The Top 10 Digital Marketing Tools
By Amandine Dujardin
Digital marketing: 10 essential tools in 2023
If you want to keep your competitive edge in the marketing sector today, you have no choice but to surround yourself with experienced people and use high-quality software and apps. If these are your current objectives, read on. Here are the 10 best digital marketing tools of the moment. Which one is your favourite?
1. TextMaster
TextMaster is more than a digital marketing tool, it is a global SaaS translation solution. What does this mean? Quite [...]
Read moreAI, ChatGPT and translation: the complete guide
By Amandine Dujardin
How AI is revolutionising the translation sector
Artificial Intelligence (AI) has transformed a range of sectors, such as healthcare, recruitment, insurance and… translation. AI has made translating legal documents, websites, and user manuals much quicker. This access to AI is therefore good news for translators. However, there are risks involved in using AI in translation. Let’s take a look at them together!
AI-based machine translation tools
There are two kinds of AI-based machine translation tools:
neural machine translation (NMT) tools statistical machine translation (SMT) [...] Read moreHow to make your e-commerce website stand out
By Amandine Dujardin
In the US, the total e-commerce sales for 2022 were estimated at $1,034.1 billion, an increase of 7.7% from 2021, while in the UK, the most lucrative e-commerce market in Europe, we have observed nearly 60 million e-commerce users in 2022. And, as is often the case, increased demand has gone along with increased supply. So, how do you make your e-commerce website stand out?
1. Use the funnel technique
How do you make your e-commerce website stand out from [...]
Read more8 ways to promote your online store
By Amandine Dujardin
Working on your SEO (Search Engine Optimisation) strategy isn’t the only thing you can do to promote your online store. In this article, we’ll explain the best ways to attract people to your e-commerce site. Not only will we teach you how to generate traffic to your website, we’ll go through how to get the most from your acquisition channels.
1. Set up an email campaign strategy
Email marketing affects all stages of the client relationship: prospecting, conversion and retention. And this [...]
Read moreCan you sell abroad without translating your e-commerce site?
By Amandine Dujardin
Have you ever gone to another country (say, Hungary) without knowing the language (say, Hungarian)? Did you manage to communicate with the locals (in this case, the Hungarians)? You probably tried to speak slowly and clearly in English and/or use gestures to make yourself understood. And, while you can get by abroad using this approach, it is unpredictable and not always effective.
The same applies to your e-commerce site.
To sell abroad, you have to make sure your online store is easily [...]
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