak for themselves: according to Alex McIlvenny, the UK Country Manager of [...]

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8 Tips to Help You Build Your International Development Strategy: Part 2

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The next and final part of our tips to help you construct your international development strategy. The first part of the article can be accessed here.

Included in this second part: the commercial approach, customer service, the corporate culture, financing and the “lean startup” concept!

4. Define a specific approach to use when setting up in a foreign country

To make your international development a success, you will need to define not only an [...]

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8 Tips to Help You Build Your International Development Strategy: Part 1

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Internationalising your business is one of the most effective ways of leveraging growth. When carried out in a carefully managed manner, it enables you to avoid stagnating revenues and increase the company’s legitimacy within its business sector.

Though the process has obviously now been made easier by globalisation and new technologies, international development does still require a well-structured strategy from the outset. Discover our eight tips to help you build your international development strategy!

1.Surround yourself with the right kind of support

There [...]

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