3 challenges that technology allows you to overcome to accelerate your international time-to-market

By Ludivine Chotard

70% of online buyers have made a purchase on a foreign site according to the Pitney Bowes Global E-commerce Report 2017. Cross-border e-commerce is therefore no longer just an option for e-retailers: international selling, more than an opportunity, is becoming an essential stage in the growth of an online site. But selling in new markets raises various challenges relating to international time-to-market for products in different countries.

Firstly, from an external point of view: how do [...]

Website localisation: tips for a homepage that is successful on a global scale

By Ludivine Chotard

GUEST-CONTRIBUTED ARTICLE

If your company expands and becomes internationally active, the localisation of your website will be next on the agenda. There is much more to be taken into consideration here than just the linguistic adaptation. Pay attention to key factors and create a good international website and homepage by heeding the following tips.

Complete localisation of the website

When converting your content into another language, a natural and appropriate translation merely provides a basis. Beyond this, the comprehensiveness of the localisation is [...]

5 ways technology can help create content with more marketing impact

By Ludivine Chotard

Bill Gates was the first to say it, and today everyone agrees: “Content is king.” These days, establishing a content marketing strategy is an obvious step for many business. The benefits of content marketing are proven: it adds a certain weight to the name and legitimacy of a company within its industry.

However, when you’re growing your business within new markets it isn’t always easy to optimise your content marketing internationally. In this article, discover 5 ways [...]

What are the main challenges for crossborder ecommerce?

By Ludivine Chotard Posted on 09/01/2018

Advancements in technology have played a huge role in crossborder e-commerce growth. Recent technology advancements have:

Streamlined logistics Made payments more secure Created payment method alternatives (PayPal, Stripe, Sofort, iDeal) Sped up the checkout process (one-click payment) Provided the tools to quickly adapt product offering and marketing communications to customers by region

But while the online cross-border figures remain promising, there are several obstacles that businesses must overcome in order to conquer new markets. These challenges include both internal and external issues.

1. External Challenges

Currencies

There are roughly [...]

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With new challenges and new concerns, how do you build an international marketing strategy?

By Ludivine Chotard Posted on 05/12/2017

The Rencontres Internationales du Marketing B2B (“International B2B Marketing Forum”) took place on October 25 at Business France as part of the La French Tech event series. This year the forum was organized by Aressy, Companeo, C-Radar, GetQuanty, Newslead, Stein IAS and TBMS.

Several speakers were on hand to share their experiences, advice and predictions about future trends in the field. Here are the key learnings from the keynote addresses and round tables:

1. If you are [...]

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