Machine translation: 10 examples of errors
By Amandine Dujardin
The top 10 translation errors to avoid (+ examples)
Whether you’re a government agency, a start-up or an e-commerce site, translation errors can damage your reputation or even ruin it. Bad translations can lead to crises and/or embarrassment in any language pair. To illustrate this, we’ll take you through 10 examples of machine translation errors to avoid!
What are the most common machine translation errors?
Machine translation tools are very useful, saving professional translators valuable time. But it’s important to be aware of Read more
Google Shopping: why is it essential for e-commerce?
By Amandine Dujardin
Google Shopping: a real acquisition lever for e-merchants
It’s hard to imagine a successful e-commerce strategy today without Google Shopping. In just a few years, this platform has become a major acquisition lever for online retailers selling physical products (bags, furniture, fashion accessories, etc.). But how does Google Shopping work? And how can it help boost your sales? Here’s how to get started with Google Shopping as an online seller.
What is Google Shopping?
Invented in 2002, Google Shopping is a Google service [...]
Read moreCross-selling VS up-selling: the differences
By Amandine Dujardin
Cross-selling VS up-selling: Comparison 2025
Up-selling and cross-selling are two distinct but complementary sales tactics. They are both designed to help you increase revenue from your e-commerce shop. However, what are the main differences between these two strategies? And how can you make the best use of them? Below we bring you an exhaustive comparison between up-selling and cross-selling.
What is up-selling
Up-selling is a sales technique that involves encouraging customers to buy a more expensive version than their initial choice.
📌 For example: [...]
Read moreE-commerce: 5 levers to boost your average basket
By Amandine Dujardin
Online retail: 5 strategies for increasing the average customer basket
Are your e-commerce customers shy about adding products to their shopping baskets? To get them to spend a bit more with each order and increase the average basket on your online store, several different options are available. The aim of these strategies is to send the right message at the right time to the right place. Here are 5 easy tricks you can use to boost your average basket without upsetting [...]
Read moreLeveraging AI to Personalise the Customer Experience: The Complete Guide
By Amandine Dujardin
Your Complete Guide to Leveraging AI to Personalise the Customer Experience
“AI”, “ChatGPT”, “prompt”, “Big Data”, “Gemini”: Are your LinkedIn feed or water cooler chats filled with discussions on the rise of AI? It’s on everyone’s lips! Artificial intelligence is the talk of the town, from conversations over dinner to TV shows and across all business sectors…
Today, we’ll look at its impact on the online customer experience. From personalised product recommendations to real-time support and user sentiment analysis, AI is transforming [...]
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