The 5 risks of machine translation

By Amandine Dujardin

5 reasons why you shouldn’t always rely on machine translation

Machine translation (MT) has two big advantages: it’s quick and it’s cheap. But be careful. Although this technology allows you to translate swathes of information in an instant, it does have its downsides. In this post, we explain why you shouldn’t always rely on machine translation.

What is machine translation?

Machine translation creates texts using enormous text corpuses available in multiple languages.

Originally, this service was deployed around 30 years ago by Microsoft, Apple [...]

The top 10 social listening tools in 2023

By Amandine Dujardin

The top 10 social listening tools

Where are your products and/or services being mentioned online? Which keywords perform best in your sector and the countries where you sell? Who is talking about your brand and what are they saying? To answer these questions, you can use one of the top social listening tools below. But before we get to them, here is what social listening aims to achieve!

What does social listening aim to achieve?

Social listening means keeping up with what’s [...]

Best e-commerce delivery solutions

By Amandine Dujardin

Which e-commerce delivery solutions should I choose?

Optimising delivery solutions on your e-commerce site is a necessary part of maximising customer satisfaction. Just like payment solutions, prospective customers often need a choice of different delivery solutions to encourage them to make a purchase. The goal of this post is to set out all the options, but above all, the most popular e-commerce delivery solutions.

Which delivery options are available for e-commerce?

There are many e-commerce delivery options. This refers to the various [...]

How to redesign your e-commerce site for an international audience

By Amandine Dujardin

How to redesign your e-commerce site: steps for international success

Do very few people visit your website? Is the bounce rate too high? Or maybe you just want to think bigger? No matter the reason behind it, a website redesign is the perfect strategy to improve a site’s SEO, we suggest you do it every 2 or 3 years. But how do you redesign your e-commerce site for international success?

1. Put together your e-commerce site’s graphic chart

Most graphic charts have [...]

7 top tips to turbocharge your online sales over the summer

By Amandine Dujardin

E-commerce: how to boost your sales during the summer

For many online sellers, summer signals a drop in sales. Although, if you sell parasols and sunscreen, you should be alright. However, it’s quite likely that you’ll need to increase traffic to your website over the summer months. After all, most of your customers are lazing around in the sun, not glued to their smartphones…

Here are our seven top tips from the pros to help you boost your online sales over the [...]