PIM: the essential tool to deploy your e-commerce internationally

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With the growth of online sales channels and the easing of restrictive regulations, retailers are facing less barriers than ever to sell abroad, especially in the European Union. Still, you must seem to be as local as possible in order to effectively address an international audience. To do this, you’ll need to manage your product information in the most efficient way. Find out in this article why using a PIM (a Product Information Management System) allows [...]

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Scaling your Localisation through Technology

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Today’s e-commerce figures show an enormous opportunity for retailers who are willing and ready to take on new markets. But to develop your sales and increase your visibility abroad, you have to face a major challenge: scaling and managing your product information.

Product Information Management (PIM)

Product information management (PIM) is a central repository for managing product information across websites, e-commerce platforms, print catalogs, points of sale, mobile applications, and more.

Your [...]

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Localising your website: the 8 mistakes to avoid

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Decided to localise your website rather than just have it translated? Then you’ve already taken the first step towards a great international business development strategy. Next, it’s all about organisation: tackle the project stages in the right order, tick off the items on the key elements checklist one by one…and avoid the most common pitfalls: those mistakes which will have your target running for the hills rather than having anything more to do with you. Successful localisation guarantees expansion!

Translation and [...]

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How can you ensure your translations are always high quality?

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Making sure your clients are happy and always providing them with services or products that meet their expectations are the main objectives of any company. And as your business grows internationally, you also need high-quality translations! Packaging, communication media, websites, marketing content and so on; sometimes it’s hard to maintain the same level of quality for every different item that needs translation! This is why we invite you to discover our 3 tips to ensure your [...]

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Black Friday, Take the Reins

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A concept imported from The United States, Black Friday marks the beginning of our festive spending. Its biggest advantage? It sparks a buying frenzy akin to a gold rush. In 2016 millions of consumers worldwide took advantage of the massive reductions available on this day to purchase items at unbeatable prices. France took up the trend just 3 years ago and Black Friday is slowly becoming more popular with both consumers and businesses. It’s a dream event for attracting new [...]

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