Tips on the top 7 factors for improving conversion rates

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For online merchants, no value has more significance than the conversion rate. Whether you’re sitting down with colleagues or investors, negotiating with service providers, or attending a conference or expo, this magical percentage is a currency all on its own. It is, in other words, one of the basics of e-commerce. Yet merchants continue to unwittingly suffer losses in sales because they fail to take certain factors into consideration. What are the leading conversion killers in e-commerce? That is the question Stefan Grieben, COO of novomind AG, addressed during a conference at this year’s dmexco. It was a discussion, of course, that we could not afford to miss. We’ve outlined the most important points of his speech for you below.

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What Should You Take into Account When Selecting a Translation Agency?

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Working with a translation agency has many advantages. Agencies often have a large database of translators that work in different languages, meaning that you don’t have to look for each individual freelancer when adding a new language to your website. Agencies are also able to offer their expertise in the translation project as they often take care of the project management aspect internally.

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Does automatic translation mean the end for human translators?

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It can be very difficult to see the difference between all current technologies, particularly if you are unfamiliar with the world of translation. What does the future hold for professional translators in a world where the current buzzwords are “big data” and “artificial intelligence”? In this article, we’re going to demystify the concept of automatic translation tools.

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5 Things to Remember When Localizing Video Subtitles

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A note from the TextMaster Team: This is the second part of our series with Transifex on how to localization. For the first post on software localization, click here.

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