How to write an e-commerce business plan
By Amandine Dujardin 
Been buying from famous e-commerce websites for years now? Think you’d be able to create a popular and profitable e-commerce site too? Before you get started, we suggest you write a business plan for your future e-commerce site. This strategic document will help you assess your financial situation and come up with a concrete action plan that will conquer the e-commerce market! 🚀
What is an e-commerce business plan?
A Harvard Business Review study showed that entrepreneurs who write a [...]
Read moreHyperlocal marketing: 5 strategies to employ
By Amandine Dujardin 
Do you want to attract as many people as possible to your physical store (clothing store, household electricals shop, restaurant, hairdressing salon, etc.)? Local marketing is just what you need to achieve this. With local marketing, consumers will be able to find you by entering their search term followed by the words “near me” or “nearby”. In this post, we will define hyperlocal marketing, its challenges and the five strategies that need to be implemented.
What is hyperlocal marketing?
Read moreTop payment methods for e-commerce sites
By Amandine Dujardin 
Top payment methods for e-commerce sites
Offering various payment solutions on your online store is like translating your product descriptions into different languages. Both help as many people as possible make a purchase without barriers getting in the way. Which payment methods are used most in the digital era? Which should you provide on your e-commerce site? And why is it so important to offer multiple payment methods? We answer your questions below…
Why provide various payment solutions?
There are many benefits [...]
Read moreConversational marketing: definition, advantages, examples
By Amandine Dujardin 
Over recent months and years, conversational marketing has become a key part of effective communication strategies. Experienced Community Managers know that having conversations with clients tends to improve conversion and ROI. However, how can we communicate with our clientele, virtually in real time? What is the definition of conversational marketing? What are the advantages?
What is conversational marketing?
Conversational marketing is the logical successor to relationship marketing. It puts the emphasis on dialogues between brands and their customers, in real time.
The [...]
Read moreTranslation: the dangers of cross-language plagiarism
By Amandine Dujardin 
As the search for information becomes more international, more content creators turn to foreign texts when writing their own! If the research is carried out cleverly, the results can be interesting and unique. However, if you simply copy and paste a foreign text, translating it into your target language along the way, you are guilty of cross-language plagiarism. In this post, we explore the dangers of cross-language plagiarism in translation!
What is cross-language plagiarism or plagiarism by translation?
If you copy and paste a text into an online translator and [...]
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