What are the main e-marketing trends for 2023?

By Amandine Dujardin

The 10 e-marketing trends to know for 2023

To maximise your results and the impact of your actions, make use of these 10 e-marketing trends to know for 2023. With these, your e-marketing strategy will be a sure-fire hit!

1. Inclusive marketing

Underrepresented and/or marginalised groups have had enough of being ignored by brands. Make sure to make your branding all-inclusive in order to give people a more welcoming space. We are talking in particular about:

👉 People with disabilities 👉 People who don’t meet [...]

How do you reassure visitors to your online shop?

By Amandine Dujardin

When a user is browsing a website, they need to feel at ease and reassured. The “s” in “https” (that means “secure”) is the first step in reassuring visitors to your online shop. However, it’s not the only method you can use to reassure people… In this article, we’re going to give you seven top tips to help you gain the trust of users.

1. Create a professional design 🖌️

Would you feel more reassured by the slogan “Belgian chocolatier since 1996” [...]

Five tips to create a successful loyalty programme

By Amandine Dujardin

Far from being a gimmick, a loyalty programme is an effective way to increase your online shop’s turnover. An Accenture study has shown that customers who are members of a loyalty programme spend between 12% and 18% more than other customers. However, what’s the best way to create a high-quality loyalty programme? The answer (and lots more) can be found in this post!

1. Make joining the loyalty programme easy

To make joining the programme easier, think omnichannel! Your customers should [...]

How to translate product descriptions [complete guide]

By Amandine Dujardin

For your product descriptions to be as attractive as possible, you need to make sure the original version is perfect. Once this is done, you can make them attractive in other languages too. It’s also important to think about SEO and make sure the source product descriptions and target product descriptions are optimised. In this post, we’ll explain how to translate your product descriptions, step by step.

1. Try some transcreation

Transcreation and translation are two different things. Transcreation is a neologism [...]

The future of translation: on and offline

By Amandine Dujardin

Type “future of translation” into a search engine and you’ll be presented with pessimistic articles questioning whether translators and interpreters will all be unemployed in a few years and whether machines will completely replace human translators. But what is the situation actually like? Is machine translation (MT) really putting thousands of jobs at risk?

Here is what we know about the future of translation on and offline!

What does the future of translation look like?

In our digital times, businesses don’t have a [...]