How do you reassure visitors to your online shop?
By Amandine Dujardin
When a user is browsing a website, they need to feel at ease and reassured. The “s” in “https” (that means “secure”) is the first step in reassuring visitors to your online shop. However, it’s not the only method you can use to reassure people… In this article, we’re going to give you seven top tips to help you gain the trust of users.
1. Create a professional design 🖌️
Would you feel more reassured by the slogan “Belgian chocolatier since 1996” [...]
Read moreFive tips to create a successful loyalty programme
By Amandine Dujardin
How to create a successful loyalty programme
Far from being a gimmick, a loyalty programme is an effective way to increase your online shop’s turnover. An Accenture study has shown that customers who are members of a loyalty programme spend between 12% and 18% more than other customers. However, what’s the best way to create a high-quality loyalty programme? The answer (and lots more) can be found in this post!
1. Make joining the loyalty programme easy
To make joining the programme [...]
Read moreHow to translate product descriptions
By Amandine Dujardin
How to translate product descriptions [complete guide]
For your product descriptions to be as attractive as possible, you need to make sure the original version is perfect. Once this is done, you can make them attractive in other languages too. It’s also important to think about SEO and make sure the source product descriptions and target product descriptions are optimised. In this post, we’ll explain how to translate your product descriptions, step by step.
1. Try some transcreation
Transcreation and translation are two [...]
Read moreThe future of translation: on and offline
By Amandine Dujardin
Type “future of translation” into a search engine and you’ll be presented with pessimistic articles questioning whether translators and interpreters will all be unemployed in a few years and whether machines will completely replace human translators. But what is the situation actually like? Is machine translation (MT) really putting thousands of jobs at risk?
Here is what we know about the future of translation on and offline!
What does the future of translation look like?
In our digital times, businesses don’t have a [...]
Read moreHow to open a subsidiary in a foreign country [guide 2022]
By Amandine Dujardin
Are you looking to grow your business beyond your country’s borders? Imagine opening a foreign subsidiary! You’ll have control over the activities of your operation, and the parent company will not be wholly liable in the unfortunate event there’s a legal dispute or mistake at the local level. In short, it’s all good. To find out more about opening a subsidiary in a foreign country, follow this guide!
Why open a subsidiary in a foreign country?
The decision to go abroad is [...]
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