10 big international marketing trends for business growth

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Effective marketing trends strategies give organizations an edge over their competitors and help them understand customers’ needs. These strategies can also help reduce a company’s advertising budget by channeling resources to the relevant consumers. But where do companies, especially SMEs and startups, learn their marketing strategies?

Today, the future of digital marketing is brighter than ever, as many companies are competing to sell their products and services faster and easier. This healthy competition drives innovative trends across various industries. And practices [...]

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10 tips on creating converting, high-quality content

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Creating content shouldn’t be just high-quality, but it should also be able to convert users into paying customers. High-quality content should provide readers with valuable information, incentives, and other goodies.

In this article, we’ll show you 10 great tips on how to make your online content both high quality, and conversion-worthy.

Be emotional

People are often led by emotions. And many of these times, people allow their feelings to make buying decisions. Therefore, to be emotional to consumers is to allow emotions to [...]

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Four top tips for successful business expansion in India

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With a population of more than 1.36 billion people and just over 450 million internet users in 2021, this huge South-Asian country entered the e-commerce sector rather late in the day.

With a 50% annual increase in turnover in 2018, India could become one of the top five e-commerce players in the world between now and 2025.

Did you know that India is one of the most attractive destinations for investment projects? The natural resources and qualified workforce make India an [...]

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Setting up in business in France during the COVID-19 pandemic

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According to Fevad, the Federation of e-commerce and distance selling, France is the sixth biggest market in the world for e-commerce and represents 43 billion dollars and 13.4% of retail operations in 2021 (9.8% in 2019). More than 40 million French people have made purchases online, taking the value of the e-commerce market to around 112 billion euros in 2020 (compared to 57 billion in 2014). Online shopping is an area of the market undergoing continuous [...]

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5 Key Benefits of Using a Professional Translation Service

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You might be thinking, “Why does my company need a professional translation service? Do we not have google translate for a reason?” Well, having a professional translation company has many perks, and even at their most basic they definitely are more trustworthy than google translate or a years old translation dictionary.

First of all, being connected to a professional translation service will make your company more professional. Secondly, in a global, international, and likely large company, your clientele will be different [...]

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