The functionality and benefits of 3D Secure Protocol
By Amandine Dujardin
3D Secure Protocol: functionality and benefits for e-commerce
Unfortunately, online purchases are at risk of potential fraud attempts. There are many types of fraud: phishing, skimming, identity theft, compromised business emails, etc., and protecting consumers online is becoming increasingly difficult.
Fortunately, there are preventive measures to protect your e-commerce site and your customers. And 3D Secure Protocol is one of them.
What does it involve and what are the benefits? This guide tells you all you need to know!
What is 3D Secure [...] Read more
Focus on the environmental impact of e-commerce
By Amandine Dujardin
What environmental impact does e-commerce have?
The growth of e-commerce in Europe continues unabated! During the last three years, a 9% increase has been recorded, and a look at this year’s early results shows that January was up +8% on 2023. But with more online shopping comes more parcels, more packaging, more pollution.
So as e-commerce experts, we did some research to analyse the real environmental impact of e-commerce.
What are the environmental impacts of [...] Read more
How to implement an e-commerce affiliate programme
By Amandine Dujardin
E-commerce: how to launch an affiliate programme
If implemented correctly, affiliate marketing can be a very profitable acquisition strategy. To do this, you’ll need to enter into partnerships with relevant affiliate sites who will feature your products on their sites. When someone orders on your site via an affiliate link, the affiliate will receive a commission from you.
Now that you understand the principle of this strategy, we explain the importance of affiliate marketing in e-commerce and how to implement it.
The role [...] Read more
E-commerce & augmented reality: the complete guide
By Amandine Dujardin
E-commerce and augmented reality: good practice
If you were around when the first mobile phones made their appearance, there’s a good chance that you might feel overwhelmed by artificial intelligence, virtual fitting and styling, augmented reality (AR), etc. Even if all these new technologies seem difficult to understand, they represent real business opportunities for e-tailers.
So, without delay, here’s how to make the most of augmented reality in e-commerce.
What is augmented reality?
Augmented reality is an emerging technology that changes the [...]
Read moreDeveloping your e-commerce site in Europe
By Amandine Dujardin
How to develop your e-commerce business in Europe
Europe is a huge hub for global e-commerce, alongside China and the US. In 2023, e-commerce in Europe saw an increase of 9% and in January 2024, an increase of 8% was recorded, compared to 2023. This trend is evidence of the power of e-commerce in the EU zone.
This begs the question: how can you develop your e-commerce business in Europe and conquer the continent?
1. Identifying European countries in which to do [...] Read more
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