2025 e-commerce calendar: key dates and events

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2025 e-commerce Calendar:  Key dates for your diary!

Every calendar year is dotted with dates when companies can boost their e-sales. To help you keep on top of these spikes in sales and plan your e-shop inventory, we’ve got a little gift for you. Here’s a month-by-month list of the key 2025 e-commerce dates. Can’t wait to woo your customers with amazing discounts and bumper sales? Get those pens ready!

Key e-commerce dates in January 2025

January: start of the winter sales

European [...]

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Managing a multicultural team: The A-Z Guide

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How do you manage a multicultural team? (the 2025 guide)

Multicultural teams can be a real company asset. They’ll adapt a marketing campaign to each customer’s culture, know which products will work in which country, and use the right wordplay when targeting a particular nationality. However, handling a multicultural team can also be challenging for management. Let’s examine these challenges and look at ways to overcome them.

We’ll cover various issues in this article before providing some tips, so you can manage [...]

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Company culture: definition, challenges & best practices

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Definition and challenges of company culture

Are you in charge of a company and keen to attract top talent? If the answer’s “yes”, then you must have a clearly-defined company culture. It will help you stand out from the competition, make your company easily identifiable, and strengthen your employees’ sense of belonging. Let’s start with the definition, challenges and essentials of a first-rate company culture!

 

What is company culture?

Companies sometimes overlook company culture which corresponds to the values, beliefs and behaviours shared [...]

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How to track the behaviour of internet users on your site

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Six key-points to note when tracking the behaviour of visitors to your site

When managing a website, especially an e-commerce store, it is crucial to analyse the behaviour of Internet users. Where do they come from? How long do they stay? Where do they go? What do they do? How can you keep their attention longer? And how can you optimise the customer journey? If you consider these issues important, we definitely recommend that you read this article.

 

Why is it [...]

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5 failures when expanding a company abroad

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Expanding your business internationally: five business failures abroad

Nike, Coca-Cola, Netflix, Apple, Ikea and more. It’s not difficult to find examples of successful international business expansions. Just think of the products everyone wears, eats or uses. On the other hand, some companies have flopped in their attempts to set up abroad. And it’s these failed attempts we’re going to look at here.

Here are five examples of international business expansion failures and the reasons why the development of these companies into [...]

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