How do customer reviews impact e-commerce?
By Amandine Dujardin
The impact of customer reviews in e-commerce
The e-commerce sector is continuing to expand, with increasing numbers of purchases every year. The European B2C e-commerce market was worth 718 billion euros in 2021, and this figure has been constantly growing since 2016! But as more online stores open, customers are finding it harder to choose between them. This is where customer reviews come in. In this post, we’ll consider the impact of customer reviews in e-commerce.
The role of customer reviews [...] Read more
E-commerce: 23 key figures to know about (2024)
By Amandine Dujardin
The 23 key e-commerce statistics for 2024
E-commerce is like a wind turbine on a blowy day: it’s fast-moving. Whether you’re selling SaaS software, handbags or wallpaper, e-commerce is a field where you need to keep up to date or risk failure. To find out about the main e-commerce trends, there’s nothing like looking at studies and key figures. Here are the 23 recent e-commerce statistics you should know!
The 6 most important e-commerce statistics
There are 2.64 billion online buyers in the [...] Read more
Emails & e-commerce: the Complete Guide (2024)
By Amandine Dujardin
E-commerce: email marketing is essential in 2024
In 2024, email marketing will still be a key acquisition and conversion tool for e-commerce managers. This strategy allows you to reach your audience via an intimate, personalised channel. But its effectiveness is dependent on different factors: target segmentation, a clear framework, enriching content and well-practised implementation. Here’s how to make the most of the benefits of email marketing for your e-commerce business.
What is email marketing? The definition
Sending marketing emails is like having a [...]
Read moreStock management in e-commerce from A to Z
By Amandine Dujardin
Stock management in e-commerce: 2024 guide
To ensure that your online shop is sustainable, you must master the art of stock management. To do that, you need to choose the right stock management method for your business. If you sell perishable foodstuffs, your storage methodology won’t be the same as it would be for phone cases. Here are five processes to consider to help you manage your stock as efficiently and economically as possible.
What does stock management entail for an online [...] Read more
Top 5 e-commerce platforms for beginners
By Amandine Dujardin
The top e-commerce platforms can be used to create an online store easily and at low cost. This is their main role. But with so many options on the market, it’s hard to choose which is right for you. To help, we’ve analysed the e-commerce platforms out there, their features, their pricing and what they excel at to draw up the list of the best e-commerce platforms for beginners in 2023!
Which criteria should you consider when choosing an e-commerce platform?
1. [...] Read more
Do you already know our Resource Center?
