5 major retail trends for 2020
By Steffy Zameo
As in years past, David Mingeon, Deputy CEO of Havas Paris, presented the results of the Shopper Observer study during the opening plenary session of Paris Retail Week. For those in attendance, this was the perfect chance to learn more about the benefits and advantages of physical stores, which are no longer just for showcasing products but are genuine ambassadors of their brands. As “Places of Truth,” stores must be environmentally friendly and efficient, while paving the way for a retail [...]
Read moreNeural Machine Translation: tips and advantages for your digital translations
By Steffy Zameo
All of us have now used Google Translate, Reverso or Deepl at some point. You know, all these online translators that allow you to switch from one language to another! This is what’s referred to as machine translation (MT): the conversion of a text from one language to another, carried out by computers without any human intervention.
Some of these tools still leave something to be desired, and various questions always arise. Will a generic machine translation engine be suitable for [...]
Read moreHow User Experience Has Been Standardised on an International Scale
By Ludivine Chotard
Do you know what a “burger menu” is? Are you familiar with the latest trends in website design? Do you use tools like Colour Paletton or UI Gradients to choose the most trendy colour combinations? All these elements are part of your site design and have a direct impact on the User Experience. In recent years, thanks to the guidelines created by major web players and UX uniformisation by sector of activity, standardisation has [...]
Read moreUX & Content on an International Scale: Discover Our New Ebook!
By Ludivine Chotard
It’s a term that has been bandied about quite a lot in recent years, but few of us can actually define it or describe its benefits: User Experience, or UX. Yet virtually every company ‒ sometimes without even knowing it ‒ optimises it or neglects it. To better explain exactly what User Experience is, what is at stake and why you should constantly strive to optimise it as part of an international content strategy, UX-Republic and TextMaster Read more
International UX: the details that make a difference
By Ludivine Chotard
A successful user experience is vital if an online store is to thrive. A strong digital reputation, a user-friendly website and relevant content are important strategic investments. 89% of companies agree on that. But things get more complicated when it comes to establishing a uniform standard for a good international UX.
The bad news is: there isn’t one. As long as Europe is home to different [...]
Read more
Do you already know our Resource Center?
