International UX: the details that make a difference
By Ludivine Chotard
A successful user experience is vital if an online store is to thrive. A strong digital reputation, a user-friendly website and relevant content are important strategic investments. 89% of companies agree on that. But things get more complicated when it comes to establishing a uniform standard for a good international UX.
The bad news is: there isn’t one. As long as Europe is home to different [...]
Read moreHow Technology Can Reduce the Cost of International Expansion
By Ludivine Chotard
According to Forrester, cross-border purchases will surpass national transactions by 17% by 2022. There is little doubt that all online retailers should make investing in cross-border sales and international development a priority. But you need wood to build a fire: international expansion is expensive.
Logistics, translation, advertising, legal costs…every area of a business is affected, and each needs a budget to contribute effectively to business expansion outside of their national borders.
To optimise the cost of [...]
Read moreTrends in eCommerce 2018: The most recent best practices in SEO
By Ludivine Chotard
Diana Karcz, Teamleader SEO at Online Solutions Group (a German SEO agency) and Thomas Gruhle, founder of the digital marketing agency Leap, both spoke at the Internet World Expo in Munich in the beginning of March. The opportunity to review the major trends that, according to them, will reign on SEO in 2018 for e-commerce businesses.
Content and backlinks are still important for SEO
In a nutshell: All of the experts were in agreement that the two most important parameters for a top [...]
Read moreHow do you keep your corporate culture if you expand internationally?
By Ludivine Chotard
A performance driver in a globalisation strategy, corporate culture is, however, often forgotten. The goal? To enrich it. The risk? It gets diluted! Here is a little guide to the essentials from a specialist in company values, Amélie Fenzy, from Valeurs&Valeur.
Corporate culture and globalisation, a mix with great potential… and some risks
On the one hand, are company values, on the other, collective culture: from these two come corporate culture. “Management has values“, explains Amélie Fenzy, “an [...]
Read more3 challenges that technology allows you to overcome to accelerate your international time-to-market
By Ludivine Chotard
70% of online buyers have made a purchase on a foreign site according to the Pitney Bowes Global E-commerce Report 2017. Cross-border e-commerce is therefore no longer just an option for e-retailers: international selling, more than an opportunity, is becoming an essential stage in the growth of an online site. But selling in new markets raises various challenges relating to international time-to-market for products in different countries.
Firstly, from an external point of view: how do [...]
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