Cross-border e-commerce: definition and implementation
By Amandine Dujardin
Cross-border e-commerce: definition, role, and implementation
E-commerce is becoming increasingly international. Only yesterday I bought a poster from a Swedish artist online in a couple of clicks. For customers, cross-border e-commerce means easier access to a wide range of offers. For companies and e-tailers, this is an opportunity to reach customers on the other side of the world. In this guide, we explore all the different facets of cross-border e-commerce.
What is cross-border e-commerce?
Cross-border e-commerce occurs when a buyer orders a product [...]
Read moreThe impact of AI on the translation process
By Amandine Dujardin
The impact of AI on the translation process
AI is having a major impact on all business sectors. And this includes translation. Thanks to artificial intelligence, professional translators are working faster and faster when they translate books, documents, blog posts and more. But what impact is AI having on the translation process? In this post, we’ll explore the role, benefits and limits of AI in translation.
AI’s role in translation
AI-powered translation tools can translate large amounts of data using advanced machine learning [...]
Read moreHow do customer reviews impact e-commerce?
By Amandine Dujardin
The impact of customer reviews in e-commerce
The e-commerce sector is continuing to expand, with increasing numbers of purchases every year. The European B2C e-commerce market was worth 718 billion euros in 2021, and this figure has been constantly growing since 2016! But as more online stores open, customers are finding it harder to choose between them. This is where customer reviews come in. In this post, we’ll consider the impact of customer reviews in e-commerce.
The role of customer reviews [...] Read more
Emails & e-commerce: the Complete Guide (2024)
By Amandine Dujardin
E-commerce: email marketing is essential in 2024
In 2024, email marketing will still be a key acquisition and conversion tool for e-commerce managers. This strategy allows you to reach your audience via an intimate, personalised channel. But its effectiveness is dependent on different factors: target segmentation, a clear framework, enriching content and well-practised implementation. Here’s how to make the most of the benefits of email marketing for your e-commerce business.
What is email marketing? The definition
Sending marketing emails is like having a [...]
Read moreTop 5 e-commerce platforms for beginners
By Amandine Dujardin
The top e-commerce platforms can be used to create an online store easily and at low cost. This is their main role. But with so many options on the market, it’s hard to choose which is right for you. To help, we’ve analysed the e-commerce platforms out there, their features, their pricing and what they excel at to draw up the list of the best e-commerce platforms for beginners in 2023!
Which criteria should you consider when choosing an e-commerce platform?
1. [...] Read more
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