E-commerce & augmented reality: the complete guide
By Amandine Dujardin
E-commerce and augmented reality: good practice
If you were around when the first mobile phones made their appearance, there’s a good chance that you might feel overwhelmed by artificial intelligence, virtual fitting and styling, augmented reality (AR), etc. Even if all these new technologies seem difficult to understand, they represent real business opportunities for e-tailers.
So, without delay, here’s how to make the most of augmented reality in e-commerce.
What is augmented reality?
Augmented reality is an emerging technology that changes the [...]
Read moreDeveloping your e-commerce site in Europe
By Amandine Dujardin
How to develop your e-commerce business in Europe
Europe is a huge hub for global e-commerce, alongside China and the US. In 2023, e-commerce in Europe saw an increase of 9% and in January 2024, an increase of 8% was recorded, compared to 2023. This trend is evidence of the power of e-commerce in the EU zone.
This begs the question: how can you develop your e-commerce business in Europe and conquer the continent?
1. Identifying European countries in which to do [...] Read more
9 ideas for making your e-commerce business more eco-friendly
By Amandine Dujardin
9 strategies for making your e-commerce business more eco-friendly
According to forecasts made by Statista, online sales will reach 1.1 trillion dollars in the US by 2029. A new record! But as e-commerce expands and grows, so does packaging. “So many deliveries, this must impact pollution…” – consumers are well aware of the harmful impact of e-commerce on our planet. To reassure visitors to your website, here are nine strategies to make your business more eco-friendly! 🌱
Statistics and major [...] Read more
Everything there is to know about e-commerce virtual try-on
By Amandine Dujardin
E-commerce Virtual Try-on: The Complete Guid
Who hasn’t dreamt of being able to try on a pair of shoes before ordering them? Good news: it’s now possible with e-commerce virtual try-on! Consumers seeking immersive experiences will be delighted to try out this technology on your site. So what exactly is virtual fitting and what tool do you need to be able to set it up on your online store?
What is e-commerce virtual try-on?
Virtual try-on is an innovative technology that enables internet [...]
Read moreWhy you should translate your e-commerce website now
By Amandine Dujardin
Why you should translate your e-commerce website
You already sell your products online, so selling them internationally should be easy, right? That’s the idea, anyway. In practice, your website needs to be translated into different languages to reach those international audiences. Even though your website is technically accessible from all four corners of the world, it will not generate any sales if visitors cannot read the product information and sales pages.
Customer comprehension is obviously crucial, but there are actually several other [...]
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