3 Key Strategies for Getting Buy-In for Localization

By TextMaster

Localization managers play a central role in positioning localization as a key business strategy. Here’s how to secure buy-in from all stakeholders.

Just like a machine needs oil to run smoothly, so does each department within a company need processes to function efficiently. Processes keep things ticking along and ensure that products and services meet customer expectations, quality standards, and timeframes. However, when a machine is only one of many moving parts in a complex system, even the best-oiled machine will [...]

5 Translation Tips for Marketing Managers to Grow your eCommerce Platform

By George Kasiouras

Growing an eCommerce platform as a marketing manager via translation is far from easy. Where do you start? Hiring? Managing? Getting the right tools? We understand all of this can be overwhelming, so, here are 5 translation tips to get you started!

1: Start With App/Website Internationalization First

The code of websites and apps need to be adjusted for internationalization before you start translating them. Otherwise, you’ll either break the platform later on, or you won’t be able to translate it at [...]

The outlook regarding eCommerce law in 2021

By Theresa Wand

This is a guest article by Sandra May, Legal Content Team leader at the Händlerbund, on the topic of eCommerce law in 2021.

2021 is set to be very exciting for eCommerce, from both a legal and a political perspective. Alongside several laws that are set to be amended this year, the way is also being paved for 2022. However, let us first take a look back at 2020:

So, that was (the eCommerce legal situation in) 2020!

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Five major 2021 trends in physical and digital retailing

By Steffy Zameo

As you probably know, the 2020 edition of Paris Retail Week was fully digitised and broadcast on its digital platform, Paris Retail Week Connect. In view of Covid-19 and the prevention measures devised to contain and manage the current health emergency, it was decided to reinvent the event so as to ensure the health of all those involved.

Despite the new format, David Mingeon, Deputy Managing Director of Havas Paris, upheld the tradition of revealing the results of the Shopper Observer study. [...]

How To Grow Your Ecommerce Business Internationally

By Steffy Zameo

The world of eCommerce is growing, and not just in the United States. According to JP Morgan, the U.S. has the second-largest eCommerce market in the world, worth an estimated $744.1 billion. It’s second only to China, whose eCommerce sector is valued at $1.15 trillion. That’s a lot of cash, but with 78% of U.S. citizens already shopping online, you may find yourself looking for an even larger market. Enter: global eCommerce.

The internet makes any business, regardless of their [...]